1.

0 EXECUTIVE SUMMARY
Sirius Cells Inc. was founded in 2015 and is currently the leading cell phone provider. Our
executive offices and manufacturer are located in Las Vegas, Nevada.
Slogan
Siriusly Connecting the World.
Business Summary
Connect the world with quality and efficient phones at an easy affordable price.
Business/Product or Service
Sirius Cells makes fast quality cell phones
The company produces cell phones that can be used with several different service providers.
Currently, our cell phones are in the maturity stage. It competes primarily based on affordability
and quality. Our future plans include more growth and develop to other countries in the next 2 to
3 years.
The Market*
We define our market as any individual with the need for a high quality yet affordable phone.
The total market size was approximately ( $x) last (period available), and is expected to grow by
(x%) by (year). We currently hold (y%) of this market and believe we can capture (z%) of it by
(year). Some of our most notable customers include (Examples).
Competition
We compete directly with SMOBILE, BRC International, Prestige Worldwide, Elite, and Girls
Room National, our alternatives to our product include a land line or a fax machine. Our product
is superior to our competitors/alternatives because of the quality of speed, battery life, and
affordability of our cell phones. We have a competitive advantage because of the speed of our
cell phones, established brand name, and our superior revenue stream. We do not anticipate
new companies to enter this market any time in the near future.
Risk/Opportunity
The greatest risk associated with our business today is our competitor SMOBILE moving into
appletonia at the same time that we made that advancement. We feel we can overcome this risk
because of our more recognizable brand name and our availability to produce more phones at
cheaper prices. Our biggest recognized opportunities include our high revenue stream allowing
us to expand to other countries, and manufacture more phones.
Management Team
The management team is led by Chief Executive Officer Colton Kelly who founded the company
2015. Colton Kelly is expected to graduate Elmhurst College in May of 2016 with an MBA in
Marketing. Colton brings great support to the marketing and advertising with his background

working with people in several different restaurant businesses and manual labor services.
Emmet McGovern has an expected graduation from Elmhurst College in May of 2016 receiving
an MBA in (Insert Degree). Emmet brings outstanding leadership and management skills in
operations. Emmet gained vast knowledge on operations when he was running his own small
moving company during his early adulthood. Chris Andrews is expected to graduate in the May
of 2016 with an MBA in Entrepreneurship, being the oldest member of the team, Chris brings
wisdom to the younger members of the group using his many personal experiences. Havva Arifi,
expected to graduate in May of 2018 with an MBA in Business Management and a minor in
Marketing. Throughout her many years of working in the restaurant business, she has a hands
on experience with customer service and management. She brings great leadership to our
Human Resources department with customer service knowledge.
Operations
We have manufacturing facilities and our office of operations located in Las Vegas, Nevada. We
currently perform cell phone manufacturing in house. Being in Vegas allows for us to import
parts and goods from other countries because we are near enough to the west coast while
avoiding California's high taxes. Our full time staff includes ( x ) and our products are distributed
by (method or distributor).
Capital Requirements
We are seeking more funds which will allows us to greater increase our ability to manufacture
phones, while also allowing us to further expand to more countries across the globe.
1.1 COMPANY
Sirius Cells, Inc. develops, produces and distributes cellular telephones. Our goal is to
provide our customers with quality cell phones at competitive pricing.
1.2 PRODUCTS & SERVICES
Smart Phones are our forte. We develop the fastest phones in the industry with the
longest battery life and most advanced app store to date. To top this off our phones are
reasonably priced and we are a domestic made product located in the outskirts of Las Vegas,
Nevada. We have great brand equity due to our reliability and morale! All our phones come with
top of the line warranties because we guarantee to connect you with the world.
1.3 MARKET ANALYSIS
For the first 4 years of results Smobile is in lead for profit with $66 million, while we have
a cumulative profit of $53 million. We cut the deficit in half from last period so we have been
making growth compared to our main competitor. However, we lead the pack in revenue with
$272 million compared to Smobiles $271 million. Revenue wise we both hold 25% of the
market share, by units sold they hold 26% while we hold 23% of the market share. In Massima
our revenue is $169 million total, while SMOBILEs is $214 million. They are mainly dominant in

