Current consumer behaviour: Does not enrol in formal schooling
Current consumer mindset: If I had to choose where to spend my
salary/allowance, Id rather spend it for my basic necessities and develop my hobbies on my own. Consumer insight: Being well-rounded is my means to achieve my best self. Having a pool of people to whom I share same interests with is the best way to explore my capabilities and nurture my interests. Desired consumer mindset: Hobby Academy is Desired consumer behaviour: Enrols in workshops offered by Hobby Academy