Académique Documents
Professionnel Documents
Culture Documents
Brand styleguide
OCtober 2015
Contents
Introduction 3
The logo 4
Colour palette 5
Clear space 6
minimum size 7
incorrect usage 8
contact 9
introduction
Founded in New South Wales, Australia in 2014, our vision at Active Sole is to create more than just
sneakers.
Built by sneaker enthusiasts, each shoe is handcrafted in our workshop for the consumer. With the option to
extensively customise every model to perfection, our brand is committed towards providing the optimal ride
whether that be for a late night run or a midday stroll.
We understand the importance of comfort and stability but we also understand the significance of the look
and feel of a shoe. We believe in empowering the consumer and giving them the opportunity to decide the
build of the shoes features; stability, cushioning, comfort and responsiveness are all considered factors.
This all relates back to our vision to create the experience of sneakers for a wider audience; to educate
consumers on the workings of each shoe and to spread the concept of our brand in the process. Our team
is driven by the principles of familiarity, simplicity and reliability; we strive to share this with the world and
have it resonate in the identity of the brand.
The logo
#ED0029
C:
M:
Y:
K:
0
98
81
0
#1C1C1B
H:
S:
B:
350
100
93
R:
G:
B:
colour palette
237
0
41
C:
M:
Y:
K:
0
0
0
100
#F2F2F2
H:
S:
B:
59
3
10
R:
G:
B:
28
28
27
C:
M:
Y:
K:
6
4
5
0
H:
S:
B:
59
0
94
R:
G:
B:
242
242
242
standard lock-up
Alternate lock-up
clear space
The brands logo has a defined area of clear space designed to
maximise visual impact and reduce clutter. The darkened grey area
around the type above marked with an x signifies the minimum
clear space where no other graphical details can impede; it must
always be present when using the logo.
The minimum clear space area can be calculated for any size by
measuring out one quarter of the cap height.
7
minimum size
In order for the logo to be reasonably legible at all
times, there is a recommended minimum size.
10mm
15mm
Incorrect Usage
contact
Any use of the Active Sole branding must first
be approved by the companys design team.
Geoffrey Wu
geoffreywu@activesolefootwear.com.au