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Unit Title:
Duration
Unit Description
This option module examines the exercise options that are available to meet the varying fitness needs of individuals. In this module,
students investigate what exercise means to different individuals and the factors that influence their exercise choices. This module
places a major focus on allowing students to experience a vast range of exercise options and provides the skills to allow them to
evaluate the ability of each exercise option to meet individual fitness needs.
In this module, students will investigate the following critical needs.
What does exercise mean to different people?
What are the ways people choose to exercise for fitness?
What influences peoples choice of fitness activities?
This module enables students to reflect on their personal exercise needs and preferences and make informed consumer decisions about
exercise options that address these needs.
Outcomes A student:
P5
Describes factors that contribute to effective health promotion
P6
Proposes actions that can improve and maintain an individuals health
P10
Plans for participation in physical activity to satisfy a range of individual needs
P15
Forms opinions about health-promoting actions based on a critical examination of relevant information
P16
Uses a range of sources to draw conclusions about health and physical activity concepts
P17
Analyses factors influencing movement and patterns of participation
Assessment
MSC Values
Hospitality an attitude of openness, understanding and welcome to others
2015 Preliminary Examination
Love The gift of sincere care, concern, empathy and compassion extended to
others
Peace Peace is the fruit of justice and is dependent upon right order among
humans and among nations
Compassion We are required to work for justice and discover Christ in the victims
of injustice and violence
Critical Thinking Jules urged us to teach our students to have an inquiring mind
Tolerance Jules stated in the Constitutions that we become all things to all people
when we respect different cultures
Service Loving care for the needs of others
Social Justice Addressing root causes of injustice and changing unjust systems
and structures
Students Learn To
Evidence of Learning
Feedback
Meanings of exercise
- Exercise as a form
of physical activity
- Exercise and its
relationship to
fitness
Critically examine
questions such as:
- To what extent
should exercise be
a part of lifestyle?
- What does it mean
to be fit?
*Glossary of terms
*Distinguish between physical activity & exercise
*Draw up a table comparing light, moderate and
vigorous exercise.
*Survey class and a variety of different aged
people about their activity/fitness habits/level.
Class
discussion
and teacher
guided
feedback
Analyse a range of
opinions about the
value that people
place on fitness
Oral feedback
from teacher
to guide
discussion
*Peer
feedback to
class
Participate
competently and
safely in a range of
fitness activities
Compare a variety of
forms of fitness
activities by
investigating:
- The benefits of
this activity
- Where the fitness
activity is available
- Who would be
attracted to this
activity
- Cost involved
- Time commitment
required
- Sources for further
information
- Personal
reflections on
participation
Teacher
feedback
during
research and
discussion of
info gained by
students
Teacher
feedback
during
research.
Peer feedback
in selfreflections of
group fitness
activities
Evaluate
appropriateness of
fitness activities to
them by investigating:
- Does this fitness
activity suit my
fitness needs?
- Could I continue
to participate in
this fitness
activity? Why?
Why not?
- Are other fitness
activities more
suitable for me?
Advertising and
promotion
- How do you know
who to believe?
- Promotional
techniques, e.g.
direct marketing,
limited offer
memberships
- Accuracy of
information
- Ethics of
advertising
Analyse
advertisements for
fitness and exercise
services by
investigating:
- Who is the
advertisement
targeting?
- What does the
advertisement
offer?
- What are the
benefits of the
service?
- Are the claims
believable
Teacher oral
feedback during
identification.
Teacher feedback
upon
marking/evaluating
ICT activity
Student feedback
on personal fitness
activity
appropriateness.
Teacher and
student oral
feedback
Teachers Note
Ahead of preliminary exams, students will receive 2 x 63 minute lessons to study following the completion of this unit. The first lesson
students can go through their notes and revise and together, create a list of areas they need to work on. Help students with these areas.
The second lesson is an opportunity for the students to answer exam style lesson structured from the Preliminary Course.
Stage 6 Year 11
Strand/s:
Lesson number: 6
Catholic Dimension
This focuses on issues related to personal and community health in order to
evaluate the exercise decisions of individuals. The Catholic Christian tradition
teaches that health and wholeness are not only primary values for human beings
but are basic conditions leading to human happiness.
