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  • 14th MSC Brochure

    Transféré par

    Anish Kumar
    16 vues7 pages
    14th+MSC+Brochure

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    14th+MSC+Brochure

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    16 vues7 pages

    14th MSC Brochure

    Transféré par

    Anish Kumar
    14th+MSC+Brochure

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
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    MADRAS IMMA ASSOCIATION ed MADRAS MANAGEMENT ASSOCIATION PRESENTS WINNING STRATEGIES OF @poeosi evamava ny "be puma’ Miner Panasonic. 3 Basa, Google « Cli ASHOK LEYLAND Adobe SONY. PayPal DsG i @ © Ma m adidas” Awl @ » = ome sa & @DManindra Whirlpoot Bnav Rel JANCe Chie & Aicici Bank Coleco eR LON et aie UAC ste a a TEI} THE PLATFORM In recent decades there has been a dramatic shift in the understanding of the creation of shareholder value. In the past, tangible assets like plant & machinery, land & buildings and financial assets were considered the main sources of business value in preference to intangibles like brands, customer relationships and human capital. The increasing recognition of the value of intangibles in recent decades has been fuelled by high stock market premiums behind Strong Brands and their premium valuations, Inthe age of hyper competition today, itis increasingly becoming clear that Strong Brands are the fundamental foundation around hich successful companies build growing and profitable businesses and best in class stock market valuations. This is because of the abiliy of Stiong Brands, in a world of abundant choices, to favorably influence preferences among consumers, customers, businesses, employees, investors and even governments. Even non-profit organizations have started embracing the Brand as a key asset for obtaining donations, sponsorships and volunteers. The past few decades have seen the emergence of a trend where, not only products, services and businesses, but also everyone and everything from individuals in organizations and social groups to political partes to cities and countries have started thinking of themselves as Brands. This essentially means understanding how ‘thers see them and fashioning and adapting what they do to either build on or change that Brand Image. Many organizations believe that the easiest way to bulld brands is by making tall and audacious claims, buying expensive advertising, and spending heavily on pricing driven sales promotions. Beyond the initial euphoria behind huge but misdirected spends, these brands struggle to Keep themselves afloat in the long run. However, building Strong Brands is often the result of painstaking work which requires superior understanding of customer needs, developing differentiated offerings based on this Understanding and perseverance of brand building principles and strategies in the midst of hostile competitive moves and short term business pressures. A clear understanding and practice of strategies that work and strategies that must be avoided plays a very important role in the building of Strong Brands. ‘The Convention seeks to provide an insight into some of the winning strategies employed by Strong Brands to reach the top of the ccharts and stay there. In order to widen the perspectives of young aspiring managers, best practices will be drawn from successful Product, Service, Commodity and Digital brands. This will help young aspiring managers, who are on the threshold of an exciting management career, to develop a broad understanding of the determinants of brand success. An additional inspired value-add will be via a motivational session: BUILDING A PERSONAL BRAND, designed to help prospective young managers understand how to create Personal Branding and leverage it for success in their careers. The Convention will specifically address the following sub- themes during the Business Sessions: Brand Stretch as a Winning Strategy ‘Sensible Brand Stretch can be one of the best sources of profitable growth for a Strong Brand. Successful companies leverage ‘Strong Brands by stretching them to create a ‘Power-Brand' Portfolio of Line Extensions and Adjacent Category Extensions that are built around the brand's core and make strategic sense. These extensions in turn, enhance the brand value, What principles do ‘Strong Brands follow in executing successful brand stretching strategies? ‘Transforming a Commodity into a Brand ‘Commodities are products which are undifferentiated and consumers buy these products on the basis of price. However, increasingly ‘companies are looking towards branding commodities. This branding revolution for commodity products has seen differentiation occur betweenitems that seemingly have no marketable differences, resulting in premium price points for commodity products that are seen to have superior atibutes. What are the best strategy approaches to deliver Strong Commodity Brands? Enhancing the Service Brand Experience The challenge for Service Brands is three fold. First, there is a need to manage positive customer experience across different touch points. Second, this requires to be done consistently every time the consumer experiences the service. And tid, creating a differentiated experience that is distinctly superior to competition in delighting the customer to drve loyalty. How do strong service brands delight customers through enriching experience every time? Building a Successful Digital Brand Digital has fundamentally changed the way brands behave, 2s wellas the way they organize and optimize thelr marketing efforts. To be ‘successful in connecting with people inthe digital age, brands must make efforts to understand whatittakes to successfully leverage the internet and adopt new marketing habits. What are the winningtraits of strong digital brands that can be identified as riticalto success in the new marketing landscape? Special Session: How to Build a Winning Personal Brand ‘While managers work hard to build strong brands and businesses, how often do they pay attention to building their own personal brand? Building a recognizable personal brand opens professional opportunites like a better job, better customers for your company etc, Ityou'te looking fora better job, you want your potential boss at yourideal company to associate your personal brand with something that he needs on his team. If you're looking to grow the sales for a company, you want potential customers to associate your personal brand ‘witha feeling of trust and long-term success and satisfaction. In today's job market and entrepreneurial landscape, there is no room for being another face in the crowd. You have to separate yourself from the competition, You have to be more appealing to your target ‘audience and you can achieve it by creating a recognizable personal brand. This special session wil feature a motivational speaker to ‘guide you through steps you need to taketo create auunique personal brand, PAPER PRESENTATION COMPETITION Each competing team (two students) will submit a brief abstract on the theme: ‘WINNING STRATEGIES OF STRONG BRANDS' not exceeding 500 words. Three copies, must be received at MIMA by Wednesday, 23 September 2015. BUSINESS PLAN COMPETITION Each competing team (two students) wil submit a write-up on a Commercially Viable Business idea on any industry/service of their choice, Three copies ofthe write-up, not exceeding 1000 words, must be received at MMA by Wednesday, 23 September 2015, THE BIG DEBATE ‘A Debate is always provocative, A heated debate is all the more so. The objective of the debate is to enable students to showcase their ‘communication and logical reasoning skils, The ABC of Communication, Accuracy, Brevity, Clay will all be exhibited before a 1,800 strong audience. A team of two from each institute will speak, one FOR and one AGAINST the proposition. Any number of teams can be nominated from the same B School. Debate on the Topic for preliminary round: “The Indian Consumer gives greater importance to Price over Performance in theit purchase decisions’Selected teams will becalledforapreliminary debate at MMA on Saturday, 3 October 201! Debate on the Topic foinals atthe Convention: In Today's Intensely Competitive World, Sales & Consumer Promotion Spends morethan Branding & Advertising Investments, contribute to Strong Brands” Best three participants For the Proposition and three participants Against the Proposition willbe selected to take part inthe Final atthe Convention on Thurstlay, 15 October 2015 fr the top three Awards, THINK TANK: THE MASTER BRAIN Management Quiz Competition This nter-B School Quiz tess the knowledge of Management Students onthe word of Management and Businesses around us. Rather than testing only memory, the format ofthe event will force the contestants to apply their whole body of acquired expertise and knowledge on the presented questions forcingthemto make the connection and then come up withthe answers, ‘Atzam comprises two participants fromthe same B School. Any numberof teams can be nominted fromthe sameB Schoo CHANAKYA - THE MASTERMIND ‘We re pleasedto announce the sit edition ofthe Competition to selec the BEST MANAGEMENT STUDENT OF THE YEAR. The “Chanakya* ‘Award will recogrize the best student on his/her all round abilties based on a series of cortests and eiteria. As a fiting finale the chosen finalists will participate in he final two rounds infront ofthe 2,000 strong audience. Chanakya, the legendary strategist is renowned for his ‘managernent, administrative andthinking sls. The winning student will bea master strategist and crowned "Chanakya’” ‘Any student interested in joining the contest should login at www.chanakyathemastermind.in; www. mmachennal.org and make an online application. PRIZES [nie | PrP [Bae in| [eaeeTGH] [chee tend First % 25,000 25,000 [225,000] 25,000 = 1,00,000 Second 15,000 15,000 [z 15,000] 15,000 Voom teat Third 10,000 10,000 |x 10,000] = 10,000 ee pieces REGISTRATION FEES > Note: Fee includes Convention lunch on both days Eee |= ad Delegatekit Last date for registration for Competition and for PaparPesrtatonCompattion | Perm | &7,600. | £2500 Ee Business Plan Gompettion | PerTeam | %1,800 | 2,500 2015. Guidelinesfor Competitions attached eo esr eon |e Delegate fee to attend the Convention on 15 & 16 Management iz PerTeam | %1,800 | 2,500 October 2015 is walved for teams participating in the Paper Presentation Competition, Business Plan Deas Fee Sutera! S200 |e Competition, Quiz &The Big Debate Facuty | €1,000 | €1,500 Cortticates wil be given to all participants in the Corporate | %2,000 | %2,500 competition and delegates attending the ‘The participation fee includes Service Tax of 14% Convention, ‘Mode of Payment: Cheque DD drawn in favour of Madras Management Associatiot payable at Chennai. Nomination wil only be confirmed ‘onreceipt of participationfee, The Fee paidisnon-tefundable, However participation by a substitute will bellowed. For registration please contact: MADRAS MANAGEMENT ASSOCIATION | 044-24333757 | 24313757 | 42074220 MrR Sathish Kumar @ 96770 77700 / Mr V Prakash @ 94440 58176 | email to: mma@mmachennai.org | head-cce@mmachennalorg | web: ‘wwnw.mmachennai.org | facebook: www.facebook.com/mmachennal PRINCIPAL SPONSOR MEDIA PARTNER numeanor e CavinKare BusiieéssLine Making Lives Happier CO-SPONSORS ASSOCIATE SPONSORS TATA r & TATA CONSULTANCY SERVICES ‘ABI-SHOWATECH Brakes India Private Limited 8 ‘SUNDARAM-CLAYTON LIMITED (re) @® Tee ENE INDIA wheels india Ltd ACADEMIC PARTNERS: PRIZE SPONSORS HINDUSTAN Paper Presentation Business Plan SPAVIT @ Excel oumessscnoor UNIVERSITY © RSME OF TECMOLOGT YeMamss € ©38M ssn The Big Debate Management Quiz sdGunA FOODS, saonmanun aves | mete ee >. Oficial Weting Social Media Webcast Refreshments Advertising & Instrument Partner Partner Seca Kaine Partner Publicity aun =~. @ - B D °

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