Vous êtes sur la page 1sur 1

BRIDGET HYNES

@bridget_hynes

708-969-4585

linkedin/in/bridget-hynes

bhynes2@illinois.edu

SUMMARY
I am a junior in advertising who has found her niche at the intersection of social media strategy, branding, and public relations. With
extensive experience in three separate areas of mediajournalism, advertising, and public relationsI bring a comprehensive
understanding of how the media industry works as a whole. This knowledge strengthens my ability to strategize when working
toward client goals. I am passionate about what I do, and I look forward to using my skills in an internship position this summer.

EXPERIENCE
Social Media, Branding and Marketing Intern
College of Media Career Services Office (MCS)

September 2015-Present

Increased monthly MCS tweet impressions by 17,000 and increased profile views by 1,100 in first month of internship.
Planned and facilitated first MCS Twitter Chat with Peppercomm; promoted chat through tweets, digital board content,
flyers and Facebook event; chat Storify was archived on MCS website as a template for future chats.
Assisted Director of Communications during re-design of MCS website; home page saw 1,048 page views in one month.
Research social media trends, promote MCS career development events through Twitter, Facebook and video content,
analyze student response to MCS social media output so that methods can be adjusted for better student outreach.

Research Team Member


October 2015-Present
National Student Advertising Competition (NSAC) Snapple Campaign
Suggested new agency name, The Sandage Group, which was then implemented.
Utilized PRIZM, MRI data and social listening to gather information on regional attitudes toward Snapple; presented
research that was used to develop campaign strategy.
Conducted and filmed blind taste-tests of iced tea that will be included in the final campaign presentation.
Analyzed and found insights from survey data compiled from MTurk database; insights used to strengthen strategy.
Marketing/Human Resources Intern
May 2015-August 2015
Marketing Intern
May 2014-August 2014
Bowman, Barrett and Associates Inc. Consulting Engineers
Edited an employees essay that won him a trip to the 2014 NCSEA conference in New Orleans.
Launched and facilitated first company Twitter account; created substantial social media presence for the company.
Composed project write-ups for new jobs and edited formatting for old write-ups; all project write-ups are now up to date.
Managed and planned invite process for annual 2015 company golf outing, which saw the best turnout in five years.
Special Sections Reporter
Life and Culture Paid Reporter
The Daily Illini

September 2014-May 2015


September 2013-May 2014

Selected from a staff of 20 writers to be one of four paid Life and Culture reporters; produced 24 articles in this position.
Sharpened communication skills weekly by interviewing a wide variety of sources including professors, students, families
of students, business owners, and alumni.
Collaborated with staff editors, design team, and photo staff weekly to ensure each story was published with
accompanying photos and tweets.

SKILLS
Software: Adobe PhotoShop and InDesign
Analytics: Hootesuite, Google Analytics, Twitter Analytics, Facebook Analytics, Topsy, MRI reports, PRIZM, Mintel
EDUCATION
University of Illinois at Urbana-Champaign
Bachelor of Science in Advertising
Minor in Communication
Public Relations Certificate

Expected Graduation: May 2017


Cumulative GPA: 3.73/4.00
James Honors Scholar

Vous aimerez peut-être aussi