LEVELSOF

OFPRODUCT
PRODUCT
LEVELS
&&
PRODUCTLIFE
LIFECYCLE
CYCLE
PRODUCT

Submitted To
Dr. Shalini Nath Tripathi.

Submitted By
Group - 5
Himanshu
Priyadarshi
Suraj Agarwal
Vivek Srivastava
Swati
Sugandh Srivastava
Nitesh Ranjan

CONTENTS
CONTENTS
COMPANY PROFILE.
LEVEL OF PRODUCT.
STAGES.
Introduction
Growth
Maturity
Decline

COMPANY PROFILE
PROFILE
COMPANY
Mr. R. C. Bhargava

TYPE :
Mr. Kenichi Ayukawa

Chairman
Managing Director
and CEO

PUBLIC COMPANY

TI 800

LEVELS OF
OF PRODUCT
PRODUCT
LEVELS

Core Customer Value

Actual Product
Features

Quality Level

Augmented Product
After Sale Service

Installation

Packaging

Design

INTRODUCTION TO
TO
INTRODUCTION

INTRODUCTION
STAGE
(1983-1986)
INTRODUCTION STAGE (1983-1986)

First car imported, assembled and so

GROWTH STAGE
STAGE (1987-1996)
(1987-1996)
GROWTH

Sale
Sale
Unit sold
1996

1989

1987

1983
0

50000

100000

150000

200000

MATURITYSTAGE
STAGE(1997-2002)
(1997-2002)
MATURITY

DECLINESTAGE
STAGE(2003
(2003UPTO
UPTONOW)
NOW)
DECLINE

SALES

250000

200000

150000
SALES
100000

50000

YEAR 2000

YEAR 2001

YEAR 2002

YEAR 2004

k
n
a
h
T
You