Students will Learn to
Compare a variety of forms of fitness activities by investigating:
- The benefits of this fitness activity
- Time commitment required
- Where the fitness activity is available - Sources for further information
- Who would be attracted to this activity - Cost involved
- Personal reflections on participation
Key Teaching Points
Equipment/ Resources
Introduction 15 minutes
Interactive whiteboard
Slideshow with this
paragraph
popular activities included swimming, golf, netball, tennis and soccer. (Source: ABS
200506 Multi-Purpose Household Survey.)
Body 40 minutes
Aerobics
Aquarobics
Pump classes
Step classes
Spin classes
Circuit training
Team games
Outcomes 1 Preliminary
Course PDHPE Textbook
Booklets containing 7 of
these sheets x27
Cones x10
Bench stepping
Conclusion 5 minutes
Return to classroom
Ask students to reflect on their personal enjoyment level for those
exercises completed and their suitability now and in the future
Assign the finding of Reliable internet site or organisation and cost as
homework.
If time, ask revision questions such as what are the benefits of aquarobics
etc.
Observational Focus: (What am I observing to indicate students have achieved the outcomes, make a judgment on learning and understanding?)
Students will show an understanding of a variety of different group fitness activities and be able to identify their benefits, location to participate,
the time commitment required in order to participate, who would be interested in participating this activity and costs involved. Students will also
discover sources to gain more information on this activity and be able to reflect on their own experiences, establishing if it suits them now or
whether it may/may not suit them in the future.
Reflection:
Group&Fitness&Ac/vi/es&
Group&Fitness&Ac/vi/es&
!
Group&tness&ac/vi/es&enjoy&high&levels&of&popularity&amongst&many&
people.&Aerobics&is&the&most&popular&group&ac/vity,&ranking&second&overall&
in&terms&of&organised&sports&that&Australians®ularly&par/cipate&in.&Many&
people&enjoy&par/cipa/ng&in&group&tness&classes&such&as&step,&pump&or&
aqua&aerobics.&Other&popular&ac/vi/es&included&swimming,&golf,&netball,&
tennis&and&soccer.&(Source:&ABS$200506$Mul-.Purpose$Household$Survey.)&&
What&are&e.g.&of&GFA?&
!
Aerobics&
Aquarobics&
Pump&classes&
Step&classes&
Spin&classes&
Circuit&training&
Team&games&
4&groups&of&6&&
!
Descrip/on&
Benets&
Most&suited&to&
People&who&should&avoid&
Cost&
Time&commitment&
&
Reliable&internet&site&or&
organisa/on&
&
My&personal&level&of&enjoyment&
&
Suitability&for&me&now&and&in&
the&future&
Activity:
Description
Benefits
Most suited to
Cost
Time commitment
My personal level of
enjoyment
Stage 6 Year 11
Strand/s:
Lesson number: 7
Catholic Dimension
This focuses on issues related to personal and community health in order to
evaluate the exercise decisions of individuals. The Catholic Christian tradition
teaches that health and wholeness are not only primary values for human beings
but are basic conditions leading to human happiness.
Students will Learn to
Compare a variety of forms of fitness activities by investigating:
- The benefits of this fitness activity
- Time commitment required
- Where the fitness activity is available - Sources for further information
- Who would be attracted to this activity - Cost involved
- Personal reflections on participation
Key Teaching Points
Introduction 10 minutes
Quick revision on what was covered yesterday in group fitness activities
ask students to list e.g. of GFAs meanwhile asking students for areas such
as benefits, and homework questions like costs and internet.
Hands up who completed homework.
Body 35 minutes
1. Students will form 4 groups and each group will be assigned with one of
the following target group:
- Pregnant women
- The elderly
- Children
- Athletes
2. Students research needs to identify 15 minutes
- Characteristics
Equipment/ Resources
- Needs
- Suitable activities
- Constraints
3. Students will then present their findings to the rest of the class in a two
part presentation: 20 minutes (5 minutes per group)
Part 1 a brief oral report of your findings. All students will complete a
summary of your report using the templates provided.
Part 2 Select a suitable physical activity for your population group and take
the class through a sample practical session of that activity
Worksheets containg:
- Characteristics
- Needs
- Suitable activities
- Constraints
Cones x20
Conclusion 18 minutes
Students will sit exam-style revision questions relating to the syllabus dot
point Group Fitness Activities
Q1 Evaluate the range and variety of activities available within your
community for a young adult who has just started in the workforce. (5
marks)
Q2 Assess the suitability of a variety of forms of exercise for a pregnant
woman. (6 marks)
Students will show an understanding of the varying needs of different target groups relating to characteristics, needs, suitability and constraints
allowing them to distinguish why certain groups can not participate in certain forms of physical activity. Through sharing ideas and presenting
their topic, students will demonstrate a higher order of thinking.
