Audience Research (circle all answers that

apply)
1. How old are you?
11-13

14-16

16-18

19+

2. What school year are you in?

7
8
th
6 Form/Collage

10

11

3. Do you work?
Full time
employment

Part time
No

Student in

4. How do you watch movies? (most commonly)

DVD

Download

Cinema

Netflix

5. What genre of films do you prefer? (if other

please state)
Horror
Dramatic

Comedy
Other

Action

6. What music genre do you prefer? (if other

please state)
Pop
Reggae

Rap

R&B
Classical

Metal
Other

7. Have you seen and anti piracy ad before?

Yes

No

8. How often do you watch movies?

Daily

Weekly

Monthly

9. Do you pay attention to adverts?

Yearly

Yes

No

Sometimes

10.
Where do you usually see adverts that you
pay attention to?
On TV
Online
dont pay attention

At the cinema

11.
Would you pay attention to adverts that
are?
Audio based

Image based

Both

12.
Do you know anyone who illegally
downloads/watches a film/tv show before?
Yes
No
13.
Have you ever downloaded/watched a
film/tv show illegally before?
Yes

No

14.
If yes, how often do you illegally
watch/download these things?
Often
Once a week
Almost never

Once a month

15.
When there are celebrities in adverts does
it make you more likely to watch the ad?
Yes

No

16.
Do you think that Piracy of films and TV
shows is a bad thing?
Yes

To some extent

No

17.
Do you think that piracy is a crime that is
punishable by jail time?
Yes

No