Genre and Audience

There are many potential pleasures of genre including these features;

One pleasure is likely to be recognition of the features of a particular genre as
the familiarity with it. Recognition of anything is likely to be important, resulting
from our knowledge of the genre, is necessary in order to follow a plot.
Genres may offer various emotional pleasures such as empathy and escapism.
This is a feature which some theoretical commentaries seem to lose sight of.
John Fiske Genre as convenience for products and audiences.

Prepares audiences expectations.

Culturally Dependent there are different cultural groups construct
different expectations
His theory attempts to structure some order into the wide range of texts
and meanings that circulate in our culture for the convenience of both
producers and audiences
A way of categorising texts in our media saturated culture
Constructed through a series of signs, visual and aural, associated with
that genre or through use of narratives that are generic and also
ideologies.

Rick Altman - genre offers audiences a set of pleasures

Proposed a semantic/syntactic approach to film genre

Argues that genres are usually defined in terms of media language and
codes or even certain ideologies and narratives

Steve Neale genre as repetition and difference

Argues Hollywood generic government performs two inter-related

purposes:
- to bring across meanings and pleasures
- Offset the considerable economic risks of industrial film production by
providing cognitive collateral against innovative and difference.

David Buckingham genre in constant process of negotiation and change

children and young people have identities that don't exist at all or are
constantly changing
due to the constant change of media, identities are constantly changing
He believes that genre isn't simply given to a young person as part of their
culture, but instead it is constantly being negotiated and changed.
Barry Keith Grant - on sub genres
Jason Mittell industry uses genre commercially
Henry Jenkins genre constantly breaks rules e.g. evolving hybridization
Daniel Chandler genre is too restricting