Positioning

As Warid is new in the market of Pakistan and is still trying to make its position in the mind of
customer better than existing big giant Mobilink.
Although Warid is new in market but it has acquired a good position as for as Zero line rent postpaid connections and low rate pre-paid connections.
MARKET PUSHER STRATEGY
In our point of view, as Warid launched its products in Pakistan with a MARKET PUSHER
STRATEGY, while providing low rates, not only it has made its position better but also made
other networks to reduce their prices.