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GENRE ANALYSIS DRAFT

Genre Analysis Draft


Ariadne Ruiz
University of Texas at El Paso
RWS 1302
Dr. Elsa B. Martin
September 14, 2015

GENRE ANALYSIS DRAFT

Introduction
This paper is focused around the subject of the presidential elections. Both of these genres deal
with the elections since one of them explains why the younger generations are not interested in
voting, and the second one presents the possible presidential candidates for the elections of 2016.
The first genre used for this paper is called: Why young people dont vote. An article by D.K.
published by The Economist. The second genre is called 16 Potential Candidates to watch for in
2016, a video by Rafferty, A. and Caldwell, L. Ann published by NBC News. The thesis for the
first genre is why is it so difficult to get young people to vote? For the second genre there is not
really a thesis stated, however, the main point would be the future candidates for the 2016
presidential elections.
Audience and Purpose Questions
Both gender have specific audience or discourse community, since both of them deal with a
subject that everyone who lives in the United States should care about. However, the first genre
is directed more towards a younger/ adult generation more likely people from 30-50 years, this
may be because they are the people who are actually voting, also since they might be the ones
who read this webpage since most of their articles are directed to that age group. The second
genre is directed more towards a more adult audience around 40-70 years old, since they are
most likely watching this type of news channel. For both of these genre the purpose is to inform,
since both of them are giving facts, or estimated results. The audience for both of these genre
gets tied in with their purpose since everyone who lives in the U.S should be interested these
current matters. For the first genre what the audience already knows is that the younger
generations dont go out to vote, however, what the audience does not know is; why is this
happening? For the second genre what the audience knows is that the Presidential Elections are
coming up. What the audience wants to know is, who would be the future candidates for such
event. The audience would spend around 5 to 8 minutes with the information presented in each
genre. These genres used formal languages, which is completely called for, since both of them
are directed toward and adult audience, and they are expecting a more sophisticated vocabulary.
As mentioned before, for both of this genre there is an expected vocabulary to be used, for
example for the first genre there are used words such as: mid-term elections, ballot, Senate races,

GENRE ANALYSIS DRAFT

political decisions, government-issued ID, Electoral fraud. However, on the second genre there
are no high elevation words used, nevertheless there are introduce a couple of names that the
audience needs to be familiar with in order to follow up with the video, such as: Hillary Clinton,
Chris Christie, Jeb Bush, Mitt Romney. The significant similarities between the two genres is
that both of them deal with the elections, however they are focusing on two different aspects of
the elections, one is giving us the reasons on why people dont vote, and the other one is
explaining the future candidates.
Ethos
The two genres had established their credibility well. The first genre begins by giving some
statistics of the past elections and the amount of people that went out to vote. Then it goes on and
presents reasons of why less people are voting. The Author D.K. it is also an economist himself,
he has written other articles in this webpage that deal with economic and political concerns, The
Economist is a famous webpage throughout the world, they also have a print it version, and they
belong to The Economist Group. The way that the second genre established their credibility is by
relying on the fact that the video is presented on National News, also on the fact that NBC News
has been around for more than 70 years, so the American Society relayed on their information
and in addition to this they also interviewed Chuch Tood who is NBCs Political Director.
Pathos
For the First genre the audience can feel a bit frustrated with the fact that society is feeling worse
every day, and its not only the younger generations who are missing out on voting, but now it is
becoming an all ages problem, the audience who reads these may also feel a bit concern about
this problem, and the way that the younger generations are feeling and the reasons that they are
not voting, that the audience would like to do something to help this problem get resolve, they
need to encourage the youth to vote, since sooner or later they are going to be the ones taking
the decisions and they wont be able to make the correct ones, since they feel like the
government does not listen to them . For the second genre the audience feels enthusiastic about
the next elections, they feel like they need to watch out for all the other candidates and become
more informed of what will happen in the next few months in order to take the right decision
when election period comes around.

GENRE ANALYSIS DRAFT

Logos
For the first genre there are a lot of statistics used throughout the article, this information can be
consider reliable since all of them mention where the polls were taken from. As for the second
genre there is a lot of new information presented by the video, such as all the names of the
potential candidates, this information cannot be confirmed by the parties, since they have not
released the declare candidates just yet, however the interview with Chuch Tood (NBC Political
Director) does help support this evidence.
The evidence used in both of these genres are appropriate since all of it helped the article and the
video accomplished its purpose. One of the biggest similarities between the two genres is that
both of them used the three rhetorical appeals, in a way that both come from a well-established
organization as it is The Economist, and as it is NBC News, this can be considered the Ethos,
then for Pathos both of the genres relate to emotions, on different ways such as, one out of
frustration and the other one, gets the audience enthusiastic about what is coming next. Lastly for
the Logos the first genre uses statistics and the second one uses the interview with a professional
in the field of politics.
Structure and Delivery
The information on both genres had to be adapted to their specific medium, for example on the
first genre the information is limited since it could include age difference, or some other different
kind of polls, since the article could not be that long it was limited by the space, and the layout.
For the second genre, the limitation was that they still dont know how the declared candidates
are going to be, so it is limited by the time it was released, since it was earlier in the year and
they could not had known by then. Also, it is limited by the space offered by the news, it was
supposed to be a short caption, so they needed to say everything fast. The first genre is organized
by first, the placement of the thesis, and the polls that will back up their thesis. They present
some explanations on why the reason may be for young people not coming out to vote. In the
end they set up their conclusion with the idea of how the younger generation gets their hopes
switched off by the negativity and cynicism of election campaigns. (D.K, 2014) The second
genre is organized by first an intro to the interviewee, then with the democratic party candidate,

GENRE ANALYSIS DRAFT


then the republican candidate, after, what is going to happen at the white house, then a keep it
post it for more news. For the second genre there are pictures of the potential candidates
throughout the video, which is helpful for the viewer. The difference between the two genres is
that, one is a written type of genre and the other one is a visual, however both of them are used
perfectly to accomplish their purpose.
Conclusions/ Synthesis
Even though both of genres were really helpful, and both accomplished their purpose, the genre
that was found more effective is the video, since it is only limited by the time being and not by
the space, since it included more information than what it was supposed to, and this information
might be found interesting by the reader. Both of this genres are an excellent form of rhetoric,
both of them could be well established and be an excellent form of communication as the other,
and both of them are important for all the discourse communities.

GENRE ANALYSIS DRAFT

References

1. D.K. (2014) why young people dont vote.


The Economist.
Retrieved from
http://www.economist.com/blogs/economist-explains/2014/10/economistexplains-24
2. Rafferty, A and Caldwell, L Ann (Producers).
(January 2, 2015). 16 Potential candidates to watch for in 2016. [Motion Picture].
United States: NBC News.
Retrieved from
http://www.nbcnews.com/politics/elections/16-potential-candidates-watch-2016n272141