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S AMANTHA G ILBERT

Salt Lake City, UT | (803) 760-5245


linkedin.com/in/samanthazmg samanthazmg@gmail.com

GLOBAL COMMUNICATIONS SPECIALIST


Public Relations | Event Management | Strategic Campaigns
Strategic thinker with expertise across various public relations, marketing and event management functions. Highly
skilled in collaborating with various members of the organization to achieve key organizational objectives.
Instrumental in analyzing practices to improve and enhance productivity while constructing and maintaining
mutually beneficial relationships. Grounded in complete transparency and ultimate ethical practices, an extremely
qualified addition to any organization. Proficient in Microsoft Office, Adobe Photoshop and Adobe InDesign.
Proficient in Spanish speaking, reading and writing.
Media Relations Trade Show Coordination Brand Recognition
Conflict Resolution Competitive Intelligence Content Writing
Strategic Planning & Analysis Social Media Campaigns Press Releases
Industry Networking Events Management Strategic Advertising

PROFESSIONAL EXPERIENCE

ONYX GRAPHICS, Salt Lake City, UT 2015 Present


Global Communications Specialist
Establish and build key media relationships, improving brand placement and recognition within industry.
Complete annual media planning and advertising buys for the Americas and EMEA regions.
Compose, distribute and monitor success of press releases and media advisories, internationally
Manage all aspects of annual trade shows including graphic designs for booth, travel arrangements, show
services and budget management, for increased booth attendance.
Communicate with resellers through monthly newsletters and drive revenue through quarterly email blasts
to current and potential end-users.
Ensure consistent and appealing corporate style and branding standards are met on all internal and external
sales and promotional items.
Maintain strategic campaigns for social media, increasing following across LinkedIn, Facebook and Twitter
by approximately 20%.

GOODMAN MEDIA INTERNATIONAL, New York, NY April July 2014


Public Relations Associate Intern
Researched and generated media lists for clients including: Readers Digest, Intermountain Healthcare, Pratt
Institute, Harlem Stage and Grand Central Terminal.
Liaised with key media and built critical relationships to secure coverage for various clients in prominent
media outlets, including US Weekly.
Drafted pitches, created press kits, tracked press coverage and made follow-up calls for seven accounts.

MUSEUM OF PEOPLES AND CULTURES, Provo, UT 2013 2014


Promotions and Marketing Manager
Crafted and distributed all press releases and official statements within museum and liaised with all media
personnel for successful news coverage.
Analyzed and strategized social media campaigns to increase Facebook following by 25% and Instagram
following by 50%.
Created and assisted with various special events throughout the museum to increase attendance by 20%.
Implemented brand awareness strategies and tactics to further promote museum culture on the University
campus.
S AMANTHA G ILBERT
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DARK ENERGY TECH, Provo, UT 2013 2014


Marketing Specialist
Designed and carried out strategic Social Media campaign for Consumer Electronic Show (CES) leading up
to, during and post event.
Pitched media and over 50 prospective buyers, distributors, and venture capitalists to create brand
awareness and build key relationships for investment growth.
Engaged with CES attendees and facilitated 3 daily unit giveaways to promote critical brand awareness.
Researched tech champions and brand champions for CES presence.
Sampled Dark Energys reservoir to more than 1,200 consumers, distributors and journalists, which
generated more than $3,500 in direct sales.

SUNDANCE MOUNTAIN RESORT, Sundance, UT May August 2013


Public Relations / Marketing Intern
Expertly wrote and distributed various press releases and helped manage special events held at resort.
Conceptualized and deployed monthly newsletter to 40,000+ customers, enhancing brand awareness and
communicating key organizational information.
Analyzed and strategized social media campaigns to increase Twitter following by 15% and Instagram
following by 50%.

EDUCATION & CREDENTIALS

Bachelor of Arts in Communications Public Relations, Brigham Young University, Provo, UT, 2014
Adobe Photoshop | Adobe InDesign | Salesforce | Hootsuite | WordPress
Proficient in Spanish