Spice jet case analysis

By
Rashmi singh-15222
Tushar srivastava15223
Prasad shetty-15224
Podili haritha- 15225
Nidhi rai-15226

Vision & Mission

Vision:
To be a low cost carrier with excellent service and
enhancing stake holders value.

Mission:
Indias preferred airline with highest consumer value
through honest and ethical conduct of business.

Blue ocean Strategy

Reduce

Create

Raise

Eliminate

Contd
Raise:
The frequency of flights to profit routes.
The reliability and performance of the fleet.

Reduce:
The unit cost.
The debt and interest.

Create:
Flash sale of seats.
On time guaranteed.
Keep it simple.

Eliminate:
The routes which are not profitable.

Porters five forces model

Three phase investment

strategy
Buys a minor significant stake.
Negotiated two foreign private equity firms.
Avoiding investment banking firms investments.

Positives
The clearance of almost all major debts and TDS.
The pumping of 500 crores of investment into the
airlines.
The profits in the quarter two.
Protecting the firm from not becoming bankrupt like
that of kingfisher.
Getting back the employees who left spice jet.

Thank you