Steel Wagon

Marketing Agency
12.08.2015

Jasmine Flores, Masen Ensign, Keisha Crawford

LDS Business College
95 300 W North Panther Way
Salt Lake City, UT 84101

Overview
We understand your goal of needing more brand awareness and more engagement on
your social media platforms. We have created goals to reach that achievement for your
company and we believe that by making these necessary changes, we can increase your
revenue as a result through Instagram, Facebook, and Twitter.

Social Media Launch Plan

Frosted Ice proposes the following tactics for your company over the course of 30 days.
You will find the following goals and tactics below of the timeline we have created for the
next 30 days.

Goals
1. Create an Instagram account to display work from Steele Wagon Marketing
2. Provide more content and build an audience across Facebook, Twitter, and Instagram.

Social Media Timeline

Facebook
Customer Engagement Posts- Open up with a clients story and ask our followers Whats
your opinion on this subject? Tell us in one sentence, things that you like about Steele
Wagon or things we can improve on
Tips and tricks for good use of marketing i.e. Show us your favorite marketing campaigns
(from any agency) using the hashtag #SteelWagonFavorites
Tips and tricks for building your audience
Memes and pictures of marketing humor
Testimonials
Instagram
Pictures and examples of Steele Wagons past web designs
Display the talent of the company posts (pictures of employees)

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Tips and Tricks (Videos of employees showing a tip of the day)
Fun, relevant content that relates to trending media
Twitter
Tips and Tricks
Funny relevant content of trending media
Quotes

Facebook Ad campaigns/ Contest

1. Facebook like Ad
CALL TO ACTION: Dont have the time or knowledge for web design? Let us do the hard
work for you! Like our page and learn more about us!
Picture of Webdesign
2. Attention Getting Ad
CALL TO ACTION: Find the hidden SNOWMAN on our web page, and receive a Free Ad
towards your next service! (To participate in the holiday spirit)
Link to page
Like Button
Picture of Snowman with Steel Wagon Logo
3. Contest
Seeking Marketing students and aspiring web designers to send us their best content. We
will highlight the best submissions on our social media pages (Also helping us with our
content posts)
Possible job opportunities for those who submit remarkable content, we will also be
looking into LinkedIn.

Target Audience
We are targeting male 25-40 year olds because they are creating their own set of
companies and looking for jobs, and may need help with web design. We are targeting 1829 year olds because they are looking into future jobs in marketing, internships and will
follow and like your company for ideas and guidance.

Personal Background
James Bond

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Males Ages 25-40
In a high level marketing position
Typically makes more than 100k
James Bond is a 30 year old that is interested in bringing new marketing to his company to
gain more visibility. He doesnt know how to create a web design, or run ads and needs
help.

Harold Smith
Marketing students ages 18-29.
In College or newly graduated.
Looking of internships
Harold Smith is a 20 year old student graduating from UVU in
marketing. Harold is very interested in going into a marketing
agency or having an internship while he is in school to gain more
knowledge about the field.

December 2015
SUNDAY

MONDAY

TUESDAY

FB:

Competition
that

WEDNESDAY

8 Twitter: 9

FB:
Testimonial
of

THURSDAY

FRIDAY

SATURDAY

10

11

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Instagra
m:

FB:
Fun fact

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Includes
tagging 5
friends.

Tips and
Tricks

Recent
customer.

Trending
posts on
Social
Media.

Friday.

14

15

Fb:
Customer

16

17

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Competition
that
includes
tagging 5
friends

Engagemen
t post.

Video of
employees
showing a
tip for the
day.

Funny or
inspirational
quote.

Fat guy in a
suit on our
page and
win a
prize!!!

20

21

22

23

24

25

27

28

29

30

31

13

Instagra
m:

Instagra
m:

Twitter:

FB:
find the

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