IMC Tools Used By A

Brand… By,
Prashant Sharma
Sumit Kumar
Jagmohan Sharma
Abhimanyu S Rawat
Ankit Suneja
Company Profile

IMC & IMC Tools

IMC Utilized By Airtel

 Airtel is the fifth largest telecom company in
the world

Each day Airtel’s networks register more

than1 billion minutes or 1900 years of talk time

By tomorrow around 100,000 new people will

have subscribed to Airtel services

Airtel’s vision is to be the most admired brand

in India by 2010. Simply stated, its brand values are
fresh, in-touch, can-do and on my side.
 IMC
Marketing

Communication
 IMC
Online Sales
Advertisi
PR
Publ Direct
Marke
Eve comm
Prom
ng unicati
icity ting nts on otion
 Publicity is the deliberate attempt to manage
Publicity the public's perception of a subject.

Press Conference
News Realease
 Special Event
Sunil Bharti Mittal interview on
IBNLive - Hotseat

Interview Airtel singing Event in delhi

for a new service launch
 Public relations (PR) is the practice of
Public Relations managing the communication between
an organization and its publics.

U n i f i e s i t s B r a n d U n d e r t h e f l a g s h i p b r a n d o f A i r t e l

C S R V a l u e s o f A i r t e l :

To b e R e s p o n s i v e a s a Co r p o r a t e .

C S R A c t i v i t i e s o f A i r t e l :

F re e d i s t r i b u t i o n o f m e d i c i n e s , s t a t i o n a r y, c l o t h s &
Utility items in J&K

A t re e p l a n t a t i o n d r i v e c a r r i e d o u t a l o n g w i t h s o m e
N G O ’s i n D e l h i - N C R re a g i o n .
Sales Promotion
Direct Marketing

Direct Response Advertising

Direct Mail
Online Communication
Events
 Advertising is a form of communication used to
Advertising influence individuals to purchase products or
services or support political candidates or ideas.

TVC
 Advertisements through Advertisement through Tag-
Campaigns Lines
*

* Mr. Pranab Kumar (9871501767)

Account Manager Airtel, JWT India Ltd.