A revolutionary new product.

Estimated investment of around $530000.

Manufactured by domestic appliance manufacturers namely
Samsung and Sanyo.
Patents can be applied for this product.
The product is susceptible to imitation. Possibly high competition
from major players reproducing the same in the future.
Look at expanding their customer base through people staying in
hotels, small area households etc.

Establishing themselves as the forerunners in this

category
Easy meal preparation options for students
15% return on the MRP
Signifcant ROI in the Long run

Underlying Technology- An electronic circuitry that

shuts of the power to the refrigerator/freezer
when microwave is turned on thus reducing the
risk of fre to a minimum by limiting current to 10
amps. This helps prevent unnecessary excessive
usage.
Target Market- College students residing in
dormitories.

It is a combination of a refrigerator, freezer and

500 watt microwave oven merged to form a single
unit and is now a new product in the market. This
is a new innovation which the company hopes to
leverage.

Guidelines

Goals/Obj
ectives

Focus

Backgroun
d

Product Innovation Charter

Microfridge