Fashion Trend in Indian

Garments and Apparel

Industry

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1. Introduction………………………………..................................................2

2. Import and Export Statistic Data...............................................................3

3. Popular Garment and Textiles in India and their

Fashion Trends in India…………………………………………………..4

4. Garment and Textile Fashion Trend in India…………...……...……….7

5. The Clothing Manufacturers Association of India………..………….…8

6. Indian Garment Brand Names…………………………………….……..9

7. Garments and Costumes Trade Fairs in India…………………………10

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 Introduction

Garments and Apparel has always been a part of Fashion, garments and textiles has been
playing a very important role in India over the past years, garments made depends on the
climate, culture, weather and the textiles materials, there are different trends of fashion in
different states at different times. Outfits can be made from different types of textiles to suit
different occasions and climate, mostly Indian like using cottons and silk apparels, lately the
fashion trend in India is diverting towards western culture and people prefer to wear western style
outfits. India is the world’s second largest producer of textiles and garments after China. It is
the world’s third largest producer of cotton—after China and the USA—and the second
largest cotton consumer after China.

Fashion is a very broad word, fashion never remains the same over time, over the years Fashion
has always been changing, in the 50s, 60s, 70s, 80s etc and the Indian fashion scenario wasn‟t
exactly colorless. It was exciting, stylish and very graceful. There were no designers, models, star
or fashion design labels that the country could show off. The value of a garment was judged by
its style and fabric and not by who made it, but today it has very much changed, people are
more interested to know who is the fashion designer or which brand is it, these have now
become the main selling points of Fashion Garments in India today.

The garment and apparel industry involves advertising, designing and selling of fashionable
clothes. Each outfit fabricated has a specific theme, purpose and target market of its own. For
classifying the upcoming trends, apparel world connects with the designers and marketers who
keep track of all the essential requirement of consumers. The art and work related with the
designers is not only restricted with the designing of clothes but also broadens to fashion
accessories like shoes, bags, jewelry and many more. The interest in fashion apparel is on
endless rise; accordingly the concerned opportunities and competition are there.

The Indian Apparel and Garment fashion industry got a big boost by the victories of a
number of Indian beauty queens in International events such as the Miss World and Miss
Universe. Contests such as these made Indian models recognized worldwide. Indian fashion
designers such as Ritu Kumar, Ritu Beri, Rohit Bal, Rina Dhaka, Tarun Tahiliani, JJ Valaya and
Manish Malhotra have also made their mark in the global fashion arena.

It‟s been noted that women spend less on trousers and skirts compared to money spent by men on
trousers. With more women coming out to work, the (combined) branded trouser and skirts market
has been increasing at a whopping 27 per cent in sales terms. In India many women now feel
that Western clothing is more suitable, particularly when working or using public
transportation. Many corporate offices are also in favor of their employees wearing Western
wear therefore among working women nowadays western clothing has become the latest trend.

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 Import and Export Statistic Data

World Trade Atlas

India - Imports from Thailand
Millions of US Dollars
HS Description 2007 2008 2009
62 Woven Apparel 0.289 0.778 0.186

6203 Men’s Suits, Shirts, Etc 0.020 0.107 0.096

6204 Women/Girl Suits, Etc 0.004 0.019 0.020

6217 Made-Up Cloth Accessories 0.027 0.004 0.015

6207 Men/Boy Shirts 0.001 0.004 0.006

6206 Girl’s Blouse, Shirt, Etc 0.002 0.007 0.003

6216 Gloves, Mittens, Mitts 0.000 0.001 0.001

DGCI&S, Ministry of Commerce

World Trade Atlas

Thailand Exports to India
Millions of US Dollars
HS Description 2007 2008 2009

6205 Men’s /Boys' Shirts 1.193 1.298 0.500

6203 Suits, Ensembles, Etc 0.379 0.381 0.121

6109 T-Shirt, Singlet, Etc 0.970 0.764 1.359

6201 Overcoat, Men/Boy 0.020 0.016 0.045

6206 Wom/Girl Blouse, Shirt 0.462 0.073 0.054

6202 Overcoat, Women 0.048 0.012 0.009

6215 Tie, Bow Tie, etc 0.000 0.001 0.003

Source of Data: Thai Customs Department

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 Popular Garment and Textiles in India and their
Fashion Trends in India

