the 3 C's framework Customers, Competition and Capabilities

A general to market entry cases is:

1. Size the market
2.Understand the competition
3. Analyze customer needs
4. Identify Gaps customer needs
5.Asses the company and check how well the company's strenghts match the new mar
ket
6. Evaluate berries to entry (product differentiation, brand loyalty, more advan
ced technology)
7. Evaluate Methods of entry ( Build, acquire, partner)
Acquition : 1+1=3 ? Will the acquisition of the new company add value above the
value of the 2 component companies
Porter's Five Forces
Industry structure and marken condition as a whole
Customers
Competitors
Suppliers
Threat of substitutes
What barriers there are to entry/exit