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Individual Project Work (15 marks)

Company profile. (2 marks)


Current trends of the Service company. (2 marks)
Current trends of the Industry/Sector. (2 marks)
Services marketing mix. (7 marks)
Future trends and Conclusion. (2 marks)
Max 10-12 pages.
Name your file (in MS word) as your name_company name. And
subject line as Individual Project-Company name.
Submit only soft copy (by mail) as on before 03.09.2015.
Slide by Lovelock, Wirtz and Chew 2009

Essentials of Services Marketing

Chapter 1 - Page 1

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