3,322,404

ABC1
C2
C3
DE

HOGARES
10%
23%
25%
42%

1
5.5

332,240
764,153
830,601
1,395,410

1,096,393

2
7

3
8.5

986,754

69,073

4
10

5
10.5

479.672078

6
11

7
11.5

8
12

TOTAL HOGARES

3,322,404

DISTRIB. DE HOGARES
ABC1
C2
C3
DE

10%
23%
25%
42%

CANT. HOGARES POR ESTRATOS

ABC1
332,240
C2
764,153
C3
830,601
DE
1,395,410

ABC1
C2
C3
DE

UN 90% EN ZONA URBANA

299,016
687,738
747,541
1,255,869
NIVEL DE COMPRA POR ESTRATOS

ABC1
C2
C3
DE

3.4
2.3
1.6
0.9

TOTAL DE COMPRAS MENSUAL

POR ESTRATOS
ABC1
1,016,656
C2
1,581,797
C3
1,196,065
DE
1,130,282
TOTAL
4,924,799

CUOTA MERC.
7.5%

TOTAL DE COMPRA DE NUESTRO

MERC. META
ABC1
C2

2,598,452

% DE NUESTRO MERCA.
META
CON RESPECTO AL TOTAL

52.8%

18044.806725

DISTRUB. CANALES DE VENTAS

(CAJAS)
ABC1 (SUPER - 70%)
C2 (FARMACIAS - 30%)

1795
769

INGRESOS A PRECIO PROMEDIO

(POR CANAL - A$)
ABC1 (SUPER - 70%)
39,500,996
C2 (FARMACIAS - 30%)
13,850,998
TOTAL
53,351,994

43,056,085

47,576,974

CANAL: SUPER
VENDEDOR A
VENDEDOR B

20
0

Canal
Supermercados
Farmacias
Almacenes

CANAL: FARMACIAS
VENDEDOR A
VENDEDOR B

CANAL
VENDEDOR A
VENDEDOR B

20
Canal
Supermercados
Farmacias
Almacenes

SUPER

FARMACIA
20
0

20
0

UNIDADES
369,360

2616.496975125

CAJAS
2565.00

CUOTA MERC. UNIDADES

1
7.5% 4,924,799
2
9.0% 4,924,799
3
10.5% 4,924,799
4

12.0%

4,924,799

5
6
7

12.5%
13.0%
13.5%

4,924,799
4,924,799
4,924,799

14.0%

4,924,799

53,286,211

Visitas Mnimas

59,946,987

Visitas Mximas
24
260
12
200
6
500

Total
80
320
3200

6,294,434

CAJAS
2,565
3,078
3,591
4,104
4,275
4,446
4,617
4,788

CANAL
SUPERMERCADO (CAJAS)
FARMACIAS (CAJAS)
SUPERMERCADO (A$)
FARMACIAS (A$)
INGRESOS (IVA INCL.)
INGRESOS (NETO)

1
1795
770
39,490,000
13,860,000
53,350,000
44,831,933

2
1822
782
40,082,350
14,067,900
54,150,250
45,504,412

3
1849
793
40,683,585
14,278,919
54,962,504
46,186,978

4,483,193

4,550,441

4,618,698

4
1877
805
41,293,839
14,493,102
55,786,941
46,879,783

5
1886
809
41,500,308
14,565,568
56,065,876
47,114,182

6
1896
813
41,707,810
14,638,396
56,346,205
47,349,752

7
1905
817
41,916,349
14,711,588
56,627,936
47,586,501

8
1915
821
42,125,931
14,785,146
56,911,076
47,824,434

4,687,978

4,711,418

4,734,975

4,758,650

4,782,443