Case analysis :

BigBazaar
Arka Jyoti Mitra
Roll No 150102027
Section C

Company
Parent company is PRIL : Pantaloons Retail (India) Ltd.
Hyper-market + discount score : modern Indian bazaar
feel with modern facilities
Diverse basket of goods aimed at mass market
By 2006 moved away from the image of discount driven
score to fashion led family oriented family store

Value delivery :

Pantaloons :
Launched as a mens apparel brand that shifted to high
fashioned apparel store. This was done to reach out to the
family as a whole and not individually.
Departmental and lifestyle retail.
Valuable private label brands like : John Miller, Lombard etc.
Central Mall :
Wanted its customers to shop eat celebrate
Presence of various brands, rich pool of choice for the
customers
Broad mix of goods, diverse portfolio ranging from books to
apparel as well as eateries.

Value delivery :
Big Bazaar
Blend of modern retail features with elements of typical and
traditional Indian market where customers can touch-feel-examine
the products.
It has a plethora of offers according to every customer category it
serves.
Big discount offers to get the customers to get so used to the concept
that they stick to their offerings.
Brilliant after sales service to facilitate consumer needs like the very
trivial ones of product exchanges and returns.
Food Bazaar :
Grocery retailing wing , launched in June 2002
Launched many private label brand : TastyTreat, CleanMate etc.
Complete freedom of choice to the customers

Changes suggested :
Pantaloons :
Concentrate more on the female apparel line as the
current ones are mostly male-oriented.
Expand aggressively as it had expanded to only 12
cities in the last 5 years.
As majority of the shops are in the east and west, they
should look to stamp their presence also on the
southern and northern portions of India

Changes suggested (contd..) :

Central Mall :
Only present in 3 cities and it has to expand its circle to Delhi and Bengaluru
Big Bazaar :
Should rather stay on with the traditional distributors, because of their ability
to work hard and giving a personal touch to transactions bring them closer.
Should plan properly before coming up with a new offer, so as to have the
infrastructure backup when the customer needs are of the prime importance.
Proper inventory management and develop better relations with the
distributors, so that no customer has to retur emptyhanded.