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Plant Your Roots

Presented by: Revolution PR


Joe Byrne, Alex Erlandson, Julia Lange,
Raquel Ugalde, Brock Zimmermann

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REVOLUTION

Revolution PR
1010 S. University St.
Normal, IL, 61761
TEL 309 331 3924
FAX 708 420 2403

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November 17, 2015


Mr. Tom McGunnigal & Mrs. Julia Yaklich
Admissions & Athletic Director, Development Director
St. Bede Academy
24 W. US Hwy 6
Peru, IL 61354
Dear Mr. McGunnigal and Mrs. Yaklich:
We are honored that you show interest in our agency to help strengthen your organization. We hope you
consider implementing our campaign.We created a series of objectives to help your organization reach its
goals. Our campaign focuses tremendously on alumni relations. With this campaign, we aspire to achieve three
main goals: Maximize alumni engagement, update social media accounts such as Facebook and create alumni
association awareness to current students to establish a foundation for future engagement.
At Revolution PR, we like to build strong long-term relationships with our clients. We do this by showing our
dedication to the PR profession all the while maintaining a selfless loyalty to our clients. We look forward to
building such a relationship with St. Bede Academy.
We look forward to working with your organization, and if you have any further questions, please contact us at
RevolutionPR.com or at (309) 331-3924. We will contact you to schedule a meeting to discuss our campaign
and the next steps for its implementation.
Sincerely,

Joe Byrne

Alex Erlandson

Julia Lange

Raquel Ugalde

Brock Zimmermann

TABLE OF CONTENTS
Executive Summary...............................................................................................4
Situation analysis..................................................................................................5
Key message platforms............................................................................................5
Possible publics....................................................................................................5
Primary Research.................................................................................................6

Secondary Research...............................................................................................8

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SWOT analysis.....................................................................................................9
Goals, Objectives, Strategies, Tactics..........................................................................11
Budget...........................................................................................................15
Timeline.........................................................................................................16

Appendix A......................................................................................................20
Appendix B .....................................................................................................21

Appendix C......................................................................................................22

Appendix D......................................................................................................23
Appendix E......................................................................................................24
Appendix F......................................................................................................25

Appendix G......................................................................................................26
Appendix H......................................................................................................27

Revolution PR team.............................................................................................28

Executive Summary
St. Bede Academy is a private, four-year, Catholic college-preparatory high school that has touched and
transformed the lives of thousands of students since 1890. Located in Peru, Ill., St. Bede is home to over 300
students and staff and has an overwhelming sense of school pride and community support that can help this
institution grow.
Despite the fact that St. Bede creates a foundation for students to always
remember St. Bede; the institution believes that alumni engagement from students who graduated from the
1980s onward could have more of a social and financial presence.
Revolution Public Relations has worked diligently to develop a solution to St. Bede alumni engagement
problem through proposed campaign solutions. This campaign targets not only the alumni who are lacking a
presence with St. Bede, but the students who are soon-to-be St. Bede alumni as well.
Revolution Public Relations believes that the following objectives will guide St. Bede to achieve their goals:



Increase alumni attendance at school sponsored events by 30% by May 2016.


Increase alumni monetary donations by 25% by the end of June 2016.
Increase Facebook traffic with active alumni on social media by 30% by December 2016.
Achieve 100% positive prospective alumni awareness to current seniors by May 2016.

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With a generous budget of $10,000, the success of this campaign is measurable and fits well within the means of
St. Bede. We are extremely confident that St. Bede can implement this campaign and in return, gain the results
that they are hoping for regarding alumni engagement.
By teaming up with Revolution PR, St. Bede will have an overwhelming alumni presence spanning from the
first graduating class to the class of 2016. St. Bede will be present on all necessary social media platforms in
order to increase alumni interaction for years to come.
We thank you for your time and look forward to assisting this fine institution.

Situation Analysis

St. Bede Academy faces several challenges as well as opportunities to reach its alumni. This section will go the
various levels of competition, and providing analysis of its strengths, weaknesses, opportunities, and threats for
the future success of the institution.
Founded in 1890, St. Bede Academy creates a foundation for students to always remember St. Bede. Over the
years, St. Bede attempted to increase involvement with the alumni from the 1980s and on. In order to maintain
general engagement with current and future alumni, St. Bede needs to encourage alumni involvement by event
involvement and social media interaction. Based on the lack of alumni engagement, Revolution PR is dedicated
to not only maintain alumni engagement but to maximize alumni engagement.

