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nation
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Immense innovation possibilities in the mass market
Not just about doing ‘different’ things, but doing things differently!
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What do Indian
innovators have
to offer?
4
Innovating
Legacy Mind-sets
5
Innovating to take
on giants
6
Innovating for
underserved
market
7
Innovating to create
breakthrough products
and not just services
8
Strategy sustenance
9
Essential
Principles for a
viable product!
10
Who is going to
use your product?
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How are they
going to use it?
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Why are they
going to use it?
13
Opportunities for
the future
14
Who: BOP & Rural segments
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Why: biggest victim of the current system; more than
willing to pay for your service to improve quality of life
16
What: Services from SME, MNC's and government
sectors
17
'Max It!' 'Maxing it' really means going for the
maximum whether it is currently possible or
not
THANK
YOU
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