Massima. However, we dominate Googisle with our cumulative revenue there being $103 million
to their $57 million. Our units sold in Massima is 20% compared to their 29% and in Googisle
our units sold is 52% compared to SMOBILEs 31%. At this point nobody else in the market has
a chance of catching up our profit compared the third place team is more than double. Overall
we have the best ratings for speed,battery life, and app store. These are the three things that i
believe have given us a competitive advantage over time. We had to take a deficit of profit early
in order to make these advancements possible,but the last two periods we have made jumps.
Also with our phone being top tier our higher price s irrelevant to customers who want top
quality. Our price is benchmarked at 80% compared to SMOBILEs 90%. SMOBILE and Sirius
Cells are the only two Android operating systems in the industry, and also in 1st and second
place, is this a coincidence?
1.4 STRATEGY & IMPLEMENTATION
To achieve our business goals, we will create a high-tech, precision manufacturing facility and
will implement highly efficient operations processes. We plan to promote Sirius Cells INC. with
an aggressive, targeted marketing campaign. This will include a media campaign, print and
online advertising and a targeted direct-mail campaign. These are all focused according to
territorial preference and effectiveness in advertising techniques. In addition, we will focus
heavily on establishing our presence within the industry by catching the eye of our consumers
with our new and improved app store, which is just another asset to our everlasting battery and
high speed capabilities.
1.5 MANAGEMENT
Our leadership team currently consists of VP of Operations Emmet Mcgovern, VP of Finance
Chris Andrews, VP of Marketing Colton Kelly, and VP of Human Resources Havva Arifi. Emmet
has a strong sense of overall management. He sees the bigger picture and the subcategories
that need to be acted upon in order to achieve the ultimate goal of maximizing shareholders
wealth via profit. Chris does a good job of keeping our finances stabilizes and allocating money
according to the period and future decisions. We often meet and forecast possibilities and come
up with a decisions that is most efficient based on our goal at the time of the decision. Colton
Kelly can talk and sell anything. The man knows facts and can get to a target market, or make a
large crowd aware at the very least. He is very proficient in social media and handles that factor
of the business. Havva Arifi understand benefits of our employees that will keep the turnover
rate low and a comfortable work environment. She brings in the right people to further develop
our product as well as create innovative ideas to give us a competitive advantage.
1.6 FINANCIAL PLAN
Our Company will earn revenue from the sale of cell phones. We have been profiting from day 1
and have made significant jumps the last two periods. We were down 29 mil in profits from
SMOBILE, until last period when we cut the deficit to 14 Mill. We have increased our brand
equity in both Googisle and Massima. Our Speed and App store investments have been greater

than all other teams and therefore we are a more favored company consumer wise. We have
found a happy medium price wise ranging from $325-375 and avg. units sold of around
300,000. In the long run we plan on taking a loan to merge into Appleonia and become the
largest distributor in that region.

1.7 SOURCES & USE OF FUNDS

We have applied for two loans and have issued 191,800 shares of stock.
Stock alone generated almost 10 million in revenue and the loans were for 7 and 5 million in
periods 4 and 7 respectively.

2.1 COMPANY & INDUSTRY

Our business operates within the manufacturing industry and is classified under NAICS code
334220- Cellular Telephone Manufacturing

2.2 LEGAL ENTITY & OWNERSHIP

Sirius Cells Inc. was formally organized in Elmhurst, IL.. The company's principal owners are
Havva Arifi, Colton Kelly, Chris Andrews, and Emmet McGovern, who hold equal shares of
ownership in the company.
2.3 COMPANY HISTORY TO DATE
Our company is a new smart phone manufacturing company that competes in an industry of 6
other competitors amongst 3 territories: Googisle, Appleonia, and Massima.
2.4 FACILITIES
Our facility is located in southern Nevada. Proximity to the west coast shipping ports allow us to
be closer to where our materials arrive from overseas. Nevada is one of the few states without
an inventory tax.
2.5 KEY ASSETS
Sirius Cells has put millions of dollars over their 4 year existence into app store development as
well as speed. Amongst our 5 competitors we have the highest developed app store and speed.
Our monetary investment in research and development has paid off in the long run. We also
made an early investment in expanding our battery life to the longest possible. Our operating