Key Message Platform


After much thought and consideration, Revolution PR constructed the following key messages for St. Bede
Academy. With these messages, we designed specific objectives, strategies and tactics to adhere to our plan.
In order to directly create solutions, these key messages create an introduction to acknowledge the various
problems and struggles of St. Bede Academy:

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St. Bede Academy instills important values to their current students throughout their entire time spent at the
institution.
St. Bede Academy possesses an established position of credibility within their community.
St. Bede Academy maintains strong connections with alumni. In retrospect, many alumni come to visit for a
variety of St. Bede Academy events and make generous donations to the institution.
The goals listed below correlate with the hopeful achievements Revolution PR hopes to meet through this
campaign. The selected objectives and strategies will allow us to fully meet and complete our goals. Objectives
are the main things that we hope the organization will achieve in a measurable amount of time. Strategies define
and organize the types of steps taken to accomplish a desired goal. Tactics are specific forms of discourse that
are used to fit within the strategies and achieve objectives. Each tactic is measured by either outputs, outcomes,
outtakes, or outgrowths. Tactics measured by outcomes are the most important and reflect on the overall
changes that we accomplished during the campaign. Tactics measured by outtakes are the audience participation
that we receive from social media posts and engagement.
With this campaign, we aspire to achieve three main goals: Maximize alumni engagement, update social media
accounts like Facebook to increase school to alumni interaction and alumni to alumni interaction, and to achieve
alumni awareness to current students to establish a foundation for future alumni engagement.

Possible Publics
The possible publics for this campaign include all current St. Bede Academy students as well as all current
alumni. It is primarily focusing on alumni that graduated from the 1980s to present. All current students are
considered publics because they are the eventual alumni that this campaign will encourage to stay involved after
they graduate.
Alumni in the densely populated alumni areas
Ages 18-54 (Generation X & Millennials)
Desire to be involved in St. Bede community

Primary Research
After analyzing donation rates by each graduation year, Revolution PR found that the graduation classes
of the 1940s and 1960s are the most engaged (in reference to donations). The graduating classes of 1941,
1961 and 1991 had donations from 100% of alumni in 2013-2014.
Percentages of alumni donations from other decades:
2000s
1990s

1938-49 45%
1950s
39%
1960s
40%
1970s
23%
1980s
13%
1990s
17%
2000s
4%

1980s
1970s
1960s
1950s

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1938-1949
0%

10%

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20%

30%

40%

50%

St. bede Facebook page has 1,411 likes and 1,079 visits on Facebook
St. Bede has been successful in the use of informal alumni groups and hosting class reunions. It also
consistently uses radio advertisements to spread messages of school events, as well as sending out the Whats
Bruin? newsletter.
How does St. Bede with current students and recent alumni?
Current students are engaged with St. Bede with its student ambassador club, multiple sport teams and extracurricular clubs which includes 97% rate of student involvement. With recent alumni, St. Bede sends a monthly
newsletter informing them of the months activities.
How has the content in alumni materials sent out differed over the years?
Content-analysis of previous alumni materials and comparison to current alumni materials
St. Bede prides itself on the direct mail of materials to its alumni. It provides updates on class reunions, and
offers particular sentimental value to those who donate their time or money. These include postcards, photos,
magnets with a picture of campus, and pictures of class reunions to members who couldnt attend.
There are currently only 29 St. Bede graduates from 2000-2014 who are on the alumni contact connect page
on its website. Other decades have 100+ members on the alumni contact list. Based on St. Bedes alumni map,
most alumni are based in Illinois and surrounding states in the Midwest.
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Where do recent alumni currently reside?


There are currently only 29 St. Bede graduates from 2000-2014 who are on the alumni contact connect page on
its website. Other decades have 100+ members on the alumni contact list. Most alumni are based in Illinois and
surrounding states in the Midwest, with some additional largely populated states.

