QUESTIONNAIRE

Dear Respondent,
I am Rohit Joshi student of MBA III semester from Pioneer Institute of Professional Studies Indore; I
am carrying out the Major research project my topic is A STUDY OF CONSUMER PREFERNCE
TOWARDS BRANDED JWELLERY .Your experience and opinion are highly valuable and I would be
very Grateful if you would spare a couple of minutes to take part in this survey by completing the
questionnaire below. I assured that your this data is only use for academic purpose.
Personal Details
Name

: ..................

Occupation

: Salaried

Educational Qualification

:...................

Annual Income:

: Below Rs.2,00,000

Business
Rs.2,00,000-4,00,000

Rs.4,00,000-6,00,000
18-30 yrs

Above Rs.6,00,000

Age (in years)

31- 40 yrs

41-50 yrs

Contact No. (Optional)

: ..........................

1)You buy jewellery for ________.

Investment
Fashion
Occasions Festivals
2) Are you aware of the various jewellery brands available in the market?
Yes
No
3) Where do you prefer to buy ____?
Traditional family Jeweller
Branded Store
4) Have you bought any branded jewellery?
Yes
No
5 )Do you think branded products are better than non branded products?
Yes
No

50 & above

Please read each factors carefully and state that guide you while purchasing jwellery
Vaman
Punjab
Hari
Traditional
Factors
Jewelers
PNG
Pethe Gitanjali Jewelers
Jewelers reputation
Purity
Making charges
Finishing
Weight
Color
New designs
Break up bill
Mode of payment
Delivery