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5 key phases of B2C e-

PR O D U
CT
PR ESE
N TATIO
N

Pro duct description


Im ages & other m ed ia
Review s &
Recom m endations
Pro duct configuration
Price & other options

C H EC K
O UT

G uess shop ping /login


O rder options
Paym ent options
O ther services & optio ns
O rder tracking

Produc
t
D iscov
ery
C ART
M AN AG
EM EN T

C art m anagem ent


Shipping options
W ish list
Related services
Recom m endations

Site
Landin
g
Search & fi ltering
C atego ry b row sing
Sorting & ordering
Products preview s
Recom m endations

H o m e page
Landing pages
O ffers & Pro m otions
SEO & UR L strategy
U ser special pages

commerce website

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