Indian Salwar Kameez

Fashion doesn't have any fixed shelf life. Mumbai, the hub
of fashion creates some innovations in salwar suit variety
almost everyday. Styles might change but one thing that will
never be out is this trendy comfortable outfit Indian woman
Salwar Kameez. It is interesting to discover beautiful salwar
kameez pattern. Available in innumerable range from Casual
Salwar Kameez to Churidar Salwar, Punjabi suit, Afghani
style, Pakistani style, Custom Salwar to hot and trendy Indo
western suits, designer kameez salwar for women is
demanded by women of all ethnicities and age groups.

Fashion designers follow blending concepts in terms of

designs and patterns using a great combination of silk or
cotton threads. Churidar salwar is a long tight fitting type, which develops various folds on the
lower calf. This is just the ideal type for slim and trim figure. For women with those extra inches,
we have custom suits or specially tailored suits. You can get more designs of Indian Salwar
Kamez on http://www.salwarkameezdesigns.com/

Indian Sarees
Every region of India has developed its own unique sari style, which differs in terms of fabric and
weaving style. The reservoir of sari is simply superb encompassing embroided sari, classy silk
sarees and special bridal wedding sari. The exclusive range of Indian Sari includes:

Bandhani - a classic style of Rajasthan and Gujarat. Bandhani is a

type of dyeing practiced mainly in the states of Rajasthan and
Gujarat, India. The term bandhani is derived from the Sanskrit word
banda ("to tie"). Bandhani is also known as Bandhej or Tie Dye or
Bandhni or Bandana etc. as per the regional pronunciation.
It is a handwork, which involves tying and dying of cloth. The sari is
tied and dyed in such a manner that it produces elaborate patterns and
designs on the fabric. Rajasthan is a city of beauty and variety.
Bandhani Material

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Kota Doria - It is a traditional style of Rajasthan. They are the
creations of small villages of Kota City. This style uses a
combination of threads to create fine designs where cotton lends
firmness and silk gives airy soft feel. Originally, such sarees were
called Masuria because they were woven in Mysore. The
weavers were subsequently brought to Kota by Rao Kishore
Singh who was a general in the Mughal army. The weavers were
brought to Kota in the late 17th and early 18th century and the
saris came to be known as 'Kota-Masuria'. Kota sarees are
popularly known as 'Masuria' in Kota and Kotadoria outside the
state. 'Doria' means thread. For more details on these sarees you
can log on to http://kotadoria.com/ Block Printed Kota Doria

Banarsi - It is the invention of Banaras City. Banarasi saris are considered one of the finest
saris in India, known for its gold and silver brocade, fine silk
and opulent embroidery, which makes them highly sought
after. These saris are made of finely woven silk and are
decorated with intricate design, and because of these
engravings, these saris are relatively heavy It is popular
among women and is widely appreciated an as exclusive silk
sari. Its designs exhibit Mughal patterns. Banarasi sari in
itself contains diverse styles like pure silk (katan), Benaras is
the other name for Silk Saris. You can get more details on
Banarasi sarees on http://www.banarasisaree.com/ . Pure Silk Banarsi Saree

Kanjeevaram silk saree - It is one of the finest and most popular

forms of silk in Tamilnadu. It uses a combination of colored threads
and also has lot of zari work. Its major attractions are the beautiful
tribal designs. Now focus is also on contemporary patterns. It has a
heavy gauge and is a long lasting style. The Image shown at the side is
of a kanjeevaram silk saree designed by the best craftsmen from
kanjivaram. The saree border comes with artwork made from zari
giving you the royal look and reflecting its exclusivity. The saree
comes with the matching blouse material. The Simplicity and elegance
will makes you feel above the rest. This collection is sensuous,
exciting and trendy.

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Chanderi sarees - It is a product of Madhya Pradesh. It is an extremely light cloth. Its
exclusiveness lies in its simplicity,
airy feel, and narrow borders and
decently designed. The drape, the
delicacy, the artistry and the sheer
majesty of the Chanderi Saree is a
secret passed down from generation
to generation. Echoing the grandeur
of a bygone era. Well protected in
the town of Chanderi with its
fortress like base of a hill sarees
craftsmanship defies the wrinkled
hands and deep set eyes of the
craftsman working with single
minded dedication. As you can see the cloth used is very light and thin.

