HLTH 634

SOLDIERS IN CHRIST 247

MARKETING PLAN OUTLINE
I.

Executive Overview
A.

B.

C.

What and why the plan will work.

1.

Soldiers in Christ 247 is an outreach program designed to help homeless

veterans with mental illness seek Christian support and assistance.

2.

Soldiers in Christ 247 is best qualified for this task because the veterans
need us. They need someone who cares, they need mental care and
physical care.

Veterans nationwide are homeless, starving, have a lack of finances, and are
without families.
1.

Male and Female veterans are at risk for being homeless and mentally ill.
Any individual who has served can be exposed and categorized with the
organization.

2.

Describe the problem facing the priority population

Veterans dont have the support of family nor social support groups, so the
Christians who are Soldiers for Christ are going to encourage these
veterans in need to become Soldiers in Christ.
1.

By the end of the 12 month program, there will be 65% of homeless

veterans off the streets of PGC and receiving 100% support and assistance
for mental disorder from mental health professionals measured through
their physiatrist log.

2.

The Community Organization Theory is what Soldiers in Christ 24-7 is

based on. This particular organization according to Department of Health
and Human Services is a process by which community groups are helped
to identify common issues, mobilize resources, and even develop and
implement strategies for reaching the goals. This is exactly what Soldiers
in Christ 24-7 is and will accomplish.

3.

The outcome of the intervention is to reach many veterans and change

their lives
a. In a year, we want to have reached our goal and cure the veterans
in PGC with their homelessness and mental illness.
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b. In five years, there will be a new building for veterans to use for
their services and shelter.
II.

The Customers (Market Review)

A.

B.

III.

1.

Behavioralthese are veterans who are homeless and have mental issues
such as PTSA, trauma, sexual abuse, substance abuse, depression and
other health-related activities.

2.

Culturalnot all the veterans are Christians, and they are of all races and
ethnicities.

3.

Demographicveterans those who served in all branches, no income for

the exception of what salary they get for their checks, they have no homes
and families arent caring for them like they should.

4.

Physicalmales and females, 18 and older, all mental disorders evaluated

5.

Psychographicthere is a big alert because the veterans have

experienced a lot of trauma in this particular area of their life.

The secondary audience is the active duty military, those persons are volunteers
for the organization and the go to for testimonies.

The Product (Product Review)

A.

B.

IV.

Intended primary target audience

Describe your product or service

1.

The Soldiers for Christ is a Christian based program to help prevent

mentally ill veterans from homelessness.

2.

There are at risk veterans who are walking the streets with mental
disorders and are receiving no help or support from within the
communities. This program offers them support inn these areas.

3.

Similar services of competitors are looking to help our troops any way we
can. We know the biggest issue is that they are homeless, mentally ill, and
lack employment.

Christians carry strong faith and have a different mentality. They are spiritual
warriors who will make it known that God heals and he is a God of second
chances.

Strategies
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A.

B.

C.

D.

V.

Position
1.

Imaging: of our communities coming together to help our troops, actions

shown that the world truly does care about them and thank them for their
service.

2.

Distinctiveness: We arent really looking to sell any products but we want

to give the message that anyone can volunteer and help the troops but we
want to sell it most towards mental health professionals who can help the
situation.

Product
1.

Features: communication and knowledge about the troops and the mental
disabilities

2.

Necessity: getting help with jobs, shelter, and to become mentally stable

Price
1.

Price: Free

2.

Value: They served our country, they shouldnt be a price, when they risk
their lives!!!! Thats the price they paid when they signed the agreement.

Promotion
1.

Selling points: We want to help our troops and put an end to

homelessness.

2.

Promotional places (Channels): 104.1 is a gospel radio station that is

always advertising for churches and organizations, the local veteran
facilities (DC VAMC), and other churches as well. To effectively get
thorough communication for this type of health intervention, I chose to
use the radio and internet as sources of advertisement.

Budget
A.

Over one year we arent looking to spend over 1 million. This is just to have a
cushion however this program is funded through the National Coalition for
Homeless, the church and local Military personnel.
1.

The unit consists of volunteers. These health professionals volunteer their

services to this organization.

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B.

2.

Variable supplies for the veteran is the Total cost of buying a

location(capital cost)fixing it up-utilities ,space, equipment Indirect cost,
having food and other perishable items, blankets, hot water for them to
shower =$50,000

3.

There would be no fixed cost as there are no salaries given to volunteers.

The health professionals are paid by the state government.

4.

The listed hard cost would consist of computer, hardware for the health
professionals to document each veterans progress, copy machine for
progress notes for the veterans to copy =$12,000

5.

Unexpected cost will be kept to the side for emergency repairs flooding,
heaters, humidifiers, lighting, etc.=$24,000

6.

Other =$14,000 for security, savings deposits

Items necessary to be successful are social workers, pastors, counselors, mental

health professionals, public health professionals, and those seeking employees.
PRODUCT

QUANITY

PRICE

Donated/Purchase
d

Blankets/comforters

200

free

donated

socks

2,000 pairs

$400

purchased

soap

13,000 bars

$13,000

purchased

Lotion

500 bottles

$2,000

purchased

Deodorant

1000

$1000

purchased

Pens

15,000

free

donated

Pencils

25,000

free

donated

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Paper(computer,
construction, college
ruled)

15,000 packs

$2,000

purchased

Computer

15

$100,000

purchased

Copy/fax machine

$45,000

purchased

scanner

$4,000

purchased

chairs

50

$6,000

purchased

tables

20

$4,000

purchased

beds

200

$12,000

purchased

Blow up mattress

40

$2,000

purchased

Hand held mirrors

40

free

donated

Shampoo/conditione
r 2 in 1

200

$200

purchased

$15,000

purchased

Showers installations 50

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