system is Android, there is only one other Android company in our industry while there are 4 IOS
operating cell phone companies.
3.1 DESCRIPTION
Sirius Cells INC. is a growing cell phone manufacturer and distributor of the USA. We currently
have dominance in both Massima and Googisle.
3.2 FEATURES & BENEFITS
Sirius Cells Inc. are primarily focused on the development of our speed and app. store of our
cellular devices. We made the investment two periods ago to make sure that we had a long
battery life. We continue to put millions of dollars into research and development every year. As
our company grows, so does our extensive research accumulating our comparative advantage
in the industry.
3.3 COMPETITION
Our competitors are companies that provide similar types of design and mold-making services.
We are currently in second place for profits and first place for revenue. The team beating us is
SMOBILE. This is due to their strong investment early on in the App store which was a preferred
psychograph of massima, whom has the largest market due to it having all 6 companies in its
territory. We have made significant gains over the last two periods on this company. They are
also the only other Android operating system in our industry.
3.4 COMPETITIVE ADVANTAGE/BARRIERS TO ENTRY
By relying on our technology and an activity-based costing system, rather than a time-based
system, we will be able to maintain competitive prices and sustain high profitability. Our
technology and systematic efficiencies will allow us to have advantages in cost, speed and
design capability. Ultimately, these advantages will quickly come to define Sirius Cells INC. as
an industry leader. We also took a loan in order to branch out to Appleonia next quarter in which
SMOBILE does not have a present yet. This means we will be the only Android manufacturer in
that territory and have a chance to build equity there as well! Our speed benchmarked to
SMOBILE, our main competitors, is at 100% where they are at 37%, our battery life is 100%,
compared to their 20%, and our app store is at 100% compared to their 88%. However, their
brand in googisle and massima is 100%, compared to our 70%, and 98% resepectively. Our
productivity is at 99% compared to SMOBILEs 47%, and our morale is at 89% compared to
theirs of 76%. We also have a lower turnover rate. Our benefits score is at 100% compared to
theirs at 45%. So in the long run our workers are happier and more efficient, while theirs will
begin to leave at a higher rate if they dont make some adjustments.

3.5 DEVELOPMENT
As our company grows, we plan to expand our facility and manufacture more smart phones at
an efficient rate. We have had little turnover with our employees and our morale is up. If we
make the jump of branching into a third territory this can generate new revenue, which gives
leadway to develop a larger manufacturing facility and a larger target market. If our profitability
continues to grow we will then grow our research & development team and increase our App.
store and speed of our devices.
4.1 MARKET SIZE
The competitive market size includes 6 teams expanded over 3 regions. In Massima we hold
25% of the market share by revenue, we are the leaders, in googisle we hold 47% of the market
share by revenue, also the leader. We have not branched into Appleonia yet. We also hold the
market share in both these territories by units sold. Overall SMOBILE does hold the market
share by revenue and units sold for massima, while we hold this title for googisle. This is why i
feel that whichever one of us branches out to appleonia first will take over the industry.
4.2 TARGET CUSTOMER
Our target consumer has been in the Googisle territory since they are more speed aware. We
found this out through a psychograph analysis. We have put more money in advertising in these
territories and it has paid out. We hope to branch into appleonia, however, because wed be the
only android phone in that industry and they are less price aware.
4.3 TRENDS
We have consistently sold about 300,000 units per period, so we tend to stick around this
number for production. This is all depending on whether we are giving a sale promotion in the
period or not as well.
4.4 SWOT ANALYSIS
Strengths
Fastest phone in the industry
Best app store in the industry
highest morale in the industry
Longest lasting battery in the industry
Ethical
Quality/Price is fair
Brand name popular!
One of two android phones available in the industry

Weaknesses
Are not the leaders in Massima, who have the largest consumer base
Not the leaders in brand equity in Massima
Need capital to merge into Appleonia and become the only android phone in territory
Opportunities
Advance our speed more
Advance our App store
Become the only android phone in Appleonia, also SMOBILE will not be in this territory

Threats
SMOBILE also branched into Appleonia in the same period
Take out loan to branch into Appleonia and dont make the sales forecasted...
5.0 STRATEGY & IMPLEMENTATION
Initially we made sure to adjust our advertisement according to what was most efficient. we
made the jump into Googisle right away even though it costed money up front. We also adjusted
the battery life to medium to give us a long run advantage. We produced around 270k units the
first period and missed out on sales, but this was due to lack of money to produce more phones.
We made sure to invest almost the max amount of money into battery life, speed, and the app
store in hopes to get an advantage. We have put tons of money into speed over the four periods
being that our slogan is Connecting the world, so we need speed to abide by this. In the second
period i bought the media research report,which just boosted our advertising effectiveness. We
came out on top being in first for cumulative profit. we also issued out the max amount of stocks
this period, which ultimately generated 10 million in equity for our company. We decided to
make the move to the longest lasting battery this period. This would set us back in the short run.
But give us an advantage being the only company with this level of battery length in the industry
in the long run. We have made significant jumps both periods on our number one competitors
SMOBILE. We have cut our profit deficit in half and are currently the number one revenue
leader.
5.1 PHILOSOPHY
Sirius Cells INC.s philosophy is to connect the world through providing quality phones at
competing prices. We are ethical and take care of our workers, even in outsourced
manufacturing plants. We continue to pour money into our research and development in battery
efficiency, app. store, and speed. Speed in particular because you need to be able to function at
high capacities when you are communicating with people thousands of miles away.

