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What is Management?
Management—process of achieving
organizational objectives through
people and other resources.
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The Management Hierarchy
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Skills Needed for Managerial
Success
Technical skills
Human skills
Conceptual skills
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Planning
Organizing
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Directing
Controlling
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Setting a Vision and Ethical
Standards
for the Firm
Vision—perception of marketplace needs
and methods an organization can use
to satisfy them
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Strategic Planning
Tactical Planning
Operational Planning
Contingency Planning
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