Tugas Kelompok ke-1

Minggu 2

1. The seven criteria for describing a nations economy is explained in the 6 th slide of this week
PPT file. For example, the United States can be characterized as follows:
a.
b.
c.
d.
e.

Type of economy: Advanced industrial state

Type of government: Democracy with a multiparty system
Trade and capital flows: Incomplete free trade and part of a trading bloc
The commanding heights: Mix of state and private ownership
Services provides by the state and funded through taxes: Pensions and education, but not
health care
f. Institutions: Transparency, standards, no corruption, a free press, and strong courts
g. Markets: Free market system characterized by high-risk / high-reward entrepreneurial
dynamism
Use the seven criteria to develop a profile of one country that interests you!
What implications does this profile have for marketing opportunities in the country?
2. Why are Brazil, Russia, India, and China (BRIC) becoming a concern for global marketers in

the economy context? Identify the current stage of economic development for each BRIC
nation!