Danny Mitchell

Danny Mitchell
Professor Reed
Composition 1
18 October 2015
Now that you have broken out the parts of the image, see invention
questions in the assignment requirements in Blackboard to communicate
meaning (attached below). Make sure these questions are answered for peer
review and your final paper. Also, you included sources, but where are you intext citations?
1.

What is the source?

2.

What position on the issue does the object imply?

3.

To what audience is the object directed?

4.

What strategies are being used to persuade the audience?

5.

What are the assumed values and goals of the audience?

6.

What was your initial reaction to the object?

7.

Do you think it is successful? Why or why not?

8.

What sensory details such as color, shape, smell, taste, statistics,

or charts help the audience better understand the issue

Danny Mitchell

Rhetorical Analysis
Ethics are cooler than muscles A glance at this advertisement, a
person, a viewer, would see the dream body of all males. The font, color,
placement and visual of this advertisement allows the viewer to portray their
own opinion about steroids statistically. Since 2003 and increase in teenage
steroid use has not only sky rocketed, but has also left a negative impact on
todays athletic world.
Font and advertisement is used to not only attract the reader or viewer
but to also get the ideal message across quickly. In this anti-steroid
advertisement the font is placed to the right of the advertisement next
to the visual to accentuate the visual. The font is in blue coloring and blue is
associated with depth and stability. This plays a big role in the font because it
not only draws in the naked eye but it leaves the viewer with an assumption

Danny Mitchell

of if steroids should be used. In this instance, sense the blue font lays upon a
white background, white is considered innocent and pure so it makes the
viewer focus on the true meaning behind what the composer is trying to
portray. The small lettering below the Ethics are cooler than muscles, that
states, Dont do steroids allows the viewer to come to not only the full
conclusion of what the advertisement is really about, but also let the viewer
develop their own option about the topic which is steroids.
The placement is used to identify serenity. The placement of
the visual was to the left of the advertisement to not only draw the
viewer in but to also make you to aspire to be whats on the picture. In this
instance the picture is of someone with a really nice body, so the attention
getter is the body met by the viewers eye. When someone sees the image
they are drawn to the body and then the words. This enhances the message
of how one should not do steroids and focus on their ethics.
The words ethics, cooler, and muscles are all in bold to make the
audience attracted to those words. The more important words are in bold
and are larger than the non-important words. This enhances the message
that the picture is trying to get across to the athletes, coaches and other
audience members. In the picture the statement dont do steroids is in
italics and is smaller. This catches the eye of the audience at the end of
reading the statement on the right of the picture. Having the font be in italics

Danny Mitchell

makes the statement less attractive to the audience. It is more calming to

the eye of the audience.
This image is intended for all athletes and coaches. Athletes of all ages
are part of the audience for this picture. Children at a young age should be
taught not to take steroids at any part of their life. The coaches of these kids
or adults should be taught to reciprocate this message to all of their athletes.
They should know the consequences of steroids and how they affect ones
body. They should know how it affects an athlete not only physically, but
mentally.
The message from this picture is effective towards the audience
because it has bolded words to enforce the dont do steroids message. The
blue color made it attractive to the audiences eye, so did the males body on
the left of the picture. The audience can see how ethics are more important
than using steroids to get better at a sport.

Works Cited
N.p., n.d. Web.
The Little D.K. Handbook., Anne Frances Wysocki, Dennis A. Lynch