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The book describes how in studying communication it can be difficult to measure many things. This is what makes communication theories so important because they help describe what allows for interactions between people which would otherwise be immeasurable. A social scientist who is trying to develop theories based on human behavior runs the risk of discovering something people do not like to hear such as global warming.
The book describes how in studying communication it can be difficult to measure many things. This is what makes communication theories so important because they help describe what allows for interactions between people which would otherwise be immeasurable. A social scientist who is trying to develop theories based on human behavior runs the risk of discovering something people do not like to hear such as global warming.
The book describes how in studying communication it can be difficult to measure many things. This is what makes communication theories so important because they help describe what allows for interactions between people which would otherwise be immeasurable. A social scientist who is trying to develop theories based on human behavior runs the risk of discovering something people do not like to hear such as global warming.
Stanley Baran Chapter 1 Summary/Application Homework
Summary: This chapter served very well to refresh my mind of the many communication theories we have been taught. I liked the constant connection between social sciences and physical sciences throughout the chapter which helped to put in perspective what makes the communication discipline so difficult to sometimes describe to someone. The book describes how in studying communication it can be difficult to measure many things because as we are studying humans and human nature, there is no universal measurement for how we act and the cause and effect of our daily lives and interactions. This is what makes communication theories so important because they are being used to help describe what allows for interactions between people which would be otherwise immeasurable. Some of the more important theories discussed in this chapter were postpositivist theory focusing on observation guided by the scientific method, cultural theory, analyzing structures and how the building blocks of a community affect the relationships within, critical theory, focused on changing social order in order to achieve a change, and normative theory, focusing on media system structures. All of these theories can be applied to analyze humanity and how individuals and groups interact with one another. Application: One the more interesting points in my opinion presented in the reading lies in the question posed in the box on page 9: Why do you think that social scientists seem to suffer greater criticism than their physical science colleagues? As I was reading the explanation for how difficult it is to control the environment in which a social scientist might make observations I also thought back to my health communication classes in which we learned that controlling someones behavior and telling them that they need to change part of their way of life can be extremely difficult. In this same way, a social scientist who is trying to develop theories based on human behavior runs the risk of discovering something people do not like to hear such as global warming the solution to which would be a change in the way people go about their day to day lives, causing a change in their comfortable environment. I think that this fact poses a major threat to the social sciences and is a partial explanation for why human nature seems to allow us to readily accept the facts presented to us by physical sciences versus our tendency to push the social sciences to the side sometimes. Discussion Questions: 1. How can we battle the third-person effect? What does it take to overcome the notion that an individual is somehow separate from the rest of the population and immune to what would affect the rest of people excluding that individual? Can we use what we have learned already in communication to overcome that feeling?