CarZuma: Car Insurance Claim Case Study

A car insurance company, CarZuma, has collected some of the past data about their clients or
customers that what are their attributes as well as their insured vehicles attributes while insuring
the same. They have heard a lot about the data analytics and are very sure that their competitors
are also using some of these techniques to beat the competition. They have to be very focused to
their target segment. Please help the company to answer some of their basic questions like:
1. What kind of segments generates better leads?
2. What would be a good target segment? And which segment is a bad segment?
We have chosen 4 clusters in two step clustering.
4 was chosen because the number of different segments to target cant be more
than that and also a company can build 4 different incentive plans.
Transformed variables are mentioned in the excel sheet attached.
O/Ps from SPSS Statistics:

Two-Step Cluster:

K-Means:

O/Ps from SPSS Modeler:

We can see that Kohonen Clustering method gives the maximum silhouette value.
So, its best between two step, k-means and kohonen.