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3001 Medical Arts St. #108 Austin, TX | (C) 956-683-5067 | lillianallopez@gmail.com

professional summary

Academic and professional backgrounds offer years of experience creating online marketing content, social media management,
campaign strategies and email strategy across multiple digital channels in an agency setting and as an
in-house resource.


Social media management

Digital marketing
E-mail marketing campaigns
Brand development
Website Management

Social media communications

Content calendar creation
SEO content strategy

Joomla CMS
Quantitative and data analysis skills
Beginner/Intermediate Adobe Creative Suite
Excellent interpersonal skills


Provided proven results through messaging and copy delivery for several digital strategy projects.
Provided social media strategy and messaging for major nonprofit clients.
Created content strategy and delivered SEO content to clients at Charity Dynamics and Imagine It Studios.
Consistently commended by upper management for spearheading and leading effective social media and
marketing campaigns at Volunteers of America.
Managed media, marketing and public relations for three nonprofit campaigns.
Planned and executed successful social media campaigns resulting in increased community support and engagement.
Developed two social media campaigns, which resulted in annual adoption and increased donations to
Successfully added and tracked donor database for Volunteers of America using Blackbaud Convio software.

work history

Associate Interactive Consultant

Aug 2014 Aug 2015
Charity Dynamics
Austin, Texas
Supported senior and principal consultants on enterprise client projects including single project
and retainer work.

Provided message planning and copy tailored to key audiences in email and social media campaigns.
Created social media calendars
Provided SEO strategy and content for website builds.
Wrote blogs for Charity Dynamics website to position strategy team as thought leaders in the industry.
Examples of project involvement include end of year campaign messaging for Save the Children, Riley Childrens Hospital, Red
Cross Giving Day theme and copy, social strategy for American Nurses Association.
Social Media and Content Manager freelance
Greenup Industries
Manage social media profiles for company pages.
Create and refresh content on company website for SEO rankings, including blogging.
Manage and update website through Joomla CMS.
Manage and monitor Google Analytics for company website.

June 2014 - present

New Orleans, LA

Marketing and Social Media Coordinator

Nov 2012 - Jun 2014
Volunteers of America Greater Baton Rouge
Baton Rouge, LA
Created and managed all digital content for Volunteers of America programs in South Louisiana region.
Maintained VOA branding across all social media profiles to match website content.
Created and tracked email marketing blasts and campaigns using Convio Luminate, conducted testing and analytics.
Created and conducted three social media campaigns to increase public engagement and constituent database.
Worked with the communications team to drive promotion of VOA programs and initiatives.
Created messaging for e-newsletters and updates sent to donors and volunteers to retain support of programs.

Social Media Manager/SEO Content Writer

Jul 2011 - Jun 2012
Imagine It Studios
McAllen, TX
Content writer and social media manager for clients.

Wrote daily web content to maximize verbiage for Search Engine Optimization.
Reviewed Google AdWords for effective SEO outcomes.
Increased website traffic for clients by creating an integrated social media strategy and SEO-driven site content.
Wrote non-SEO content such as press releases, blog posts and informational articles.
Bronc TV Station Manager
University of Texas - Pan American Student Publications
Started as reporter and writer for broadcast publications and newscasts.
Selected as station manager after six months.
Produced and directed newscasts, Bronc TV special topic packages and interviews.
Increased campus-wide familiarity of Bronc TV and aligned branding across digital channels.

Sept 2009 - Dec 2010

Edinburg, TX


Master of Mass Communication

May 2014
Louisiana State University (LSU)
Baton Rouge, LA
Thesis research included a content analysis of social media posts during the year-end period. Messaging styles, emotional
v. rational, were analyzed to determine which message appeal were most effective in boosting engagement. The use of
media, such as links, videos, photos or hashtags, were also measured to test engagement.
Bachelor of Arts: Mass Communication, Double Major Psychology
May 2012
The University of Texas Pan American
Edinburg, Texas
Actively involved as a writer for The Pan American Newspaper, Panorama Magazine and as a reporter and TV station manager for
Bronc TV Station. Member of Psi Chi Honor Society and sophomore academic student mentor.

*References available upon request