5.2 INTERNET STRATEGY

We have developed a website that exploits our goals and processes. It also shows picture of the
four owners of this company, as well as the device itself and has a nice video representation of
our process and future goal of connect the world as a whole.
5.3 MARKETING STRATEGY
Our marketing plan is to implement more online advertising. We obviously adjust according to
each territory. Certain areas are not as technologically advanced and we must reach them via
mail and radio. However, in the long run everything will be virtual so we must be ready to
pounce on this opportunity when it arises.

5.4 SALES STRATEGY

Our employees have stock in our company as an incentive program. We have health insurance,
dental, and vision insurance. We take care of our employees and as we generate revenue we
will put money back into the lower tier people of our company who are making this happen for
everyone. This should keep our sales efficient and high. The phones sell themselves.
5.5 STRATEGIC ALLIANCES
We plan to begin outsourcing internationally and need to develop some relationships. This could
reach a whole new consumer market. However, we have to do some research and see which is
the least costly as well as our target market. We should try to go after areas that prefer what we
already have going for us, rather than branching into emerging markets we are not familiar with.
We must also understand how other phone companies are doing in these areas currently, and
what their comparative advantages are. This could be done by surveys, online research, and
investigation.
5.6 OPERATIONS
Management
Facility
Machines
5.7 GOALS
The following is a list of business goals and milestones we wish to accomplish within the next
three years.
Secure necessary funds.
Penetrate Appleonia.

Become the most profitable manufacturer in the market.

Establish a solid reputation as an industry leader.

5.8 EXIT STRATEGY

Should management or our investors seek a business exit, there are several options we would
be willing to pursue. Our company could most likely be sold to a manufacturing company that
does already manufactures smartphones. Possibly a competitor. Our inventory and equipment
at the very least can be simply liquidated.

6.0 FINANCIAL PLAN

Aside from applying for a loan for next quarter, we are confident that we will garner enough
capital through sales that, along with the loan should give us enough capital to effectively
penetrate the remaining market and introduce the Android operating system to Appleonia. The
loan will act as a safety net in case our sales fall short of our ability to meet our production
numbers.

6.1 USE OF FUNDS

Our first loan was used to help us ease the transition into Googleisle as well as produce more
units to be sold to two markets. The second loan will be used in the same manner. We plan on
expanding into Appleonia and tighten our grip around SMOBILEs neck.

6.2 CASH FLOWS/INCOME STATEMENT & BALANCE SHEET

While our cash flows remain positive, we are gearing up for a push into a new sales territory.
We have been issuing stock and taking out loans to add to our growing sales numbers to
increase inventory over the long run while keeping up with the latest technology. We plan on
using most of the loan money (7 million) to secure the capital necessary to cover the initial cost
of going into a new market ($ 2 million plus $3.00/unit production costs, 2.3 million total with
450k units forecast to be produced). The leftover ($) capital from the loan will be used for the
added production costs.
6.3 FORECAST OF SALES
For the first four years our units sold range from a high, in year 3, of 372,802 to a low, in year 1,
of 200,000. The first year we just didnt have enough capital due to initial investment of
branching into googisle and early investments in research and development. Overall 4 periods
our avg. units sold is right around 300,000. Our sales is also correlated to our price at the time.
The first period our price was the highest, but the market was just being penetrated so we

actually missed out on sales, but so did everyone else due to lack of capital and start up costs
which caused a lack of inventory. The second year we lowered our price to 300 through a sales
promotion of 30%, but we did make a transition here to a longer battery life, which upped our
cost per unit of production from 15$ to 30$. This was a long run goal and is no playing out. We
ended up taking a loss this period of about ($6.5) million. The first period we profited $10.5
million, the third period $20.8 million, and the fourth period $28.2 million. I predicted a 5% sales
growth this period, which would bump our units sold to about 315,000 and with the recent news
of a market economic crisis coming and economy shifts...weve decided to drop our price to
$300 per phone hoping those that do buy phones will go with us since our brand equity and
qualities are still top tier. So with a lower price and a predicted sales growth to 315,000 we
would make approximately 22,055,000. This is if we predicted a growth. However, this is the first
financial crisis we are facing so there could be a large deficit all the way across the industry
affecting all competitors. The cost of leftover inventory is very expensive. Hopefully, our brand
equity and top speed, battery life, and app store combatted with our advertising/marketing
effectiveness can surmount the economic crisis and we can get those customers that have
prepared for risks in life and still have disposable income to buy phones and choose Sirius
Cells.

6.3 ASSUMPTIONS
We will beat SMOBILE in penetrating into Appleonia. We are assuming that they are building up
capital to make a push just as we are, we are just hoping to beat them to it. We have to assume
that if and when they do chose to break into that market, we need to be ready to battle them for
sales. As the only two companies running on the Android operating system, the opportunity to
be the only direct competition to the Apple operating system in Appleonia.