Cotton printed sarees - the sheer varieties available in cotton sarees are just fabulous. It includes
batik work, bandhni style, block printing and hand made
drawings. These are printed in large metropolitan cities like
Bombay and Calcutta.

Bengali Cotton Saree

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 Garment and Textile Fashion Trend in India
Fashion has always been changing from time to time, earlier people were more traditional with
their clothing but know they are more interested in the Western culture, they are following the
Fashion from Europe, people in India who loved to wear traditional clothes are now becoming
more modern in their style. In the 50s, 60s and 70s, the Indian fashion scenario wasn't exactly
colorless. It was exciting, stylish and very graceful. There were no designers, models, star or
fashion design labels that the country could show off. The value of a
garment was judged by its style and fabric and not by who made it. It
was regarded as ever so chic and fashionable to approach any
unfamiliar tailor, who could make a garment for a few rupees,
providing the perfect fit, finish and style. The high society lady, who
wore it, was proud for getting a good bargain and for giving her name
to the end result.

In 60s, tight 'kurtas', 'churidars' and high coiffures were a trend

among ladies. It was an era full of naughtiness and celebration in arts
and music and cinema, manifested by liberation from restriction and
acceptance of new types of materials such as plastic film and coated
polyester fabric.

The 70s witnessed an increase in the export of traditional materials outside the country as well as
within. Hence, international fashion arrived in India much before the music culture with the bold
colors, flower prints and bell-bottoms.

It was in the early 80s when the first fashion stores opened in Mumbai. At that time garments were
retailed for a four-figure price tag. In the '80s people started following western culture it was the
era of self consciousness and American designers like Calvin Klein, these brand became famous.
With the evolution of designer stores in Mumbai, the elegant fashion design culture was a trend
among Indians along with their heavy price tags

In the 90's, the last decade, a move towards the drastic pairing down returned with ethnic wears.
With heavy cut throat competition and sound awareness of the client, the inevitable occurred. The
price tags, which had once reached at a peak, began their downside journey.

In the 90’s Indian Ethnic wears was in Trend

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In the 21st century, with new designers and models and some sensible designing; the fashion hype
accelerated its speed. Garments embellishment with bead work is
another area where there was a demand in the International and Indian
Market for Indian clothes. According to a survey, in recent times
Indian women have given up their traditional sari for western
wears like t-shirts, shorts, skirts, jeans etc, these are the latest
fashion trend as they feel more comfortable in skirts and trousers
instead of saris and salwar kameez. Even Indian men are moving
towards western styles and they now prefer to wear T-shirts,
Jackets, Jeans etc. Some of them still prefer the traditional Indian
Jacket as shown below.

Traditional Indian Jacket

The Clothing Manufacturers Association of India

The garment assoc The Clothing Manufacturers Association of India (CMAI) is the pioneer and
most representative Association of the Indian apparel industry for over four decades. It has a
membership base of over 20,000 companies, including Readymade Garment Manufacturers,
Exporters, Retailers and Ancillary Industry. With it‟s headquarter in Mumbai, CMAI also has
branches in New Delhi, Bangalore and Pune. The Association runs a well equipped Testing
Laboratory to test the Physical and Chemical characteristics of Yarn, Fabrics and Garments. The
services of the Laboratory are open to Members as well as Non-Members.

Taking initiative way back in 1982 to establish National Garment Fair & Regional Garment Fairs
to connect domestic garment manufacturers with retailers, distributors and agents across the
country is another major contribution of CMAI, CMAI is the only Indian Association that
represents the entire Indian Apparel Industry & Trade on prestigious international forums such as
International Apparel Federation headquartered in Netherlands and Asian Apparel Federation
headquartered in China.

