CHAPTER 1

Introduction:
Grameenphone (Bengali: ) (DSE: GP, CSE: GP), widely abbreviated as GP, is the
leading telecommunications service provider in Bangladesh. With more than 50 million
subscribers (as of October 2014), Grameenphone is the largest mobile phone operator in the
country. It is a joint venture between Telenor and Grameen Telecom Corporation, a non-profit
sister concern of the microfinance organization and community development bank Grameen
Bank. Telenor, the largest telecommunications company in Norway, owns a 55.8% share of
Grameenphone, Grameen Telecom owns 34.2% and the remaining 10% is publicly held.

Grameenphone was the first company to introduce GSM technology in Bangladesh, and built the
first cellular network to cover 99% of the country.

Objective of the Study:

Analyzing the case and apply the concepts taught in Strategic Management.

Methodology:
Limitations of the Study:
Major limitation of the study is lack of available information and previous workings on the topic.
I dont find enough supportive articles to make an extensive literature review. Moreover, most of
the secondary data I used were scattered.

Limitations of the Study:

Chapter 2
Background of the Study:
Mission:
Vision:
Development:
Organization Structure:
Main Functions:

Chapter 3 Analysis of the Company

SWOT analysis
Control System (Theory X and Y)
Present Strategy

Chapter 4
Findings
Recommendation
Conclusions