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Copper Quist

English 101, section 13

Instructor: Steve Krauel
Rhetorical Analysis
Developing a Future of Success

Building a pathway to progress, David Sturt teaches us how to become more successful
in our efforts to make a difference in our lives. He skillfully uses the rhetorical tools of
apostrophe, logos and ethos to draw his readers in and convince them of their potential in his
book: Great Work: How to Make a Difference People Love. This award winning book shares
insights from the largest-ever study of outstanding work.
Apostrophe, or the art of conversation with the reader, seems to be a powerful tool in
Sturts arsenal. The message of the book is something the writer feels a connection to and is
confident in sharing and he does so as if he were by your side, or in front of you in his
classroom. As you read the book he says things like "The answer? A social life. Hows that for
obvious? (p. 37) or If you only remember only one thing about connecting with your outer
circle, remember that. (p. 82) and Think about that for a second (p. 138). These short
comments draw us away from the story for just a moment and make us think about the message.
We find ourselves asking; Was it obvious? and Wait, what was it that I am supposed to
remember? This actually draws us into his message, even as we are taken from the story, if but
for a moment. He creates opportunities for us to consume his message and absorb it. We find
ourselves making connections with the message he shares to our lives.
David Sturt uses logos, or logic, throughout his entire book with great gusto. He uses
story after story to illustrate points and principles. We read about the efforts of others and their

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successes (See Ted Does A Lot with Little starting on page 17 or Jim Looks at the Process
starting at page 57). As he shows us stories and factual events, we feel drawn to reality. We come
to see the options before us in our own lives. However, what most stood out to me from his use
of logos was his use of numbers and research to bring his point. He talks about the impact of
others in our work and gives some statistics on page 93 of his book to show how valuable others
can be in helping us to achieve things. I was both astounded and intrigued by the numbers he
shared. It caused me to think about what impact others had on me and my efforts. This is of
course only one example from Great Work.
Finally, as if we would have a hard time accepting his message, David Sturt consistently
used ethos to validate his message. Ethos is described as credibility or making claims as a person
of authority. Examples include uses of the aforementioned stories of Dr. Seuss (Ted Does a Lot
with Little p. 17), Wayne Gretsky (p. 50), Benjamin Zander (p. 89), Nike+ (p. 124) and
Instagram, which are examples of well-known and respected people or organizations. How could
we refute the stories of people we know are--or were successful? As we hear of the truth behind
the fame, we think They did that? I can do that too! We see real life examples of success and
making a difference. We too, feel capable of great things.
It is hard not to feel drawn to the message of Great Work. Sturts use of apostrophe draws
us into the stories and leaves us pondering our life and efforts. Then, his use of logos tells us
about the facts and real examples of success and makes it seem achievable. Finally, the ethos, or
the credibility of his arguments motivates us to want to do our best and make a difference in the
world. Each of these tools plays an important role in helping us to accept, understand and apply
his message. I left with a deeper understanding of how the author believes we can achieve great
work. I recommend a reading of Great Work: How to Make a Difference People Love.

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Sturt, D. (2014), Great work: How to make a difference people love. New York, NY: McGrawHill Education.