Radio

Research
http://media.edusites.co.uk/category/c/intro-to-radio/
Who is the ownership within chosen sector?
The popular analogue stations are the big national networks owned by the BBC
which stands for The British Broadcasting Company and is the worlds
broadcasting company which took in 5.166 billion of revenue In the 2013/24.
The number of employees are 20,950 in the years 2014/15.
Vertical integration examples of it in radio
Its when the production company has the ownership of the means of the
production, distribution and exhibition of the certain form of media by the same
company. This way they receive all of the profit from it. An example of vertical
integration radio is from the BBC as they buy their own studios their own script
writers and their own broadcasters. As well as this they also have something
called BBC Worldwide which tries to maximise its profits by investing in,
commercialising and showcasing content through the BBC and around the world.
An example of them investing worldwide in radio is the release of BBC iPlayer
radio. This way it can target more people perhaps people who dont have a car
or dont have access to radio.
Horizontal integration examples of it in radio
Is where a company expands into areas of one industry, this is where a company
can buy out another company that deals with these areas.
Conglomerates
Known as multi-industry companies. Its a combination of two or more
cooperations engaged in different businesses together into a single corporate
structure.

Multinational
A large business company operating in more than country. It can other involve
more than one country or it could mean you actually have set up investments or
subsidiaries In more than country.
Cross media
Cross-media advertising is a strategy used by business owners to market a
business using various types of media. An example of cross media in the radio
industry stems from the commercial radio stations in that their
Share of ownership
55% of national radio listenership is held by the BBCs channels, however news
content for almost all commercial radio stations is provided by Sky News, giving
them 43% of the national audience share for radio. In the us rules for governing
radio allows up to 6 radio stations under one common ownership. In the uk the
development of digital radio, meant that is was more popular with audiences
who owned a terrestrial license. Of the 300 or so commercial radio stations
operating by the end of 2007 over half were controlled by just four companies,
GCap, Bauer, TLRC and UTV. The majority of local and regional commercial radio
stations are in group ownership, some groups focussing on one part of the
country and others on particular formats while the two largest groups have a
disparate range of services dotted across most of the UK.
Merges and take overs
GCap media was a British commercial radio company formed from the merger of
Capital Radio Group. It was merged in May 2005. It was listed on the London
stock exchange (LSE) and in March 2008 the company agreed a takeover by
Global radio who originally started out as a local radio station. The takeover was
for 375 million and in November of that year Global radio discontinued using
the name GCap media.
A lot of community radio stations merge to create one. Black Country Community
Radio and 102.5 The Bridge have merged to create Black Country Radio in
Birmingham. The more people who support us, the bigger we become. Its not
an easy task to pull in advertisers or listeners for a new brand but we need
both of those things to keep the station going. Alex Totney, the current CEO of
The Bridge.
Cross media regulations
As the power of technology grows, the radio industry could face significant
economic changes, which are mostly neglected in local media. According to
Ofcom, their ownership rules about cross media include the following To
remove the local radio service ownership rules and the local and national radio
multiplex ownership rules. Removal would reduce regulation on an industry
facing difficult market conditions and may allow stations opportunities to be
more viable. Research also shows a majority of consumers are not concerned
about single ownership within local commercial radio.
To liberalise the local cross media ownership rules so that the only restriction is
on ownership of all three of: local newspapers (with 50% plus local market

share); a local radio station; and a regional Channel 3 licence. This liberalisation
will increase the flexibility of local media to respond to market pressures.
Consumers still rely on television, radio and press for news, so going further to
complete removal of the rules could reduce protections for plurality.

Sources of income
The main source of income for community radio stations is grants, for example
from the Community Radio Fund, the Arts Council, and the Ministry of Defence,
local authorities or the National Lottery.
The Commercial radio stations get their
source of income through
advertisement during their live shows.
Roughly what does it cost to advertise
on uk radio

national station

500 on a local station

2,500 on a regional station

Upwards from 10,000 on a

The BBC (British Broadcasting Corporation) is a public service broadcaster

funded completely off
of the British public. We pay a TV licence fee every
year which caters for TV, radio and online content, 24 every week goes to the
government to fund for this.
Product Diversity
Commercial Radio stations, for example Capital Radio puts on an annual concert
for people to go to, one in the winter called jingle bell ball and one in the
summer called summertime ball. This is a great way to get notice from the
general public in that more people are likely to be aware of the radio station. Also
the tickets are limited so if you arent successful in purchasing one online then
during live shows there is a lot of competitions and phone ins for a chance to
win some. This is also very effective as it brings more live listeners in, therefore
getting more recognition from the public.
http://www.capitalfm.com/jingle-bell-ball/

BCC radio also puts on an annual festival like concert every year called radio
ones big weekend which follows the same effective way in involving the
audience more as they hold competitions and quizzes live on air which makes for
phone ins and more people tuning in. Also they have big acts for example Snoop
Dog, Muse and Taylor swift which are all people who have had numerous number
one hits. As a result of this it targets more than just one target audience. It
targets everyone by getting artists within different music genres to play on
stage, attracting more people and that there will something for everyone.

http://www.bbc.co.uk/events/ewh8q9
Profitability of product range
Within capital radio, the purchased tickets go to several charities. A portion of
tickets sales profit is donated to Globles make some noise, capitals flagship
charity, formally known as help a capital child and help a London chid.
Annually, Radio one put together a live lounge cd where artists get a chance to
promote their new song or album by singing about 3 or 4 songs live in an
acoustic format. Its a chance for artists to either perform the own song and
cover someone elses song, which they usually try to strip down and make it
completely different from the original. The songs chosen by the artist is usually
quite different to the genre of music you would usually associate them with, this
makes people feel almost interested to hear their interpretations of that which
makes the live lounge something a lot of people tune into. A number of retailers
now sell this including online stores such as amazon, and in side shops such as
supermarkets.
Organisational Objectives

As well as this, radio also has to be regulated and the

website used to manage complaints about radio and
TV is called Ofcom. Their broadcasting code sets out
the rules which all television and radio broadcasters
must follow. The decisions made to change something
must be based on evidence and they need to take in
account the views of people who have had an interest
in the outcome.
Ofcom is Responsible for licensing all UK radio and

Competitors
The radio industry is highly competitive. You are not only competing with other
radio stations in your area. You are also trying to win listeners away from online
radio stations and music streaming services.

Global Radio UK is the leading commercial radio broadcaster in the UK

with stations and digital licenses reaching audiences in more than 30
locations throughout the country. It serves some of the biggest stations
across the UK for example Heart FM, Capital radio. Talking about the
content, most commercial radio stations will play as much music as
possible and have very few interruptions.
BBC do believe in super serving the community with local news, guests and
information, which used to be the case on commercial but is less now. Some may
say this is a good and correct thing. The BBC also have been known to be more
mature with their content and more personality encouraged.