Address – Head Office

902, Mahalaxmi Chambers,
22, Bhulabhai Desai Road,
Mumbai-400026
Tel: 91-22-24928245, 24945908
Fax: 91-22-24938547
EMail: cmai@vsnl.com
Website: www.cmai.in

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 Indian Garment Brand Names
Provogue
The Company was incorporated on November 11, 1997 as Acme Clothing Private Limited.
Provogue stands for fashion and this in itself makes it the leader instantly. Its designs are cutting
edge and radical, which epitomizes its mantra “Redefining Fashion”. The Company launched
the fashion brand ‘Provogue’ in March 1998 and within a short span of seven (7) years, it
has established a strong brand identity in the minds of the urban consumer. The Company‟s
philosophy of „creating trends‟ in fashion world. Website: http://www.provogue.net

Panneri
Panneri is a very well known organization in India that has made a mark in the ethnic ladies and
gents apparel industry. The Brand Name Panneri is also famous in every corner of the country. It
adorns you with its memorizing collection of exclusive and cultural fashion wear, bridal sarees,
salwar kameez and men‟s wear. Website: http://www.paaneri.com

Koutons & “Charlie Outlaw”

Koutons Retail India Ltd. is the leading retailer of readymade and fashion wear brand in the
country today.Today, better known as Koutons Retail India Ltd., it has two brands
"Koutons" & "Charlie Outlaw". Koutons had moved up the value chain from a garment
manufacturer to a retailer by launching its first own stores in 2002. Koutons today is a famous
Brand in India. Website: http://www.koutonsparivar.com

S Kumars
S.Kumars is the manufacturer of blended fabrics for work-wear & daily wear. With strong brand
equity and unique strengths, the brand has evolved to include fashionable blended suiting’s
in line with work wear & daily wear for the common man of today. Besides the superior look
and finish, the S Kumar brand spells quality, durability and a value-for-money.
Website: http://www.sknl.co.in

Belmonte
Belmonte offers you suiting in wool blends and jacketing fabrics in pure wools, tweeds, wool silk
and wool cotton blends. The brand also offers ready to wear garments thus offering a total
wardrobe solution to the globally aspiring Indian Youth. Its range of garments includes formal
shirts in checks, plains and stripes to casual relaxed evening and party wear. Belmonte also offers
the fashion conscious consumer a wide variety of choice. It is the only brand in the mid
premium segment that offers fabrics as well as garments under one roof.
Website: http://www.sknl.co.in

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 Garments and Costumes Trade Fairs in India
Fashion Industry Expo
Date: 18-DEC-09 to 20-DEC-09
Fashionexpo-2009 is the South India's premier exhibition for Fashion Apparel, Garment and Textile
industry. This is the largest platform where all the buyers and sellers can meet under one roof in Kochi.
Venue: Jawaharlal Nehru Stadium, Abad Plaza, Kochi, Kerala, India
Website: http://www.biztradeshows.com/trade-events/fashionexpo.html

Fashion Trends
Date: 15-JAN-10 to 17-JAN-10
Fashion Trends is a premier exhibition in India for textile, ready-made garments, cosmetics footwear and
jewelry. It is a great opportunity for exhibitors and visitors to exchange their fashion experiences and ideas. A
perfect platform for upcoming designers to showcase their products and innovative ideas.
Venue: St. Teresas College Ernakulam, Cochin, Kerala, India
Website: http://www.biztradeshows.com/trade-events/fashion-trends.html

India International Garment Fair

Date: 20-JAN-10 to 22-JAN-10
The India International Garment Fair, one of Asia's largest and most popular apparel and clothing trade
shows is going to be in New Delhi. A perfect amalgamation of fashion, design and quality, the 44th India
International Garment Fair is the ultimate destination for global fashion buffs and textile industry giants.
Venue: Pragati Maidan, New Delhi, Delhi, India
Website: http://www.biztradeshows.com/trade-events/india-garment-fair.html

Times Ethnic Fashion Village

Date: 25-NOV-10 to 28-NOV-10
Designed in a village theme setup & presented by THE TIMES OF INDIA, Times ethnic Fashion Village 2010 will
lure avid visitors to enjoy a new experience of shopping, owing to recreation of an Indian Village like appearance
to the event. Adding to the flair there will be extravaganzas on stage with ethnic dances & other shows which will
be the highlights of the event.
Venue: World Trade Centre Mumbai, Mumbai, Maharashtra, India
Website: http://www.biztradeshows.com/trade-events/times-ethnic-fashionvillage.html

For more details on Garment fashion Expo’s you can also log on to
http://www.biztradeshows.com/india/india-tradeshows.mp?industry=apparel-fashion

Ashwyn Fernandes
Thai Trade Center, Mumbai

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