Reflection:
Pregnant Women
Characteristics
Needs
Suitable
Activities
Constraints
The Athlete
Characteristics
Needs
Suitable
Activities
Constraints
Children
Characteristics
Needs
Suitable
Activities
Constraints
The Elderly
Characteristics
Needs
Suitable
Activities
Constraints
Demonstrates a detailed knowledge of the physical activity options available to a young person in
the community
Makes an informed judgement regarding how much variety and suitability is provided for a young
person and their particular needs
Evaluation is supported with a wide range of relevant examples
Presents ideas in a clear and logical way
4-3
Describes a variety of physical activity options available to a young person in the community
Makes reference to the range and variety presented for a young person
Evaluation is supported with relevant examples
Presents ideas in a clear and logical way
2-1
Outlines some relevant information about the physical activity options available to a young person
in the community
2 Assess the suitability of a variety of forms of exercise for a pregnant woman. (6 marks)
6-5
4-3
2-1
Outlines / identifies some relevant information about the physical activity needs of a pregnant
woman
3 Exercise has been shown to be beneficial to the aged population in reducing the
likelihood of cardiovascular disease and osteoporosis. Outline the exercise options
available for the elderly. (3 marks)
3
2-1
Outlines/ identifies some relevant information about exercise options for the aged population
Stage 6 Year 11
Strand/s:
Lesson number: 8
Introduction 15 minutes
Revision of previous lesson, students list different specific groups and
potential exercise needs
Catholic Dimension
This focuses on issues related to personal and community health in order to
evaluate the exercise decisions of individuals. The Catholic Christian tradition
teaches that health and wholeness are not only primary values for human beings
but are basic conditions leading to human happiness.
Students will Learn to
Evaluate the appropriateness of fitness activities to them by investigating:
- Does this fitness activity suit my needs?
- Could I continue to participate in this fitness activity? Why? Why not?
- Are other fitness activities more suitable for me?
Equipment/ Resources
Slideshow
Students books
Body 40 minutes
Exercise at home students copy paragraph from slideshow into their books
Under the heading Exercise at home, students will list the ways in which they
can exercise in a home setting. Including:
Home gym equipment, exercise DVD/video, television exercise program (e.g.
pilates TV on lifestyle channel), internet sites promoting training programs,
local environment (e.g. backyard cricket or touch in the local park cross
reference to community facilities), walking/jogging/cycling, swimming in a
backyard pool
Community facilities
Follow through interactive whiteboard slideshow
List e.g. public pools, community halls, athletic ovals, netball and tennis
courts, playing fields, bike tracks and skate ramps
Exercise Clubs
Students to list different types of exercise clubs that may be available
throughout their local community.
What exercise clubs suit the different types of exercisers?
Cultural Groups
Students to copy description and examples of cultural groups from slideshow
Literacy Activity (5 minutes)
Work in small groups. Evaluate exercise clubs and cultural groups as suitable
options to meet your personal fitness needs. Justify your evaluation to your
group members.
Conclusion 8 minutes
Critical Thinking Activity
1. Students rank the fitness activities that have best suited their individual
needs from 1 to 12 (1 being the most suitable) from the following:
(Individual) running, walking, youga/pilates, swimming, tai chi, (group)
aerobics, aquarobics, step classes, pump classes, spin classes, team games,
circuit training
Students will demonstrate an understanding that exercise can be completed in a range of different settings. Students will further develop
strategies of exercising at home and in their local community. Students will demonstrate an ability to find and gather information from the internet
around a local fitness centre, with an added insight into what is offered/available at that centre. Students will evaluate exercise and cultural clubs
as a suitable option for their personal needs. Students will provide an overall reflection of learned fitness activities and which best cater for
students individual needs.
Reflection:
What%inuences%people%choice%
of%tness%ac2vi2es?%
Se6ng%for%exercise%
!
The%tness%ac2vi2es%that%a%person%selects%are%o;en%restricted%to%one%or%two%
loca2ons%or%se6ngs.%Some%exercisers%are%not%interested%in%tness%centres%
due%to%an%apparent%culture%that%they%dont%feel%comfortable%with.%Others%
dislike%exercising%at%home%because%they%dont%receive%the%mo2va2on%from%
others%to%work%hard%and%they%become%easily%distracted.%The%se6ng%selected%
for%exercise%is%a%personal%choice%and%must%be%comfortable%for%the%individual%
if%exercise%is%to%con2nue.%
e.g.%
!
