Académique Documents
Professionnel Documents
Culture Documents
TRENDS
Internet User Content Behavior
Matures spend a surprising amount of time on user created content, Millennials lead the way again
I am increasingly making my
own entertainment through editing my own
photos,
movies and/or music:
Total Agree 40 56 46 31 25
Q. Overall, thinking about all the of the time you spend on the Internet, what percent of your time is spent at sites that are made up mostly of “user
generated content” and what percent of your time is spent at sites that were created by a company (like a shopping site, information/news site,
music sites, corporate web pages, etc.)?
Advertising – Driving People to the Internet
Driving people to websites via offline advertising is very effective… but search engines and word of mouth are the
most effective
Xers are a little more responsive to advertising that drives them to the Internet
Millennials Matures
Total % Xers % Boomers %
% %
Someone’s recommendation 82 85 85 79 76
Seeing an ad on TV 65 64 66 67 62
Q. How often would you say you visit websites as a result of the following?
Top Internet Activities
News, information and shopping mostly reserved for “adults”
frequently/occasionally in
a typical week % Frequently/
Occasionally
% Frequently/
Occasionally
% Frequently/
Occasionally
% Frequently/
Occasionally
% Frequently/
Occasionally
Reading national/world news, weather or current events 77% 59% 82% 81% 88%
Checking out new websites that you’ve never visited 73% 72% 73% 75% 70%
before
Q. How often would you say you are doing the following online activities in a typical week?
Interactive Components
Interactive
NOYDB Blog
NOYDB Stickers
Community
UGC
Widgets
VIRAL!!!
Branded Entertainment
Search Engine Marketing
Search Engine Optimization
Social Networking
Social Indexing
Offline Ads (TV, Radio, Out of
Home, Guerrilla)
Email Marketing
Affiliate Programs
WIDGETS
Widget Examples
Identity Guard Example
iPHONE
QUESTIONS
Questions
How many people know what bloggers are truly influential in their
industry?
Search optimization trends…
Go viral and go personalization…
How many use VoIp?
Google Maps – GeoMapping Strategy
Social Network presence – LinkedIn / Facebook
How can gaming help your business/org?
What is web 3.0?
Moneytization vs Freemium evolution
social dominates search information retrieval
what do you think?
Who uses avatars / virtual worlds
Who uses Twitter?
How many people gain streamline operation efficiencies through the
web?
How many people gain new revenue streams through the web?
Web Branding on A Shoe String
Budget
Member Search Optimization
Management/CRM/AMS Redeploy Video Assets
Communications Platform Wikipedia
Email Marketing Blogging
RSS Social Media Releases
Podcasting Social Bookmarking (DIGG)
Content Management (CMS) Google Grants (Non Profits)
Social Media Platform
Lets chat
Jason Siegel, Managing Director
jsiegel@qorvis.com
703-625-3560