State

Number of alumni

Illinois
2776
Wisconsin 98
Florida 94
California 85
Indiana
84
Texas 72

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Secondary Research

Generation X (people born in 1965-1980)


As described from Journalism.org, desire a chance to learn, explore and make a contribution to matters and
organizations they care about. They focus their efforts and want to save the neighborhood, not the world. They
were raised in the transition phase of written based knowledge to digital knowledge archives; most remember
being in school without computers and then after the introduction of computers in middle school or high school.
This generation has an entrepreneurial spirit and is also very individualistic. Gen Xers, who bridge the age gap
between Millennials (ages 18-33 at the time of the 2014 survey) and Baby Boomers (ages 50-68), also bridge
the gap between these news sources. Roughly half (51%) of online Gen Xers get political and government news
on Facebook in a given week and about half (46%) do so on local TV. (Journalism.org)
As a whole, 71% of American adults use Facebook, a proportion that went unchanged from August 2013.
Facebook users also have a wide variety of friends on the network:
93% of Facebook users say they are Facebook friends with family members other than parents or children
91% say they are Facebook friends with current friends
87% say they are connected to friends from the past, such as high school or college classmates
28% of adult internet users/23% of entire adult population
Some 28% of online adults are LinkedIn users, up from 22% in August 2013. The site continues to be
particularly popular among college graduates, those in higher-income households and the employed (although
the increase in usage by those who are not employed to 21% from 12% in 2013 is notable). College graduates
continue to dominate use of the site. Fully 50% use LinkedIn, a 12-point increase since last year. It is the only
platform where those ages 30-64 are more likely to be users than those ages 18-29.
These people enjoy adventure, whether it is long distance or close to where they live. They enjoy traveling
and make up their own arrangements as to how they get to and from destination A and B. Their passion for
adventure should encourage their willingness to return to their High School.
Prefer to be contacted mainly through email or through their social media
accounts. These platforms play a huge role in millennials every day lives and this
is the easiest form of communication for them. According to the American Press
Institute (2015), 88% of Millenials get news from Facebook, 83% from YouTube
and 50% from Instagram.
We would segment our publics geographically by focusing on the alumni
residing in the closest states with the highest amount of alumni residents; Illinois, Wisconsin, Indiana and
Missouri (Midwest publics/millenials). We would narrow our demographic to alumni aged 18-49 who still keep
a close eye on social media to stay in touch with current events.
Gen Xers, who bridge the age gap between Millennials (ages 18-33 at the time of the 2014 survey) and Baby
Boomers (ages 50-68), also bridge the gap between these news sources. Roughly half (51%) of online Gen
Xers get political and government news on Facebook in a given week and about half (46%) do so on local TV.
(Journalism.org)

SWOT Analysis

After analyzing St. Bede Academy alumni engagement difficulties, Revolution PR created a SWOT analysis. A
SWOT analysis allows us to specifically determine, organize and analyze the strengths, weaknesses, opportunities
and threats of St. Bede Academy.

Aspects
Strengths

Implications

Possible Actions

Continue efforts to raise


Allows St. Bede to
percentage of students
maintain their reputation
going onto secondary
of being a solid choice
education by increasing
when looking for
awareness of its
prospective students
importance.
Variety of events for
Helps strengthen the
Continue to work toward
alumni throughout the
relationships between St.
getting as many alumni
school year
Bede and their alumni
to attend the events as
possible
High % of students
going onto secondary
education

Strong community
involvement and
support

Strengthens relationship Continue to be an open


between St. Bede and any
campus and expand
prospective students
on opportunities to get
community involved with
St. Bede

Expand budget to allow


As non-profit,
for improvements both
alumni support and
externally and internally
donations allow for
more opportunities for
improvements at St. Bede
Lack of alumni
St. Bede solid alumni
Accurately update alumni
involvement from 1980s
reputation could be lost
records
and on
Budget cuts
Implement programs
to strengthen alumni
involvement
Work with current seniors/
soon-to-be alumni on
importance of alumni
involvement
Strong support from
older alumni

Weaknesses

Weaknesses
(continued)

Minimal to no social
media presence

Decreases awareness about


St. Bede: news or possible
events to the community,

students, and alumni

Have a clearly defined role


and position for social
media
Expand to all appropriate
social media platforms

Poor utilization of
Alumni may be hesitant to Simplify website, easy to
website for students and
access and understand
donate
alumni
Create alumni donation
Students will fail to
portal
utilize website because of
uncertainty
Poor physical condition Less likely to appeal to
prospective students
of buildings/facilities
compared to the newer
surrounding Public
Schools

Opportunities

Offer from individual


to update website at a
reduced cost

Alumni strength on
St. Bede events and
upcoming events

Threats

Update facilities
Explain how buildings are
full of history

Utilize offer

Keeps St. Bede up to date
Easier access for students
and alumni
Promotes alumni donations
Increases alumni
awareness
Maintains relationship
between school and
alumni

Make a list of what St.


