Académique Documents
Professionnel Documents
Culture Documents
Introduction
to communication
GENERAL IMPORTANCE
OF COMMUNICATION IN
SOCIETY
Provides for human encounter
Allows the development of
civilized society
Helps in transmitting knowledge
Helps us organize our work in
groups
IMPORTANCE OF
COMMUNICATION IN
BUSINESS
Increasing size of companies
Increasing complexity and
sophistication of organizations
Highly specialized jobs
Increased constituencies or groups
Increasingly collaborative
management styles
Developments in communication
technology
CONTRIBUTING BODIES OF
KNOWLEDGE
Semantics
(use of words)
Linguistics (study of language)
Rhetoric (study of effective written
and spoken communication)
Psychology
Sociology
Logic
Graphic Design
Computer Science/IT
THEORIES OF
COMMUNICATION
Electronic Theory
Social Environment Theory
Rhetorical Theory
Electronic Theory
Communicator
(Sender)
Messag
e
Audience
(Receiver)
SOCIAL ENVIRONMENT
THEORY
Message
Communicator
Social
Environment
Audience
RHETORICAL THEORY
Messag
e
Communicator
Audience
Response
Social
Environment
DEFINITION OF
COMMUNICATION
Communication is the
process of sharing by which
messages produce
responses.
PERSONALITY
The Frame of Reference in the
human mind, dynamically
composed of millions of
variables, is known as
Personality.
PERSONALITY
80 %
Subconscious
20 %
Conscious
The Human Mind: Frame of Reference
PERCEPTION
Signals
PERCEPTION
Stimuli
Senses
Perception
(Meaning
assigned by the
Frame of
Reference)
SELECTIVITY
Selectivity is a process
whereby the human mind
selects and processes only
a few signals, at a given
moment, discarding the rest
of the stimuli.
BARRIERS TO
COMMUNICATION
Psychological Barriers
Semantic Barriers
Physical Barriers