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  • Presentation On 4ps of Marketing Mix

    Transféré par

    Dhaval Shah
    6K vues13 pages
    This presentation discusses the 4Ps of marketing mix for various salt brands in India. It covers 1) Product varieties and features of major salt brands like Tata Salt, Tata Salt Lite, Saffola Salt Plus, Annapurna Salt, Captain Cook Salt, and Vneeds Salt. 2) Promotional slogans used by different brands. 3) Places where the salts are sold, including major retail outlets and stores. The presentation was created by two MBA students for their course on marketing management.

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    Presentation on 4ps of Marketing Mix

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    This presentation discusses the 4Ps of marketing mix for various salt brands in India. It covers 1) Product varieties and features of major salt brands like Tata Salt, Tata Salt Lite, Saffola Salt Plus, Annapurna Salt, Captain Cook Salt, and Vneeds Salt. 2) Promotional slogans used by different brands. 3) Places where the salts are sold, including major retail outlets and stores. The presentation was created by two MBA students for their course on marketing management.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    6K vues13 pages

    Presentation On 4ps of Marketing Mix

    Transféré par

    Dhaval Shah
    This presentation discusses the 4Ps of marketing mix for various salt brands in India. It covers 1) Product varieties and features of major salt brands like Tata Salt, Tata Salt Lite, Saffola Salt Plus, Annapurna Salt, Captain Cook Salt, and Vneeds Salt. 2) Promotional slogans used by different brands. 3) Places where the salts are sold, including major retail outlets and stores. The presentation was created by two MBA students for their course on marketing management.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 13

    Presentation on 4PS OF

    MARKETING MIX

    Various types of salts


    4Ps of Marketing Mix
    1) PRODUCT (SALT)
    A) Product Variety :

    • TATA Salt (original)


    • TATA Salt Lite
    • Saffola Salt Plus
    • Annapurna Salt
    • Captain Cook namak
    • Vneeds(by Vishal Megamart)
    B) Product Features

    • TATA Salt (original)


    -vacuum evaporation technology.
    -contains requisite amount of Iodine.

    • TATA Salt Lite


    - 15% Lower Sodium than ordinary salt
    - no compromise with taste of your food
    -contains requisite amount of Iodine.
    -convenient solution for better healthy food
    Contd….
    • Saffola Salt Plus
    -Naturally extracted from the sea & refined
    & enriched with minerals like calcium and
    potassium.
    -specially formulated with less Sodium
    -consumed by entire family as it provides
    essential nutrients ,calcium & iodine.
    • VNEEDS Salt
    • No features available
    Contd….

    • Annapurna & Captain Cook Salt


    -Right level of iodine helps in mental
    development of children
    -enjoy delicious and healthy food for
    your family
    Brand Name Manufacture’s / Price (in Rs) Sizes
    marketers name

    TATA Salt TATA Chemicals 12 1 KG


    (original) ltd

    TATA Salt Lite TATA Chemicals 18 1 KG


    ltd
    Saffola Salt Plus Marico ltd 19 1 KG

    Annapurna Salt Hindustan 11 1 KG


    Unilever Ldt.

    Captain Cook Hindustan 11 1 KG


    namak Unilever Ldt.

    Vneeds salt Vishal Retail 9 1 KG


    Ltd.
    Packaging
    2) Promotion
    • TATA SALT( original) -Desh ka Namak
    • TATA Salt Lite- Low Sodium Salt
    • Saffola Salt-The Heart of Healthy Family
    • Annapurna-Iodised Powder Salt
    • Captain Cook-Free Flow Refined Iodised
    salt
    • Vneeds Salt-Essentials par excellance
    3) Place

    • BIG BAZAAR MALL


    • DHIRAJ SONS MALL
    • VISHAL MEGA MART
    • ALL RETAIL OUTLETS
    THANK
    YOU !
    About us
    This was a marketing presentation by
    students of MBA (sem II),
    Shah Dhaval
    &

    Shah Bhaumik

    Department of Business and


    Industrial Management ,
    (Veer Narmad South Gujarat University ,Surat )

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