Bede wants on their
website, what they
like, what they want to
change, etc.

Keep alumni updated


Implement a quarterly
alumni newsletter

High cost of facility


Budget can decrease
Stress the importance of
updates physically and Fall behind in technology
donations
internally
Competing
Prospective students may Advocate the values of
surrounding public
choose to attend another
St. Bede, personalization,
schools
school
and quality of the school
to prospective students
through social media,
campus tours, and
transparency with the
community and public

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Goals, Objectives, Strategies, Tactics


Goals are the broad outcomes desired St. Bede that addresses a specific problem. Objectives are how St.
Bede will reach the goal in specific, measurable steps, and within a defined amount of time. Strategies are the
approaches taken to achieve the objective using different applicable methods. Tactics are the actual and specific
tools used within the strategies to achieve objectives.

Goals:

1. To maximize alumni engagement, including monetary and gift donations, with the graduating classes 1980s
to the 2000s from St. Bede Academy.
2. To update St. Bede social media accounts, such as Facebook to increase school to alumni interaction, as well
as alumni to alumni interaction.
3. To achieve alumni association awareness to current student to establish a foundation for future alumni
engagement.

Goal 1: To maximize alumni engagement, including monetary and gift donations, with graduating classes
from St. Bede Academy.

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Objective 1: Increase local alumni from graduates from the 1980s graduating class to the 2000s attendance at
school-sponsored events by 30% by May 2016.





Engagement Strategy

Tactic 1.1.1: Creating an alumni pass including graduation year in order to attend school sponsored
events i.e. sporting events, plays, and concerts for free. (See appendix C)
Evaluation: At each alumni booth, ask each alumni to show their alumni pass or encourage their efforts
to buy an alumni pass if they do not already know about it.


Tactic 1.1.2: Send out a digital alumni newsletter via email including a calendar with every school

sponsored event. (See appendix H)
Evaluation: Keep track of amount of times the link is clicked that leads to the digital alumni newsletter,

as well as the amount of shares and email forwards.



Tactic 1.1.3: Move a more up-to-date calendar with all school sponsored events onto the homepage of
school website. Also create Facebook events to monitor who has R.S.V.P.ed. (See appendix G)
Evaluation: Keep track of web traffic on main web page to see how often alumni are checking the
calendar/school website.

Tactic 1.1.4: Reach out to an alumni from each graduating class from the 1980s to 2015 to be involved
as a St. Bede Academy liaison, offering them free passes to each school sponsored event and with each
referral that alumni would be given a free Alumni Association t-shirt.
Evaluation: Consistently keep in contact with the designated alumni liaison, asking for monthly updates
to their success of alumni interaction with their graduating class.

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Objective 2 (behavioral): Increase alumni monetary donations by 25% by the end of June 2016.
Make a chart profiling each donation by month and organizing by graduating class.
Strategy A: Engagement strategy
Tactic 1.2.1: Include opportunities for donations in monthly digital newsletter.
Access the amount of times alumni have engaged through the digital newsletter and how many donations have
been made through the digital newsletter. (Outtake)
Tactic 1.2.2: In monthly digital newsletters, newsletters will include options on donating opportunities
including the choice of where their donations will go. Whether their donations will go to the library or the
athletics department, they will understand and have the choice to which projects they will donate.
Record how the donations are segmented into which categories, which departments a lot of alumni appeal to.
(See appendix H)
Tactic 1.2.3: Hold a year long split the pot donation for local alumni, reveal winner at homecoming. (Sell
tickets at all events and school related activities)
Count how many tickets are sold.

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Goal 2: Update St. Bede social media accounts like Facebook to increase school to alumni interaction, as well
as alumni to alumni interaction.

Evaluation: Document the increase in monthly intervals with interaction within social media accounts

post social media account makeover

Objective 1: Increase Facebook traffic with social media active alumni by 30% by December 2016.

Social media strategy

Tactic 2.1.1: Update Facebook contact information.


Evaluation: Utilize Facebook analytics to measure program by comparing the increase in Facebook
interaction and social media impressions.

