Académique Documents
Professionnel Documents
Culture Documents
The Team:
Lisa, Hidayah, Jannah,
Natasha & Putri
Stage
one
two
The Situation
Proposed Ideas
three
Budget
four
Timeline
five
Evaluation
Demonstrate
Moderate
Impact
Compelling
NTUC Social Enterprises Big Value Bag moderates cost of living for
Singaporeans via an array of attractive offers that is not only affordable
but also of good quality
Cindy and Tim are white collar professionals in their early 30s. They are
parents of two primary school children and they live with Cindys
parents.
With the rising cost of living, they find it a struggle to support their
family.
They frequently get their source of news and entertainment from digital
and traditional media.
Diversity in goods/services
StrongSTRENGTH
brand awareness
Well-established in Singapore
Other Competitors:
Daily Essentials: Sheng Siong
Education & Learning:
THREATS
MindChamps preschool
Health & Wellness: NCSS
Financial Protection: AIA
15 Seconds YouTube ad
Series covering every aspect
WAHBANANA
#1 Most subscribed YouTube channel in Singapore
YoutTube: 534,826
Facebook: 130k
Twitter: 6,746
Instagram: 44.9k
TREEPOTATOES
#5 Most subscribed YouTube channel in Singapore
YoutTube: 306,902
Facebook: 33k
Twitter: 4,440
Instagram: 33.7k
MR BROWN
Lifestyle
Facebook: 23k
Twitter: 183k
Instagram: 16.7k
CHERYL TAY
Healthh & fitness
Facebook: 16k
Instagram: 10.6k
YouTube: 337
CHUBBY HUBBY
Food, kids, travel & style
Facebook: 1,887
Twitter: 3,355
Instagram: 3,676k
GERI TAN
Food, cooking & lifestyle
Facebook: 908
Twitter: 63
Instagram: 938
CHEEKIEMONKIE
Travel & parenting
Facebook: 9,876
Twitter: 449
Instagram: 2,067
Healthy dishes
Most number of Likes
Within $20
Hashtag must be present
At least 1 main and 1 side
YouTube Ads
Production
$3,000
YouTube
Collab
$300
Prizes
$700
Social Media
Ad
$1,000
Sept
Oct
Social media ad
Nov
Dec
September
October
2 times a week
4 times a week
November
December
4 times a week
2 times a week
Media Monitoring
Survey
Gather feedback
from target audience
Statistics
Number of
submissions for
competition
Number of shares,
likes and retweets
on social media