Joon Park

10/13/15
ENC4354
Diagram Explanation

My original plan for the project was to use Livestrong as an organization that I could
examine how genres changed over a period of time. I wanted to base these observations in and
around how the foundation changed significantly through Lance Armstrongs fall out. However, I
could not find significant amounts of genres used in the past by the site and the foundation. I
decided to switch my focus over to YAYA as an organization that I can examine in times of
change. When Nico came to our class as a guest speaker he mentioned that he had taken over as
one of the main administrators for an individual that had just left the organization. I felt that this
exemplified a significant change in an organization and could lead to potential changes in genre
use. Thankfully, YAYA documented a lot of their older posts and genres through their site.
What I did for the diagram and visual for this portion of the project is simple but
something I believe supplements my video and theory well. The first diagram is heavy in text; it
acts as a visual that the audience can read while I narrate. I plan to switch to other visual and
textual examples from their site to support points I make in the diagram. I specifically focused on
the online portion of the genre system of YAYA, because I want to focus a different part of my
narration on their use of different sections on their site.
On the diagram, I found a few specific genres I wanted to focus on. However, I separated
these into the sections (on the site) where I found the genres. After looking over the diagram
creator, I made the headers and proceeded to look through YAYAs site for different uses of the
genres used in these sections. I separated my information on the sections into old vs. new.

Because I want to focus on the change of genres over time and certain events (in this case the
changing of administrations) I needed a diagram/visual that contrasted the new and old regime. I
filled the text bubbles in the sections with information that illustrated the dichotomy between the
uses of the genres from the two administrations. The two sections that I focused heavily on are
the YAYAs in Action and Current Campaigns. I found that the YAYAs in Action was based
heavily on blog posts as a genre during the old administration and during Nicos tenure.
However, I noticed some differences in the use of this genre in Nicos posts. The majority of the
blog posts from the old administration seemed to come from a less diverse number of posters and
included informational posts on events. Nico mentioned this in his presentation and I could see it
clearly, he uses these blog posts as an opportunity for solidarity. There are blog posts ranging
from 2014-2015 from many different authors who have attended the different events through
Nicos tenure. The diversity in authors added a refreshing change in the blog posts, and the
participation from these authors allows newer members of the organization to remain active and
interested in the organization and its campaigns.
For the Current Campaigns section on the site, the old administration used the section to
inform audiences about their current campaigns through blog posts. Similar to the YAYAs in
Action, the posts were organized and informative with links to other resources. However, after
Nico took an administrative role it seems the genre for this particular section changed
dramatically. There are no new posts in this section of the site since 2013 and the majority of
announcements come through social media. On Twitter and Facebook there are announcements
for events, reports, and requests for audiences join the latest event or campaign from YAYA. I
think Nico also mentioned this in his presentation but YAYAs attempts to reach younger
audiences is something that the organization values greatly. I think its very smart for the

organization to transition some of the information distributed through genres in social media. It
reaches younger audiences, presents concise news, and dives into a whole new world of potential
audiences.

2010:
Current
Campaign
s first
post on
YAYA site

2006:
YAYAS in
Action
first post
on site

2009:
YAYA
Facebook
page
creation

June
2013:
Last post
on
Current
Campaign
s section
of YAYA
site

2012:
Nico joins
YAYA as
State
Coordinat
or

2011:
YAYA joins
Twitter,
first post
on Twitter

20122013:
YAYAs in
Action
starts to
get more
diverse
pool of
writers

Novembe
r 2013:
More
posts,
updates
start
being
posted on
Facebook
page of
YAYA

For the timeline, I wanted to highlight the two specific genres I focused on in my diagram
and throughout my theory. To do this I tracked the dates where YAYA started using different
social media sites and the start of the two different sections on the YAYA website. To give my
audience a better visual understanding of how Nicos arrival may or may not have changed the
use of genres on the site. I believe that through the visual representations of my observations it
becomes clear that the Nico taking an administrative position and the progression of time has led
to a change in the writing at the organization. The significance of these changes is further
illustrated in the video and linguistic analysis of the site.