EXAM INTERNATIONAL

MARKETING
PART A: EXECUTIVE BOOK ANALYSIS.
DIFFERENTIATE OR DIE and BUYOLOGY.

After

reading

individually

the

books

Meet and discuss with the members of your team about the important Managerial Implications or Lessons
Learned and discussed by the group after the study of the 2 texts. Send a report with your conclusions of
not less than 2000 words. Format:
Length: minimum 2000 words. (1000 words per book).
Times new roman, 12 single space, PDF format.
A cover page must be included with name of the subject and MBA group, all full names of the members
of the group followed by their contact emails and date of delivery.

PART B: CASE LIZARRAN

Answer the case 8 questions after studying the case individually and debating in depth the case study. Try
to apply as much as you can the ideas and factors learned in the module.
Length: minimum 2000 words. (1000 words per book).
Times new roman, 12 single space, PDF format.
A cover page must be included with name of the subject and MBA group, all full names of the members
of the group followed by their contact emails and date of delivery.

Send to upheec@uph.edu

DEADLINE: JUNE 23, 2015.

NO LATE SUBMISSIONS WILL BE ACCEPTED