Chronology Feb. 24 and 25 In answer to a question from The Globe and Mail, bureaucrats at Human Resources and Skills Development Canada prepare the following information for publie release on its ongoing advertising campai Date-timo/Date-heure: February 24, 16:20 Media outlevOrgane de presse: Globe and hail Reporter: Daniel Leblanc Tolophone/Telephone: 619-556-3604 ExnalliCourrial: cleblane@globeandmal.com SubjecUObjet: Annonces difusés pendant les Olympiques MRT on coriAgent «ERM : Patricia Valladao Details & ContoxtDotaits ot contexte: Le joumaiisto prepare un article au sujet des annonces ditfusés pendant les jeux ‘Olympiques. i vaudrait savoir des details tihanciérs, ans! que la fréquence des annanea, fa valeur, la raison, etc. est en Contact avec plusieurs ministares pour oblenir ces datas. ‘Questions: 1, Jaimerais avoir des détails au sujel des annonces diftusés pendant ies jeux Olympiques: la requene des ‘annonces, eur valeur, et la raison pour leur diffusion, ‘The reporter was provided with a fst of nows releases issues go far during the Olympic gemes. The reporter however, Indicated via e-mail that he is actually looking for TV advertising campaign done by HRSDC during the Olympic games. RESPONSE Prepered by Peter Martin, and approved by Benoit Trotter One 20-socond TV ad was created in support of Canada's Economic Action Pian, The ad slarled running the week of January 18th and wil end with the Olympics. Tho ad aighlights key Government programs available fo Canadians whe have been affected by the economic downturn: extended El benefits, retraining opportunities, epprenticestip grants andl self empioyed El benetis, ‘The ad appeared on national networks, abcriginal and ethnic networks. The lotal iv media buy was approx $4,536,000 ‘The Olympics package had a net cost Of $1,849,829.00, Deadtine/Ecneancior: 26 fevrier, 17:00Feb. 25, 17:00 Ryan Sparrow, the director of communications in the office of the mi tells bureaucrats to release less infor ister of HRSDI From: Shanon, fan IRE Sent: 3040-00-29 S00 Pa Te ‘otaoao, Paina Mrs NC; Boks, lente (NC; Cal, ew IHC) ce "Vata Baro [NC Hovgn, Ea Ne}, Woods, Gort Don (NC); MEDUA RELATIONS **; Wr, Melissa ENC]; Dunér, Hone tne Subject RE: Med equa -Glabe and Ma ‘Amend the response to read One 30-second TV ad was created in support of Canada’s Economic Action Plan. The ad siarted running the weok of Janualy 18th and will end with the Olympics, ‘The ad higntghts Key government programs avaiable to Canadians wiio have been affected by the economie downturn: extended El benelits, retraining opportunities, apprenticeship grants and self employed El benefits Feb, 25, 17:00 ae chief of media relations at HRSDC, bureaucrat Patricia Valladao, agrees to make the change: Valladao, Patricia Mrs [NC) from vaaso, Pica ts INCI Sent povo.n2-25 500 PM ia ° Be a Mc Sakos, Michele INCE Cur, ANaINC] cian ce: SP a Cotes NG] Wood, Dorothy Jean [NCI MEDIA RELATIONS Hisu'Matece INC), Dupre, ayene NC} subject Be" Mai request: Globe and Mal anks Ryan | wil do.Feb. 26, 12:25 ‘The information is sent to The Globe and Mail; ---- original Hessage---~ Prom: mediaahiade-rhdec.go.co_ (mai) to:mediaghysde-rhdee.ge.ca) Sent. Pridey, February 26, 2020 12:25 DN To: Leblanc, Danie) Subject: Homan Rescurces and Gkills Development Canada ood afternoon My. Leblanc please wee below the response te your enquiry Regarde one 30-xecond TV ad was created in support of Canada's Reonomic Action Play. The ad Geavted running che week of Janvary 6th and will end with che Olyupics, The ad highlignes key govaenment prograns available to Canadians who have been attected by tne Gcononic downturn: extended BY benefice, retraining opporcuaities, apprenticeship grante and self employed G1 benefits Feb, 26, 12:29 The Globe and Mail requests more information, including dollar figures: --Original Keseage From: Leblanc, Daniel (mai lto:DLeblancaglobeandnai l. com) Sent 2010-02-26 22.29 PH To: MEDIA RELATIONS + Subject: RE: Hunan Resources and Skills Development Canada Mexci pour 1a réponse. Ue dois toutefoia inaieter pour obteniy Ja veleur monévaire du placement publicitaire du Minivtere entre le 28 janvier et la fin des Olympiques. Daniel LeblancFeb. 26, 13:04 Bureaucrat Myléne Dupéré recommends the release of the information to the minister's office: Dupéré, Mylene [NC] From: Duper, My (NCI Sent zot0.0d-26 +08 eM to Sparrow, Ryan (NCI i be Gorceau, Aan INC; Larose, Peter INC} Valodso,Paticia Mes INC]; MEDIA RELATIONS ~ Bates, Michote [NG} Cure, Ana (NC) sunject FW: Human Resources and Skala Developmen! Conada yan Seq Daniel Leblanc's email below. He is insisting to get the Figures. We recommand to 90 back to our original response feared on national networks, aboriginal and ethnic networks. The total ev media had a net covt of $1, 849,029.00 the ad a buy wae approx $4,536,000 The Olympigs. packag Feb. 26, 13:36 Mr. Sparrow rejects the recommendation: Original Message. Brom: Sparrow, Ryan. (NC) Sent: 2020-02-26 1:36 PM To: bupéré, lylana {NC} Go: Gaxceau, Alain [NC]; Larose, Petex (NC); Valladac, Patricia mrs INC); MEDIA RBLATIONS se; Bakes, Michelle [nC}; Cutie, Ana (NC) Subject: Re: Mman Rosourees and Skiile Development canade ‘he original, response te §Feb. 26, 13:39 Mr. Sparrow makes sure that his order is understood and that no more information is released Original Message From: Sparrow, Ryan (WC) Bene: 2020-02-26 1:39 PS Yo: Dupéré, mylane (RC) cei Garceau, Alain INCI; Laxose, Peter INC); Valladao, Pi s*) Bakos, Michelle {NC}; Curie, Ana. (NC) Subject: Re: thuman Resources and Skills Dew 2 MEDIA RELATIONS spment Canada Mold co clarity my amended response is the one T want used no figures Feb. 26, 15:59 Ms. Valladao informs Mr. Sparrrow and other political officials that the matter has been raised with assistant deputy minister Peter Larose, and that a misleading response is about to be provided to the Globe and Mail: \alladao, Patricia Mrs [NC] From: Voalladso, Patricia Mrs INC] Sent 2010-0226 3:59 PM To Sparrow, Ryan [NCI Bakos, Michelle INC): Curic, Ana (NC} Ge: Garceau, Aisin [NC; Larose, Peter INC}; Dupér6, Mylene [NC]: MEDIA RELATIONS *; Morgan, Ed {NC}; Woods, Dorothy Jean {NC} Subject: FW: Human Resources and Skis Development Canada Ryan, Atter discussing with Peter Larese in proposing the following response ie. LebLen Thanks for your request, we have provided you with all the information available point. Regards