Assignment Brief

Channel 4 Project
OCR Level 2 Cambridge Technical in Media
Unit 1: Introducing Media Products and Audiences

LEARNER NAME:

ASSIGNMENT DEADLINE: Friday 8th January

INTERIM DEADLINES
UNIT 1 P1
UNIT 1 P2
UNIT 1 P3
UNIT 1 P4
UNIT 1 P5

Friday 27th November 2015

Friday 4th December 2015
Friday 11th December 2015
Thursday 16th December 2015
Friday 8th January 2016

OCR Level 3 Cambridge Technical in Media

Scenario
Company introductory website for Channel 4 and E4
You work for E4 in their publicity department. You have been asked to put together an information
website to introduce the channel and its products.
You will research the company and investigate its ownership, structure, products, target audiences
and the organisations that regulate the company.
You will be required to produce a website with linked pages. You can use the free website builder
wix.com to do this. You must ensure that your website is private.

Tasks
Unit 1 P1: Explore a Media Institution
Your task is to:
Find out about Channel 4 and E4. You will create 3 linked web pages, with text and images,
entitled Ownership, Products, Competitors
Your evidence will be:

P1a A webpage titled Ownership. Your page should include information on the parent
company Channel 4, the history of Channel 4. Channels owned by Channel 4. The way
Channel 4 and E4 is funded. Public Service Broadcasting. Freeview.

P1b - A webpage entitled Products. You should outline the types of programmes Channel
4 and E4 show. These should be grouped under the appropriate genre. You will also need
to research the commercial and channel advertisements shown.

P1c - A webpage entitled Competitors. You will need to research the other freeview
channels and look at the advantages and disadvantages Channel 4 have over their
competitors.

Unit 1 P2: Explore a Media Product produced by the Institution

Your task is to:
Analyse the E4 programme The Big Bang Theory. Using examples from the programme
Your evidence will be:

OCR Level 3 Cambridge Technical in Media

A webpage entitled The Big Bang Theory which contains the following information:

P2a purpose
o

P2b genre
o

Identify the genre of the programme. Give examples of other programmes in this
genre

P2c + d content & meaning

o

You will explain what the purpose the programme is i.e. the educate, inform,
entertain etc.

Analyse one episode of The Big Bang Theory. You will need to comment on the
denotation and connotation of the following:

Narrative structure

Camera shots, angles, movement

Sound soundtrack, dialogue, diegetic, non-diegetic sound

Editing pace, transitions, sequence

Mise en scene costumes, lighting, acting, make-up and hair, setting

P2e production process

o

Pre-production process script development, storyboarding, filming

Post-production process editing, special effects

For M1 you should also:

Use correct terminology

Demonstrate a good understanding of the genre situation comedy and support it with
examples from the programme

For D1 you should also:

Show a thorough understanding of the relationship between purpose, content and meaning.

Unit 1 P3: Investigate the Target Audience for The Big Bang
Theory
Your task is to:
Investigate the target audience for The Big Bang Theory.
Your evidence will be:

P3 A webpage entitled The Big Bang Theory Target Audience which contains the following
information:
o

P3a gender

P3b age

OCR Level 3 Cambridge Technical in Media

P3c lifestyle

P3d spending power

For M2 you should also:

Demonstrate a good understanding of the relationship between the target audience and
The Big Bang Theory
o

You will need to demonstrate how E4 uses its brand identity and programming to
reach its target audience.

Unit 1 P4: Explore how The Big Bang Theory reaches its intended
audience
Your task is to:
Investigate how The Big Bang Theory is distributed and advertised.
Your evidence will be:
A webpage entitled Promoting and Distributing The Big Bang Theory

P4a distribution channels

o

Look at the way audiences can view The Big Bang Theory. You will investigate its
programming schedule, channels, download and streaming possibilities.

P4b advertising
o

Investigate the way The Big Bang Theory is advertised. Look at the following:

Television advertisements

Websites

Printed advertising material billboards, posters

Cross media promotions, merchandise

Unit 1 P5: Understand Ethical, Legal and Regulatory issues

Your task is to:
Investigate The Big Bang Theory explaining its effect on the audience, the representation of
characters and places and the regulatory bodies that affect E4.
Your evidence will be:

P5a + b a webpage entitled Representation in The Big Bang Theory

o

P5a include information on the influence of television programmes on individual

viewers. You will include information on audience theory (active and passive
audiences_

OCR Level 3 Cambridge Technical in Media

P5b you will analyse one episode of The Big Bang Theory and explain how it uses
stereotypes of people (individuals and groups) and places.

P5c a webpage entitled Legal Considerations

o

You will investigate copyright and performing rights and explain how it affects The
Big Bang Theory.

You will look at Ofcom, the organisation that regulates television, and explain how it
affects the channel and the programme.

For M3 you will also:

Give at least one example of how a relevant regulatory body affects The Big Bang
Theory

Assignment Brief: Learner Checklist

OCR Level 3 Cambridge Technical in Media
Unit 51 UK Music Studies

LEARNER NAME:
PASS TASKS ALL TASKS MUST BE COMPLETED
LO

Evidence

P1a

Webpage Channel 4 Ownership

P1b

Webpage Channel 4 Products

Completed

Passed

OCR Level 3 Cambridge Technical in Media

P1c

Webpage - Competitors

P2

Webpage - The Big Bang Theory

P2a

purpose

P2b

genre

P2c + d

Episode analysis

P2e

Pre-production process

P2e

Post-production process

P3

Webpage The Big Bang Theory Target Audience

P3a

Gender

P3b

age

P3c

lifestyle

P3d

Spending power

P4

Webpage Promoting and Distributing The Big Bang Theory

P4a

Distribution channels

P4b

Advertising

P5a + b

Representation in The Big Bang Theory

P5a

Audience theory

P5b

Representation

P5c

Regulation

MERIT AND DISTINCTION TASKS

P2/M1

Comment supported with examples from the programme

OCR Level 3 Cambridge Technical in Media

P3/M2

Demonstrate how E4 uses brand identity and programming to reach its

target audience

P5/M3

Give at least one example of how a relevant regulatory body affects The
Big Bang Theory

P2/D1

Show a thorough understanding of the relationship between purpose,

content and meaning