PT%
Local%community%centres%
School%
Cultural%group%(e.g.%Irish%Dancing)%
Exercise%clubs%(e.g.%walking,%running%
or%cycling%clubs)%
Fitness%centre%
Community%facili2es%(e.g.%council%
pool,%oval%courts,%elds)%
Home%
Exercise%at%home%
!
Op2ons%for%home%exercise%are%varied%and%can%provide%many%benets%for%the%
par2cipant.%Flexibility%in%terms%of%where,%when%and%how%are%aQrac2ve%for%
many%people.%It%is%also%a%cost%eec2ve%op2on%that%can%be%completed%with%
liQle%or%no%equipment.%%
Community%Facili2es%
!
Many%community%facili2es%are%provided%by%local%councils%who%fund%and%maintain%
the%recrea2onal%areas.%Some%facili2es%are%owned%or%provided%by%community%groups%
such%as%the%Police%Ci2zens%Youth%Clubs%(PCYCs),%the%YMCA%(Young%Mens%Chris2an%
Associa2on),%the%NSW%Department%of%Sport%and%Recrea2on%and%other%private%companies.%
Examples%of%community%facili2es%include%public%pools,%community%halls,%athle2c%ovals,%
netball%and%tennis%courts,%playing%elds,%bike%tracks%and%skate%ramps.%%
The%equity%in%access%to%community%facili2es%is%o;en%an%issue,%especially%in%smaller%
communi2es%where%funds%are%o;en%not%available%to%provide%a%wide%range%of%facili2es%to%
cater%for%individual%needs.%O;en%in%smaller,%rural%areas,%the%community%will%focus%its%
funding%into%a%few%sports%and%become%strong%in%these%areas.%An%example%of%this%is%
Tamworth%and%its%hockey%facili2es,%or%Wagga%Wagga%and%rugby%league.%%
Community%Facili2es%Case%Study%PCYC%Gym%
!
hQps://www.youtube.com/watch?v=eMg72Grvq4g%
Fitness%centres%
!
Fitness%centres%across%NSW%are%regulated%by%an%industry%code%of%prac2ce%that%has%four%main%
objec2ves:%%
1""to%provide%high%quality%service%within%the%tness%industry%that%protects%the%health%and%
wellbeing%of%the%consumer%%
2""to%set%standards%of%business%prac2ce%that%protects%consumers%nancially%%
3""to%establish%procedures%to%resolve%complaints%from%consumers%%
4""to%promote%a%drugbfree%tness%environment.%%
Fitness%centres%oer%a%wide%variety%of%services%from%tness%classes%to%pools,%massages,%saunas,%
social%ac2vi2es,%childbminding%facili2es%and%so%on.%The%cost%of%membership%varies%from%centre%
to%centre.%Some%centres%oer%casual%visits,%while%others%remain%members%only.%%
Personal%Trainers%
!
Personal%trainers%may%work%independently%or%in%conjunc2on%with%tness%
centres.%It%is%important%to%check%that%your%trainer%is%qualied%and%registered%
with%Fitness%NSW.%If%you%are%unhappy%with%a%personal%trainer,%you%should%
seek%an%alterna2ve%consultant.%It%is%important%the%consultant%is%professional%
in%their%manner,%keeps%up%with%current%trends,%is%aware%of%your%needs,%
interests,%goals%and%tness%levels,%and%is%punctual%and%pleasant.%%
Personal%trainers%may%also%oer%addi2onal%services,%such%as%informa2on%on%
diet,%injury%rehabilita2on%and%lifestyle%guidance.%It%is%important%to%remember%
that%while%tness%consultants%are%trained%in%these%areas%they%do%not%replace%
doctors.%%
ICT%Ac2vity%
!
Part%1%(5%minutes)%Visit%a%local%tness%centre%website%to%gather%the%following%
informa2on:%
!
Opening%hours,%facili2es%and%services%provided,%costs%associated%with%services%(i.e.%
membership%fees,%casual%visit%fees,%personal%trainer%costs),%a%copy%of%the%group%tness%
2metable%
Part%2%(10%minutes)%Using%your%ndings,%Evaluate%the%tness%centre%
!
Consider%the%following%aspects%in%evalua2on:%
! Do%the%tness%centre%ac2vity%op2ons%suit%my%tness%needs?%
! Could%I%con2nually%apr2cipate%in%these%ac2vi2es?%Why/Why%not?%
! Are%other%ac2vi2es%more%suitable%for%me?%
! Who%would%get%the%most%out%of%using%this%tness%centre?%
Cultural%Groups%
!
