Vous êtes sur la page 1sur 3

Dr Zain Yusufzai O’ Neil & Preigh Capter # 3 (Page # 53-60)

O’Neill & Preigh company


Case study

Introduction

O’Neil and Preigh (O & P) is an 800 years old


company producing church equipment. It is
situated in Rome. They were the pioneers in
manufacturing of church equipment. For a
very long they were leader and trend setter in
the market. Their quality and craftsmanship
were undisputed in the industry.

In the last two years their sales decreased


dramatically.
The first reason being
• Their high cost

Introduction of Southeast Asian
countries; product into the market
The second reason

Was non-existence of proper
information management system
Action by President
• The president asked its employees to
study the problem in detail
• Give solid recommendations for
regaining the market position.

SWOT ANALYSIS

External Environment

Opportunities
1. A vast market for church equipment exists all
over the word.
2. Very few companies are involved in this
business and they can not compete with O &
P in quality and craftsmanship.
3. They have loyal Brand customer all over the
world.
4. Customization of product is greatest weapon
of O & P Company.

Effective Project Management 1


Robert K. Wysocki, Robert Beck Jr, David B. Crane
Dr Zain Yusufzai O’ Neil & Preigh Capter # 3 (Page # 53-60)

Threats
1. New companies are entering in this
business.
2. Competition is becoming tougher every
day.
3. Nationalism creating problem for
international business.
4. Many Asian countries have started
manufacturing the equipment for
churches at a very low cost and
reasonable good quality.

Internal Environment

Strength

1. The high level of craftsmanship


2. Highly experienced and skilled staff
3. The goodwill and credibility of O & P
4. The expertise for customization of equipment
according to the needs of customer
5. Availability of large amount of funds for
growth and development
6. Existence of well qualified staff and the will to
bring the changes in the system

Weaknesses

1. Lack of information management system


2. Ineffective budgetary control techniques
3. Lack of use of computer and other high
tech equipment
4. High cost of products
5. Less emphasis on promotion of
equipment
6. No Research facilities for developing new
musical instruments for church.

Recommendations

Having analyzed the environments of O & P


Company following alternatives are recommended
which can help the company to re-establish its
position as market leader:
1. The company should at once install computer
in all the offices.
Effective Project Management 2
Robert K. Wysocki, Robert Beck Jr, David B. Crane
Dr Zain Yusufzai O’ Neil & Preigh Capter # 3 (Page # 53-60)

2. Company should develop internal data base


3. The company should introduce modern
budgetary control techniques
4. The O & P should develop Touch Screen
Gold Medallion and replace the pull and stop
with a touch system.

Effective Project Management 3


Robert K. Wysocki, Robert Beck Jr, David B. Crane

Vous aimerez peut-être aussi