Tactic 2.1.2: Share photos and weekly posts about St. Bede to engage alumni to share the posts.
Evaluation: Utilize Facebook analytics for Facebook analytics measurement program by comparing the
increase in Facebook interaction and social media impressions. (See appendix A)

Tactic 2.1.3: Approach current alumni in our desired demographic who currently like St. Bede on
Facebook to invite other alumni who have not yet been exposed to our page. We will encourage photo
uploads from when they were at St. Bede, tagging St. Bede Facebook page as well as their friends.
Evaluation: Utilize Facebook analytics to document which new accounts interacted with
the Facebook page.

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Tactic 2.1.4: Post the graduating class photo, encourage alumni to submit photos of themselves, recreate

a then and now class photo. (See Appendix A)
Evaluation: Record the amount of photo submissions.

Tactic 2.1.5: Post of the Week on social media featuring Brother George to encourage social media

engagement between alumni.
Evaluation: Record the amount of interactions such as comments, likes and shares the post may receive.
Tactic 2.1.6: Hold a competition between the graduating classes to sign up for the Alumni Association
and post the competition on Facebook to share with other alumni. Each member of the winning
graduating class will receive a basket filled with St. Bede gear, as well as passes for school events.
(See appendix D)
Facebook Post: Are you ready to show your competitive spirit and class pride? Register for the
Alumni Association for St. Bede! Below are the classes with at least one alum registered for the Alumni
Association: (INCLUDE YEARS HERE AFTER RESEARCH)
Keep track of the registered alumni in each graduating class, determining which of the following
graduating classes are actually engaging.

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Goal 3: To create Alumni Association awareness to current students to establish a foundation for future alumni
engagement. Before they graduate, ask seniors how comfortable they are with their knowledge toward alumni
engagement.

Objective 1 (attitudinal or behavioral): Achieve 100% positive prospective alumni awareness to


current seniors by May 2016.

Engagement strategy


Tactic 3.1.1: Host a career day in the fall semester, as well as the spring semester, to invite various

alumni to speak about their experience at St. Bede and to talk about their current careers and lives.
Evaluation: Analyzing the effectiveness between alumni to student engagement by surveying alumni

and current students, asking if they liked the career day.

Tactic 3.1.2: Current student ambassadors receive a resume booster for maintaining and updating

alumni contact information throughout the year.
Evaluation: Analyzing the effectiveness of alumni graduating class and their interaction with student
liaison.

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Tactic 3.1.3: Senior class video with the theme of Why We Love St. Bede; video features seniors

during their senior homecoming week and various senior events, answering questions such as Whats

your favorite thing about St. Bede? Will you come back to St. Bede? (See appendix F)
Evaluation: Before they graduate, ask seniors how comfortable they are in their knowledge toward

alumni engagement.

Tactic 3.1.4: Assign two liaisons from this current graduating class of 2016 and future classes to be in

charge of alumni relations within their class, keeping in touch with classmates in order to establish and

maintain ties with St. Bede.
Evaluation: Analyzing the effectiveness of alumni graduating class and their interaction with student
liaison.

Tactic 3.1.5: Every graduating class, starting with the graduating class of 2016, will be given the


opportunity to participate in an optional class project; an alumni time capsule. They will decide on when

to open the time capsule, and they may put anything they want to in the time capsule, as long

as it is labeled with their name. At this event information on the alumni association will be given as well

as providing opportunities for registration. This will help improve students knowledge of the importance

of staying connected to St. Bede post graduation. The class gift will include a tree from a local nursery, a

plaque with the class year, and the gifts buried in a time capsule. Planting a tree will encourage alumni

to come back and visit campus, as well as making it more beautiful. (See appendix B)
Evaluation: Before they graduate, ask seniors how comfortable they are in their knowledge

toward alumni engagement.

