Underage Drinking

Among High School

Students
Destiny Britton
Valentina Chawdhury
Yasmine Franco
Rochelle Granados
Carolina Sandoval

Learning Objectives
Increase awareness on

underage drinking
Understand the health
problems and
consequences
Get the community
involved
Launch our social media

Introduction
O The purpose of this project proposal is to bring attention and awareness to the excess alcoholconsumption among adolescents (along with its consequences and long-term effects on health),
specifically high school students.
O These goals include raising awareness through use of scare tactics, by usage of images,
statistics, and information to more heavily impact teenagers and high school students.
O The theories/models that will be used: Precaution Adoption Process Model, Models Based on
Perceived Threat and Fear Appeals, & Social Marketing Theory.
O The Social Marketing Theory will be the most utilized tool in this project and/or campaign idea.
By using social media, high school students will be more easily accessed and high school
students, in vice-versa will easily access the campaign.

Health
Problem
Consumption of Alcohol

Begins around 12 and

continues to 24

Brain fully matures around

the age of 18-24 years

Efects of Alcohol
Drinking before the age of
22 may lead to to memory
problems, difculty
learning, issues with
motor skills, disruption of
normal growth and
sexual/brain development,
and fnally death

Why it's a
Problem
35.1 percent of 15-yearolds report that they have
had at least 1 drink in their
lives.

Death 4,358people under age

21 die each year from alcoholrelated car crashes, homicides,
suicides, alcohol poisoning, and
other injuries such as falls,
burns, and drowning.
O Serious injuries More than
190,000 people under age 21
visited an emergency room for
alcohol-related injuries in 2008
alone.
O Impaired judgment Drinking
can cause kids to make poor
decisions, which can then result
in risky behavior like drinking
and driving, sexual activity, or
violence.
O Increased risk for physical
and sexual assault Youth
who drink are more likely to
carry out or be the victim of a
physical or sexual assault.
O Brain development problems
Research shows that brain
development continues well into
a persons twenties. Alcohol can
afect this development, and
contribute to a range of
problems.
O

Real Life
Alyssa Hirahara
1991-2005
http://www.riversideca.gov
/rpd/press/2005releases/de
c0805.htm

Our
Campaign

Instagram is the leading photo and short

clip sharing social media today.
Captures adolescents attention by the
presence of emotions and inspiration
Encourage them to share their own
pictures that promote healthy living
instead of drinking
Goal is to provide an environment that
will motivate, encourage, and incite
others to fnd alternate ways to have fun

Spreading Awareness

The Goal
Change and influence
behavior, targeting social
and physical determinants
of health.
Through the use of
Instagram, our campaign
will be able to reach more
young individuals on a
level which their
generation will understand.
Promote an alcohol-free
lifestyle.
Educate adolescents with
the risks associated with
alcohol.

References
Fact Sheets Underage Drinking. (2014, October 31). Retrieved November 2, 2015. http://www.cdc.gov/alcohol/factsheets/underage
drinking.htm
Prevalence of Underage Drinking. (2011, July 1). Retrieved November 1, 2015.
http://www.camy.org/resources/factsheets/prevalenceofunderagedrinking/
Short & LongTerm Effects of Alcohol Negative Side Effects on the Body DrugFree World. (n.d.). Retrieved November 2, 2015.
http://www.drugfreeworld.org/drugfacts/alcohol/shorttermlongtermeffects.html
SILVERI, MM. Adolescent Brain Development and Underage Drinking in the United States: Identifying Risks of Alcohol Use in
College Populations. Harvard Review of Psychiatry (Taylor & Francis Ltd).20, 4, 189200, July 2012. ISSN: 10673229.
Sharma, M. (2007, September). Precaution Adoption Process Model: Need for experimentation in alcohol and drug education. J
ournal of Alcohol & Drug Education. pp. 36.
Verissimo, A. (2015). STAGE MODELS FOR HEALTH PROMOTION Chapter 6. Retrieved November 3, 2015.
UNDERAGE DRINKING AMONG HIGH SCHOOL STUDENTS 9 DiClemente, R., & Salazar, L. (2013). Health behavior theory for
public health: Principles, foundations,
and applications. Burlington, MA: Jones & Bartlett Learning.
Verissimo, A. (2015). Chapter 5 Models Based on Perceived Threat and Fear Appeals. Retrieved November 3, 2015.
Verissimo, A. (2015). Chapter 9 Health Communication: Theory, Social Marketing, and Tailoring. Retrieved November 3, 2015.
Fact Sheets Underage Drinking. (2014, October 31). Retrieved November 3, 2015, from http://www.cdc.gov/alcohol/fact
sheets/underagedrinking.htm