IMPORTANCE OF

ADVERTISEMENT IN
MARKETING
INTRODUCTION

Advertising is any paid

form of non-personal
presentation and promotion
of products, services, or
ideas by an identifiable
individual or organization.
• Description or presentation of
a product, idea, or organization,
in order to
induce individuals to buy, support,
or approve of it.
 
• Keeps the consumers informed
about new products or services
 
• Awareness about products or
services that are of some use to
consumer and potential buyers.  
 
• Helps business as well as the
economy to prosper and makes the
consumer aware of the various
choices that are available to him. 
 MARKETING

Marketing is an integrated communications-based process

through which individuals and communities discover that
existing and newly-identified needs and wants may be
satisfied by the products and services of others.

Marketing is based on identifying, anticipating and

satisfying customer needs effectively and profitably.
It encompasses market research, pricing, promotion,
distribution, customer care, your brand image and
much more.
MARKETING MIX
 HISTORY
• Egyptians used papyrus to make
sales messages and wall posters.

• 17th century - advertisements

started to appear in weekly
newspapers in England

• 19th century - In US, the success

of this advertising format eventually
led to the growth of mail-order
advertising.

• June 1836 - French newspaper La

Presse was the first to include paid
advertising in its pages.

• 1920s - the first radio stations

were established by radio equipment
manufacturers and retailers
• Early 1950s - Dumont Television
Network began the trend of selling
advertisement time to multiple
sponsors
  
• Late 1980s and early 1990s-
introduction of cable television and
particularly MTV.
 
• Marketing through
the Internet opened new frontiers
for advertisers and contributed to
the "dot-com" boom of the 1990s

• 21st century - a number of

websites including the search
engine Google, started emphasizing
contextually relevant, unobtrusive
ads intended to help, rather than
inundate, users .
TYPES OF MEDIA
• Print Advertising –
Newspapers, Magazines,
Brochures, Fliers
 

• Outdoor Advertising –
Billboards, Kiosks,
Tradeshows and Events 

• Broadcast advertising –
Television, Radio and the
Internet 
 Covert Advertising-advertising
in Movies

Surrogate Advertising –
Advertising Indirectly

Public service advertising

Celebrity Advertising
 MODERN METHODS
• Mobile Advertising 
• Bathroom Advertising 
• Keyword advertising 
• Web-banner Advertising 
• Pixel Advertising 
• Promotional advertising
• Contextual Advertising
• Blog Advertising
• Bandwagon Advertising
• Public Relations
Advertising
 ADVANTAGES
helps in getting your product the
intended recognition in the consumer
market and distinguish it from other
Updating the consumer
similar brands and offerings
perception for customer
relationship management

Ensures greater
Educating the return on
customer investments Creation and reinforcement
of brand loyalty and building
a cumulative brand equity

Competing with the Highlights

competition and Brings about
the unique Promoting more social change &
reaffirming the selling effective sales gives rise to
product's positioning. points new trends.
ADVANTAGES TO
MANUFACTURERS
• Creates demand for the
product and thus increases
the profit
• Increases the goodwill of
the producer
• The manufacturer is not
bound to depend on the
wholesalers and dealers for
the sale of its products
• Helps on maintaining a
steady demand for the
products in all the reasons
DISADVANTAGES
FACTS AND FIGURES
FUNCTIONS AND ADVANTAGE SOF
SUCCESSFUL ADVERTISING
• Task of the salesman made
easier
• Maximize sales
• Publicity
• Brand building
• Create awareness
• Persuade buyers
• Introduction of new
product
• Enable market leadership
to face competition
 CONCLUSION
• Advertisement is a vital
part of the economy and
the success of business.
• To allow a business to
grow, it must be noticed,
whether on T.V., in
magazines, or in the
yellow pages.
• Advertiser's main
purpose is to make
consumers aware of new
products and services and
to persuade them to buy.