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MIE 310
Sarah Bauer, Harrison Rhodes, Austin Cook, Austin Long, Brett Morton
The photography industry composes of companies and individuals that provide a variety of
photography services.
Commercial, Private, and Portrait photography companies are included in this industry as well.
The Photography Industry is composed of several major activities.
Individual and group photography
School portrait photography
Commercial or industrial photography
Sports photography
Wedding photography
INDUSTRY / MARKET
ANALYSIS
By 2017, online video will make up nearly 70% of consumer Internet traffic.
According to a semi-annual report from Adap.tv and Digiday, 86% of brands will increase their
video ad spend in the next year alone.
Problem: People are limited with angles they can get - LIMITED ACCESS.
Every cinematographer has their unique area of subject matter expertise.
With high quality video available with the average smartphone, its now
more important than ever to create unique and creative ways to shoot and
edit footage.
We offer a solution:
Drone Photography, accompanied with any other desired shots as well.
THAT is what sets EagleEye Productions apart from our competition.
Action sports are all about innovation and progressing the sport, and capturing
those moments has become a huge market.
In the past decade, drone photography & videography has exploded onto the scene,
and interest continues to rise.
That is why we aim to do business with extreme sports - to continue to deliver
innovative ways for events and athletes to showcase themselves to the world,
therefore making themselves more marketable.
Video Samples
NC State Football Complex
Social Media
Event Sponsorship
Facebook
Youtube
Instagram
Regular sponsorship
Information tents
PPC Advertising
Google AdWords
Target Market:
Price
Operations Plan
Next, we send the partially edited film to our customer and get their
feedback. They then send it back with their requests and we make the
changes and send them the final copy. (Additional 2-4 days)
Team Structure
3 teams of 4 people = 12 people
For each project, we need 2-3 trained staff for on-site filming and
operations.
4 editors - one per team (can collaborate with each other in office space)
Team Structure
Directors
Hiring and
Training
Team 1
Team 2
Team 3
Team 4
Sarah Bauer
Austin Long
Austin Cook
Harrison
Rhodes
Brett Morton
Depending on the size of the tasks and events multiple teams may attend one event
Sarah Bauer is responsible for hiring and training a drone pilot and a camera operator for
each team, all board members must approve of the new hires
Each director is responsible for the editing process and can collaborate with other
teammates to edit.
As our business expands and customer needs grow the quantity or size of teams may also
increase
Training
The training process will be comprised of 3 sessions
1)
2)
3)
Ownership Structure
Currently all five members of our team have a twenty percent share of our
company ( see financials for exact valuation)
Additionally, the five members of our team will be a part of the Board of
Directors. As owners and founders we have the first say in all decisions
As we expand we may seek other investments and partnerships, if our
needs require it.
EagleEyes NPV is approximately $268,000 according to net profit, not including assets. This is more than
the initial start-up costs of $100,000.