Vous êtes sur la page 1sur 16

Chapter:

Introduction

to communication

GENERAL IMPORTANCE
OF COMMUNICATION IN
SOCIETY
Provides for human encounter
Allows the development of
civilized society
Helps in transmitting knowledge
Helps us organize our work in
groups

IMPORTANCE OF
COMMUNICATION IN
BUSINESS
Increasing size of companies
Increasing complexity and
sophistication of organizations
Highly specialized jobs
Increased constituencies or groups
Increasingly collaborative
management styles
Developments in communication
technology

CONTRIBUTING BODIES OF
KNOWLEDGE
Semantics

(use of words)
Linguistics (study of language)
Rhetoric (study of effective written
and spoken communication)
Psychology
Sociology
Logic
Graphic Design
Computer Science/IT

THEORIES OF
COMMUNICATION
Electronic Theory
Social Environment Theory
Rhetorical Theory

Electronic Theory

Communicator
(Sender)

Messag
e

Audience
(Receiver)

SOCIAL ENVIRONMENT
THEORY

Message
Communicator

Social
Environment

Audience

RHETORICAL THEORY
Messag
e
Communicator

Audience
Response

Social
Environment

DEFINITION OF
COMMUNICATION
Communication is the
process of sharing by which
messages produce
responses.

PERSONALITY
The Frame of Reference in the
human mind, dynamically
composed of millions of
variables, is known as
Personality.

PERSONALITY
80 %
Subconscious

20 %
Conscious
The Human Mind: Frame of Reference

PERCEPTION
Signals

from outside enter the mind


through the six senses.
Once a Signal or Stimulus enters the
mind it is processed by the Frame of
Reference.
Definition: The meaning assigned to
a Stimulus, after processing by the
Frame of Reference, is known as
Perception.

PERCEPTION

Stimuli

Senses

Perception
(Meaning
assigned by the
Frame of
Reference)

SELECTIVITY
Selectivity is a process
whereby the human mind
selects and processes only
a few signals, at a given
moment, discarding the rest
of the stimuli.

BARRIERS TO
COMMUNICATION

Psychological Barriers
Semantic Barriers
Physical Barriers

Vous aimerez peut-être aussi