Retail Fashion Minute

Fashion Retailing FACS 136

Claire Torgerson
Esther Amato

ALDA
*Founded by former Ford plus-size models Ashley
Graham, Inga Eiriksdottir, Julie Henderson, Marquita
Pring, and Danielle Redman
*Alda = wave in Icelandic
*Promotes size diversity in the fashion industry
*does not want to compare bodies but wants everyone
to embrace their own body and accept others different
from theirs
*Represents beauty in all sizes without divisions and
boundaries
Promotes beauty and a healthy body image of the

GOALS
Alda wants to make every
women feel included in the
fashion industry
Wants women to be taken
seriously in their diversity
(size, shape, color)
Encourages beauty beyond
the industries standards

Ashley Graham
Born in 1987 in Nebraska
Started modeling at 12
Discovered in a mall
Editorials, catalogues, runway, commercials, tv, movies, lingerie
model for plus- size clothing retailer Lane Bryant
Vogue, Glamour, O Magazine, Latina
1 of 5 models for Glamours 2009 Shape Issue These Bodies are
Beautiful at Every Size
Dedicated speaker to young girls and women encouraging the
acceptance of a natural and healthy body and body image
Ive been called a plus size model for 15 years. I dont have any
shame in it;I dont really care. If you want to call me plus, thats fine,
but at the end of the day I know Im a model. My name is Ashely
graham and I am a model

Inga Eiriksdottir
Born in Iceland
Began modeling at 14
Discovered in a pizzeria
Moved to London at 15
Athletic build did not work for the modeling agencies so she quit
tennis and lost weight
Became to skinny in her opinion so she decided to live a healthier
lifestyle and was supported by agencies and fellow models
Still has the same shows and projects as before
I never saw why there was a gap between a curvier model and a
straight size model. It never made any sense to me

Julie Henderson
Born in Texas
Moved to France and later New York
to pursue a full time career in
modeling
Elle Girl, Harpers Bazaar, Photo,
Italian Vogue
Fashion dectates so many things in
our lives, and little girls grow up
thinking that this is what beauty is.
They see the magazines and think,
OK, skinny, blonde, whatever it is.
And what ALDA does is say, Listen,
every woman is beautiful.

Marquita Pring
Represented by IMG Models
Born in New York
Grew up as an athlete
Encourages women to think
of it as curvy rather than
plus size

Danielle Redman
From Iowa
Started modeling at 14
Discovered in a mall
Every body is
beautiful and every
body is different. Some
people are meant to be
a size negative zero
and some people are
meant to be a size 16

Ashely Graham Sports Illustrated Ad

https://www.youtube.com/watch?v=3VrmTcmy5sA

 About."Ashley Graham. N.p., n.d. Web. 05 Feb. 2015

Alda."Ashley Graham. N.p., n.d. Web. 05 Feb. 2015
Bottasini, Veronica. "Inga Eiriksdottir."- Vogue.it. N.p., 17 May 2011.
Web. 05 Feb. 2015.
Lim, James. "Meet the New Girl: Marquita Pring Wants to Phase Out the
Term 'Plus Size'"The Cut. N.p., 03 Mar. 2011. Web. 05 Feb. 2015
Model Danielle Redman Says, "Beauty Is in Your Character. It's about
Your Knowledge, Your Humor, How You Deal with Daily Situations, and
How You Carry Yourself.""PlusSize Models Unite. N.p., 30 Jan. 2011.
Web. 05 Feb. 2015
Nunez, Alanna. "These 5 Plus-Size Models Formed a Collective to Prove
That Fashion Is for Everyone."ELLE. N.p., 28 Jan. 2015. Web. 05 Feb.
2015
Personal Bio."A Lil About Me. N.p., n.d. Web
Plus-size Model Ashley Graham Featured in 2015 Sports Illustrated
Swimsuit Edition."FOX2nowcom. N.p., 04 Feb. 2015. Web. 05 Feb.
2015