PR Objectives

To provide convenience and ease of accessibility to consumers by reforming the

concept of the conventional beauty make-over salons into a mobile salon.
Our service is free from all kinds of security concerns that prevail in our society.
A guaranteed first mover advantage by creating a completely new market in the
make-over industry.
To form a long-lasting relationship with our customers.

Target Audience
We aim to target both males and females from SEC A & B falling over the age group of
16
TARGET AUDIENCE
Geographic segmentation
Country
Pakistan
City
Karachi
Demographics
Age
16 and above
Gender
Male and female
Income group
SEC A and B

Target Influencer
The perfect target influencers for Vanity Vans would be Fawad Khan and Mahira Khan
as their image is free from any controversy and also because they have a huge fan
following. They are relevant in our case since they belong to the fashion industry.

Central Theme
Where convenience meets elegance
Vanity Vans primary objective is to provide convenience, comfort and glam at our
consumers doorstep. Focusing on the interests and preferences of SEC A and B, our
goal is to provide them with ultimate beauty care services without having them to make
much effort to drive all the way to a beauty salon. During this entire experience, our
customers will have a sense of royalty.

Tentative Tactical Plan

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