The%inux%of%many%cultures%to%Australia%has%introduced%the%opportunity%to%
experience%physical%ac2vity%that%diers%greatly%from%more%tradi2onal%
Australian%ac2vi2es.%%
Cultural%groups%oer%training%and%classes%with%a%cultural%air.%They%are%open%
to%everyone.%Examples%include:%%
!
!
!
!
!
the%Japanese%Cultural%Centre%in%North%Sydney%%
Italian%Cultural%Associa2on%in%Five%Dock%%
Irish%dancing%clubs%%
bocce%clubs%%
Tai%Chi%groups.%%
Literacy%Ac2vity%
!
Work%in%groups%of%2.%%
Evaluate%exercise%clubs%and%cultural%groups%as%suitable%op2ons%to%meet%your%
personal%tness%needs.%Jus*fy-your-evalua*on-to-your-group-members.%
Cri2cal%Thinking%
!
Rank%the%tness%ac2vi2es%that%have%best%suited%their%individual%needs%from%1%
to%12%(1%being%the%most%suitable)%from%the%following:%
!
(Individual)%running,%walking,%youga/pilates,%swimming,%tai%chi,%(group)%aerobics,%
aquarobics,%step%classes,%pump%classes,%spin%classes,%team%games,%circuit%training%%
Discuss%why%the%ac2vi2es%iden2ed%best%meet%your%needs%%
Stage 6 Year 11
Strand/s:
Lesson number: 9
Introduction 8 minutes
Recap: get students to list some e.g. of exercises at home, community
facilities, fitness centres, exercise clubs and cultural groups
Catholic Dimension
This focuses on issues related to personal and community health in order to
evaluate the exercise decisions of individuals. The Catholic Christian tradition
teaches that health and wholeness are not only primary values for human beings
but are basic conditions leading to human happiness.
Students will Learn to
Analyse advertisements for fitness and exercise services by investigating:
- Who is the advertisement targeting? - What does the ad offer?
- What are the benefits of the service? - Are the claims believable?
Equipment/ Resources
Who is the ad targeting? What does the ad offer? What are the benefits of
the service? Are the claims believable?
Groups will then present to the rest of the class, showing their ad and giving
students insight into the answers they have for the ad.
As a class, discuss any advertising techniques you have seen used to
advertise fitness and exercise products.
Literacy Activity (15 minutes)
Returning to groups, students will be handed an A3 piece of paper (1 for
each group) with which they will then proceed to design their own
advertisement for a fitness product/service they made up themselves.
Students will then again present these to the class, explaining:
Who they are targeting, what their ad is offering (e.g. buy 2 get 1 free) and
potential benefits for the target group.
A3 paper x15
Slideshow
Slideshow
Promotional techniques
Link back to brainstorm at the start of lesson.
Display slideshow with each of the following techniques for students to copy
into their books:
Emotional terms, jargon, testimonials from famous or knowledgeable
people, status, real people success stories, giveaways, competitions,
statistics, humour or glamour, before and after studies, part-payment
Slideshow
Conclusion 5 minutes
Students to think back to the ads they explored earlier in the lesson and list
specific promotional techniques they remember.
Provide students with short break, before leading into the 2nd period of the
double, where we will then go through more specific promotional techniques
Observational Focus: (What am I observing to indicate students have achieved the outcomes, make a judgment on learning and understanding?)
Students present findings as a group to identify different real-life examples of advertising found. Students will demonstrate an ability to highlight any claims
made by the advertisement they may be bordering on misleading advertising. Students will demonstrate an understanding of the different mediums that an
advertisement may be viewed/heard and comment on its appropriateness and reliability based on its location.
Reflection:
Adver&sing+and+Promo&on+
Magazine+Search+
!
In+groups,+search+through+and+nd+an+ad+for+a+health+or+tness+product.+
Highlight+any+claims+which+could+be+considered+false+or+misleading.+In+their+
books,+students+are+to+answer+the+following:+
!
!
!
!
Who+is+the+ad+targe&ng?++
What+does+the+ad+oer?++
What+are+the+benets+of+the+service?++
Are+the+claims+believable?+
Groups+will+then+present+to+the+rest+of+the+class,+showing+their+ad+and+giving+
students+insight+into+the+answers+they+have+for+the+ad.+
Design+your+own+
!
