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1.

Business strategy:
a. A best cost provider strategy

b. The founder is skilled at development and at selling. The


company excels at marketing. The products are impressive to see, and
are rated well.
c. 80/20
i. The products are impressive 60%
ii. The products are rated well 20%
iii. The founder is skilled 20%

2. SWOT
Strengths
1.
(50%)
2.
(25%)
3.
4.
(10%)

Good Product
High market value
Skilled CEO (15%)
Large growth

Weaknesses
1. Non-diverse customers
(40%)
2. Non-diverse workforce
(40%)
3. Inexperienced (20%)

Opportunities
1. Large share growth
(50%)
2. Demand is growing
(30%)
3. Plans to move
internationally (20%)

Threats
1.
(40%)
2.
(30%)
3.
(20%)
4.
(10%)

Few available regions


No international presence
Growth/training costs high
More capital is needed

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