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Budget

Revolution PR and St. Bede Academy Budget (Overall) ~ 2015/16

Expenses

Hours

Cost

Notes

Alumni passes

25

$250

Hours include working the booth

Alumni liason contact

12

Cost

Hours are for one contact per month

Media relations

24

Invite media, and record school events

Record donations

40

Virtual chart, graph or dry erase board

Split the pot fundraiser

10

Increase alumni attendance

Increase monetary donations


TBD

Half of the money raised is donated

Increase social media traffic


Update contact information

Update as needed

Post weekly to engage alumni

50

More posts = more engagement

Social media analytics

15

Monitor social media activity

30

Alumni assoc. swag pack

$928

See B

Career day

35

$1,250

See C

We are St. Bede video

10

$1,000 Estimate for 30 second professional video

Time capsule & senior gift

10

$715

268

$5,183

$1,040

Boosted posts see A


Monitors peridocially through year

Alumni assoc. awareness

See D

A - Boosted posts on Facebook range in price per post, but Revolution PR suggests the $10 post which lasts for
seven days and has an estimated reach of 960-2,500 people among people who like the St. Bede page and their
friends. The budget is allocated for two boosted monthly posts.
B - Swag pack includes 75 of the following items: water bottle priced at $263, an alumni association T-shirt
priced at $562, and an alumni wristband priced at $103. See page 22 for more details.
C - Career day accounts for the printing pieces required for flyers and pamplets, direct mail invitation pieces,
possible transportation costs and catering.
D - Includes cost for physical time capsule priced at $200, planting a tree priced at $400, and a class plaque
priced at $115. See page 20 for more details.

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Strategy
Invite
B - Media
media to
Relations big school
Tactic 1 - invite
events
local radio and
a month in
newspapers
for big school advance
events

Tactic 4 Contact
Contact
alumni
alumni
between 1980s
and 2015 for
liason position

Tactic
3 - update
calendars on
website

Tactic 2 Send out


digital alumni newsletter
and calendar

Create alumni
pass for
school events

Take initial
attendance
numbers
from
previous
events
Strategy A - Create
Engagement physical
- Tactic 1pass

Obj. 1 - increase
alumni
association
attendance at
school events
30% by May
2016

Goal 1:
Maximize
alumni
engagement
includinggifts
and monetary
donations

Analyze
website
traffic
Update
calendar
for new
semester

Semester in
review and
post spring
calendar

Analyze first
semester
attendance

2015-2016 November December January

Analyze
website
traffic

Distribute
passes to
alumni

February

Analye clicks
and shares

March

Follow
up with
interested
alumni

April
May

Year in
review

Analyze
alumni use
of passes

Analyze
second
semester
attendance

June

Choose
alumni
liasons

Analye clicks
and shares

July
August September October

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Analyze
monthly
donations
and
newsletter
views

Sell tickets Update


Tactic 3 alumni on
Split the pot following
tickets sold
homecoming
fundraser
and money
raised

Tactic 2
- Provide
updates and
new donation
opportunities

Engagement
strategy: Tactic
1: Provide
monthly
donation
opportunities

Objective
2 - Increase
monetary
donations by
30% by May
2016

Show recent
donations &
rennovation
proects

2015-2016 November December January

Include
progress
throughout
the year

February
March

April

May

June
July

August September October

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Tactic 5- Hold
a competition
with
graduating
classes for
the Alumni
Association

Tactic 3 - post
class photos
of alumni,
recreated then
and now
Tactic 4 - Post
of the week
featuring
Brother George

Record
amount
of likes,
shares and
comments

Record
amount
of photos
shared
Throwback
Thursday
posts

Announce Competition
competition months
on Facebook

Use
Facebook
analytics to
see
impressions

Tactic 2 Share photos


and weekly
posts about
St. Bede

Use
Facebook
analytics to
see
impressions
Use
Facebook as
needed

Measure
current
traffic to
Facebook

February

Socialmedia
strategy: Tactic
1- Update
Facebook
contact info

Obj 1:
Increase traffic
to Facebook
by 30% by
December
2016

Goal 2:
update
St. Bede
Facebook
account

2015-2016 November December January

March

Follow up
with interested
alumni

April
May

Analyze
alumni use
of passes

June

Choose
alumni
liasons

July

August September October

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Tactic 6 Graduating
classes have
the chance to
participate in
time capsule
ceremony

Tactic 4 - Assign
two graduating
students in 2016
to be in charge
or alumni
relations

Tactic 3 Senior class


video We
are forever St.
Bede

Analyze how
many
graduating
seniors were
added to
Alumni
Association

Tactic 2:
Offer
Give current assistance in
student
creating
ambassadors
stronger
resume
building credit resumes

Tactic 1: Host
career day
and invite
alumni to talk
to current
students

Obj 1 - Achieve
100% positive
Alumni
Association
awareness to
current seniors
by May 2016

Goal 3: To
create Alumni
Association
to current
students

2015-2016 November December January


February

Spring
career day

March

Survey
students for
quality of
liason

Interview
interested
seniors; hire
professional
video service

Survey
alumni and
student
participants

April

May

June

July

Reach out to
2016 alumni
to touch
base

Fall career
day

HOCO
events

August September October

Appendix A
These two sample Facebook posts are simple ways to connect with all ages of alumni. By focusing on major
school events or sports, it allows follows to stay updated on current events without struggling to reach them. It
encourages sharing among active Facebook alumni.