In+your+groups,+design+your+own+adver&sement+of+a+tness+product+or+
service+you+made+up.+
Groups+will+present+these+to+the+class,+explaining:+
!
Who+you+are+targe&ng?+
What+your+ad+is+oering+
Poten&al+benets+for+the+target+group+
How+do+you+know+who+to+believe?+
!
A+major+problem+in+the+eld+of+exercise+and+tness+is+knowing+who+to+believe.+
How+do+you+pick+a+real+expert+from+a+fraud+and+a+poten&ally+useful+program+or+
device+from+one+that+may+be+poten&ally+harmful+or+have+liKle+benet?+Use+the+
following+guidelines:++
!
!
!
!
!
Check+if+the+person+or+company+that+is+promo&ng+the+product+has+a+real+interest+in+it.+A+
person+sponsored+by+the+sale+of+a+product+is+very+likely+to+support+it.++
Beware+of+secret+or+magic+products.+If+something+works,+it+doesnt+remain+a+secret+
for+long.++
There+has+never+been+a+successful+easy+route+to+tness.++
Examine+the+alia&ons+of+salespeople+and+tes&monials.+Do+they+have+a+vested+interest+
in+the+product+or+service?++
Be+scep&cal+of+arguments+using+case+histories+from+individual+clients.+Proof+of+a+
product+can+only+come+from+an+unbiased+study+with+a+large+number+of+case+studies.++
How+do+you+know+who+to+believe?+
!
Health+fads+have+a+history+of+coinciding+with+declines+in+medical+
advancement.+With+the+failure+of+science+to+provide+cures+for+some+of+
todays+lifestyle+ailments,+the+public+is+looking+to+alterna&ve+quack+
solu&ons.+The+following+are+examples+of+ineec&ve+techniques+for+
developing+tness:++
Massage+
!
This+is+a+passive+ac&vity,+whether+it+is+done+by+a+massage+therapist+or+a+mechanical+
device.+It+may+help+improve+circula&on+and+relieve+sore+joints+and+muscles,+but+
has+no+value+in+developing+physical+tness+or+removing+fat.++
How+do+you+know+who+to+believe?+
!
Spot+reduc&on+
!
MotorVdriven+cycles+and+machines+
!
This+suggests+that+fat+can+be+lost+from+specic+body+areas+by+exercising+that+area.+
Research+shows+that+body+fat+is+reduced+all+over+the+body+as+a+result+of+exercise,+
not+just+from+a+specic+muscle+group+area.+
Like+all+machines+that+do+the+work+for+the+individual,+these+are+ineec&ve+in+the+
development+of+tness.+
SitVups+and+other+strength+exercises+
!
These+will+develop+the+muscular+strength+of+the+specic+muscle+group+being+
worked,+but+these+exercises+will+not+develop+cardiovascular+tness.++
Cri&cal+Thinking+Ac&vity+
!
Pretend+you+saw+an+ad+for+a+new+kind+of+exercise+program+that+you+hadnt+
heard+of+before.+In+your+books,+rate+the+value+of+each+of+the+following+places+
that+the+ad+appears,+as+a+source+of+informa&on+on+exercise+programs++
(Ra&ng+5+=+excellent,+1+=+poor):+
Sydney+Morning+Herald+
A+current+Aair+(Channel+9)+
Health+reader+magazine+(published+by+
Choice)+
Pamphlet+from+a+health+food+store+
Poster+at+Fitness+First+gym+
The+Morning+Show+(Channel+7)+
Seven+News+(Channel+7)+
Local+physiotherapist+
Internet+site+of+a+weightliaers+chat+
group+
Billboard+at+a+train+sta&on+
Promo&onal+Techniques+
!
There+are+a+wide+variety+of+promo&onal+techniques+used+to+gain+the+
aKen&on+of+the+consumer.+These+include+using+any+or+all+of+the+following+
techniques:++
!
!
emo&onal+terms++
jargon++
tes&monials+from+famous+or+knowledgeable+people++
status++
real+people+success+stories++
giveaways++
compe&&ons++
Promo&onal+Techniques+
!
sta&s&cs++
humour+or+glamour++
before+and+aaer+studies++
partVpayment+op&ons++
limited+oer+periods++
medicine+or+scienceVbased+claims.++
Recap+
!
Think+back+to+the+ads+you+inves&gated+earlier+and+the+ads+you+created+
Do+you+remember+any+of+these+promo&onal+techniques+being+used+to+
aKract+the+ye+of+the+reader?+