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Appendix B
These three items make up the senior gift and time capsule. The total cost is $715. The senior class gift of planting a tree and time capsule is a unique way to maintain relations with recent graduates to ensure theyll come
back and visit. They can visit during the reveal of the time capsule, or just to see how much the tree has grown
since they graduated.

These prices are quotes from plaquemaker.com.


The budget takes in account for $115.

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Estimate from itrees.com. The


budget accounts for $400

Estimate from Heritage time capsules.


The budget accounts for $200

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Appendix C
Designed for events which allow alumni to attend events for free. The cost will fluctuate based on the amount
of alumni coming back, but a rough estimate is about $3.33 per pass, including lamination. For a total of 75
tags, the estimate is around $250.00. The passes can be purchased for a one time price of $25, and the use of the
passes will be tracked each time they use it at an event. The pass would change based on year and possibly the
event, but the general layout and design can stay consitent.

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St. Bede Academy

NAME
DATE OF EVENT
NAME OF EVENT

St. Bede Academy St. Bede Academy St. Bede Acada


uins Bruins Bruins Bruins Bruins Bruins Bruins Brui
St. Bede Academy St. Bede Academy St. Bede Acadamy St. Be
Bruins Bruins Bruins Bruins Bruins Bruins Bruins Bruins B
Bede Academy St. Bede Academy St. Bede Acadamy

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Appendix D
The alumni swag pack is designed for the winners of the alumni spirit challenge competition. We decided to
use 75 as the number for each prize since thats the rough average of graduating classes from St. Bede. After the
initial results are analyzed, the prizes can be increased or decreased to fit the class better. The total cost of this is
$928.

Estimate is from wristbandcreation.com. The budget accounts for $103. There are discounts when
more than 100 are ordered, but we accounted for 75
initially until the success can be analyzed.

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The estimate is from customink.com and the


budget accounts for $562. Its a simple design
and is easily upgradable for specific occasions.

The estimate is from customink.com and the


budget accounts for $263. The water bottle is a
24 ounce clear water bottle which is designed
for bike use.

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Appendix E

For Immediate Release:

PERU, Ill. The St. Bede Academy will be hosting its annual homecoming week this
week on campus.

Homecoming week is proven to be one of the best times of the year for the St. Bede Academy community. Events will be held all weeklong leading up to the big Homecoming football game on Saturday afternoon.

Homecoming is the best time of the year and I cannot wait to for all of the big events to come this
week...especially since its my senior year, says senior St. Bede student, Karlie Zeipen.

The faculty of St. Bede Academy anticipates multiple returning alumni to come out to the football game
and show their Bruin school spirit.

We are excited to get out on the field as a team an bring home a Bruin victory for everyone in our community, says Colin Coyne, a senior captain for the football team.

Please come out and join the St. Bede Academy Bruins as they celebrate their annual homecoming traditions.

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###

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Appendix F
The we are St. Bede video is a fun way to get seniors to share their favorite memories and moments before
graduation. The budget accounts for $1,000 with estimates from professional video companies charging that
price per finished minute of video. St. Bede has produced their own videos in the past, but we suggest going with
a professional service since this is something students can watch forever.

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Appendix G
This online calendar will be featured on the St. Bede home website. It shows a detailed list of all school events for
the current or upcoing month. This will allow alumni, students, and parents to stay up to date on events at St.
Bede Academy.

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Appendix H
The newsletter will feature a monthly recap of events at St. Bede. The newsletter will have traditional information
for alumni to catch up on, as well as a new donation system, which allows alumni to donate to a specific area of
St. Bede. In our newsletter, which is sent via email, we featured: athletics, art, memorial, and academic departments, which will allow alumni to see directly where their donation will go, and theyll have the ability to do it
virtually.

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Revolution PR

Alex Erlandson

Big Bruin

Brock Zimmermann

Focus Bruin

Joseph Byrne

Brave Bruin

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Julia Lange

Strategic Bruin

Raquel Ugalde

Mama Bruin

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